EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


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1003, 2023
  • Chris Long EDGE Episode 576 Featured Image

576 | Featured Snippets w/ Chris Long

Erin Sparks sits down with Chris Long from Go Fish Digital to discuss everything you need to know about featured snippets.

903, 2023
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575 | News from the EDGE | Week of 3.6.2027

Join the EDGEnews podcast as Jacob Mann and Erin Sparks discuss plugin vulnerability, local service ads, Google Bard, and more.

303, 2023
  • Kevin Indig EDGE Episode 574 Featured Image

574 | Goals, Strategies, and Tactics w/ Kevin Indig

Learn how to adopt objective-oriented measurements and create a list of annual priorities that fit your business with Erin Sparks and Kevin Indig on EDGEtalk.

203, 2023
  • Episode 573: News from February 27th, 2023

573 | News from the EDGE | Week of 2.20.2027

Join EDGEnews podcast and special guest host, Gemma Houghton, as her and Erin Sparks discuss skyrocketing AI search costs, international search, and more.

2702, 2023
  • Kevin Indig EDGE Episode 572 Featured Image

572 | Generative AI Content w/ Kevin Indig

Generative AI content is all the rage in the SEO community these days so Erin Sparks and Kevin Indig opine on the important questions people are asking.

2202, 2023
  • Episode 571: News from February 20th, 2023

571 | News from the EDGE | Week of 2.20.2023

This week Mordy Oberstein and Erin Sparks explore social media’s badge monetization problem, Google’s new link best practices, and more.

1702, 2023
  • Cyrus Shepard EDGE Episode 570 Featured Image

570 | Internal Link Building and Automated Content w/ Cyrus Shepard

Internal linking is often discussed & implemented by SEOs, but with little strategic considerations. Erin Sparks and Cyrus Shepard explore this and more on EDGE

1602, 2023
  • Episode 569: News from February 13th, 2023

569 | News from the EDGE | Week of 2.13.2023

This week Erin Sparks welcomes guest co-host Mike King to explore all things in the news about SEO, AI, search engine chatbots, and more on the EDGE!

1002, 2023
  • Cyrus Shepard EDGE Episode 568 Featured Image

568 | The Google Farmer and our Crop w/Cyrus Shepard

Google’s writing its own content now and Cyrus Shepard and Erin Sparks discuss its SEO implications today and into the future on the EDGE.