EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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626 | News from the EDGE | Week of 9.18.2023

By |September 20th, 2023|News, podcast|

Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.

624 | News from the EDGE | Week of 9.11.2023

By |September 13th, 2023|News, podcast|

In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.

623 | Navigating the World of Generative Search w/ Natalie Arney

By |September 8th, 2023|Interview, podcast|

Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.