EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Google Secrets LEAKED with Michael King

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2709, 2023
  • Episode 628: News from September 25th, 2023

628 | News from the EDGE | Week of 9.25.2023

Google's whistleblower exposes click manipulation and ad price inflation. Join us on the EDGE Of The Web Podcast for the latest SEO News!

2209, 2023
  • 627 | Leveraging the New Tools in GA4 w/ Matt Holz

627 | Leveraging the New Tools in GA4 w/ Matt Holz

Discover GA4 insights and AI's data reporting potential with Matt Holz, VP of Product Strategy at FoundSM, on EDGE of the Web!

2009, 2023
  • Episode 626: News from September 18th, 2023

626 | News from the EDGE | Week of 9.18.2023

Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.

1809, 2023
  • 625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.

1309, 2023
  • Episode 624: News from September 11th, 2023

624 | News from the EDGE | Week of 9.11.2023

In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.

809, 2023
  • 623 | Navigating the World of Generative Search w/ Natalie Arney

623 | Navigating the World of Generative Search w/ Natalie Arney

Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.

609, 2023
  • Episode 622: News from September 4th, 2023

622 | News from the EDGE | Week of 9.4.2023

Get informed about Google's latest developments and ponder the future with our Google news updates. Is ChatGPT plateauing? Find out now!

109, 2023
  • 621 | Unleashing the Power of AI in SEO w/ Sara Taher

621 | Unleashing the Power of AI in SEO w/ Sara Taher

Join Sara Taher for insights on SEO adaptation to AI, buyer journey shifts, and content creation. Stay ahead in the ever-changing SEO landscape!

2608, 2023
  • 620 | Building a Strong Entity Strategy w/ Sara Taher

620 | Building a Strong Entity Strategy w/ Sara Taher

Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.

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