Are You Ready for AI Search?

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google’s strategies and developments in SEO and AI.

The “Content Decay Exposed” delved into a conversation between Google’s John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google’s ongoing efforts to address and navigate the evolving landscape of search engine optimization.

Another noteworthy topic covered was Alphabet’s interest in acquiring HubSpot, a leading marketing automation platform. The article “Alphabet Eyes HubSpot” provides insights into the ongoing acquisition talks between HubSpot and Google’s parent company. This potential acquisition hints at Alphabet’s strategic moves to bolster its presence in the digital marketing realm.

Erin and Mordy also discussed Google’s unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google’s continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators.

Tune in to this week’s news episode to stay current on trending news topics and key AI information.

News from the EDGE:

  • [00:03:55] Content Decay Exposed: Google’s John Mueller and Lizzi Sassman Tackle a Real SEO Challenge
  • [00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google’s Parent Company
  • [00:12:00]
  • [00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet

AI Blitz:

  • [00:29:29] OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT
  • [00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18

AI Tools:

Barry Blast from Search Engine Roundtable:

  • [00:35:10] Google Tried To Steal OpenAI’s Thunder 45 Minutes Prior To OpenAI’s GPT-4o Announcement
  • [00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages
  • [00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024