EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Daniel Cheung
  • Martha van Berkel
  • Sarah McDowell
  • Gemma Houghton
  • Dr. Pete Meyers
  • Kyle Roof
  • Andy Drinkwater
  • Sara Taher


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1801, 2023

563 | News from the EDGE | Week of 1.17.2023

Join Erin Sparks and Mordy Oberstein for EDGE of the Web News episode 563 while they explore ChatGPT, AI Content and SEO.

1401, 2023

562 | How Google Has Learned with Voice Search w/ Cindy Crum

On this episode of the EDGE Erin Sparks and Cindy Krum explore MUM, IoT, and voice search. What implications do they have for SEOs, brands and consumers?

1101, 2023

561 | News from the EDGE | Week of 1.9.2023

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week.

901, 2023

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.

601, 2023

559 | News from the EDGE | Week of 01.02.2023

Erin Sparks and Mordy Oberstein explore what 2023 might look like in search and how SEO and content can be impacted by AI chatbots.

3112, 2022

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Dan shares a solid content creation perspective, focusing on intent before E-E-A-T.

2712, 2022

557 | Finding or Creating Your Podcast Niche with Dan Shure

Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts.

2112, 2022

556 | News from the EDGE | Week of 12.19.2022

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Mordy Olberstein and Erin Sparks dig into the big marketing stories of the week.

1912, 2022

555 | Why Do We See Google as a Person?

Marketers, SEOs and people in general personify and anthropomorphize anything that's too big a concept or too great an entity to understand.