EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Daniel Cheung
  • Martha van Berkel
  • Sarah McDowell
  • Gemma Houghton
  • Dr. Pete Meyers
  • Kyle Roof
  • Andy Drinkwater
  • Sara Taher


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610, 2022

536 | News from the EDGE | Week of 10.3.2022

There were so many things from the Google Search On event! All the things!

510, 2022

535 | When “It Depends” Doesn’t Cut It w/ Tyler Bain

The usage of “it depends” when working with SEO clients: There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients.

2709, 2022

534 | Images and Local Search with Mike Blumenthal

Mike Blumenthal talks of the value of image optimization for Local Search and gives us his take on the recent Google updates and how they may affect local visibility.

2109, 2022

533 | News from the EDGE | Week of 09.19.2022

Articles from Search Engine Land, Tech Crunch, and Bloomberg this week. Find out what is changing in the world of SEO news from Erin, Mordy, and Jacob!

2009, 2022

532 | Local Search Volatility and Google Accountability

Erin Sparks interviews "Professor Maps," Mike Blumenthal. From take-downs to suspensions- what is in store for the future of Google Business Profile accounts?

1209, 2022

531 | News from the EDGE | Week of 09.12.2022

Good stories from Search Engine Land, Search Engine Journal and Barry. Could only really use two stories out of the six... Find out why!

1009, 2022

530 | The Two Essential Ingredients of SEO w/Michel Fortin

Are you meeting your website visitors on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking?

709, 2022

529 | News from the EDGE | Week of 9.5.2022

Articles from the Verge, Search Engine Land, and DanTalyor.online as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week!

509, 2022

528 | User-First SEO = Helpful Content w/ Michel Fortin

Michel Fortin, long time SEO professional, has recently written a fantastic article just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. Erin and Michel dig further into what Helpful Content is.