EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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109, 2023
  • 621 | Unleashing the Power of AI in SEO w/ Sara Taher

621 | Unleashing the Power of AI in SEO w/ Sara Taher

Join Sara Taher for insights on SEO adaptation to AI, buyer journey shifts, and content creation. Stay ahead in the ever-changing SEO landscape!

2608, 2023
  • 620 | Building a Strong Entity Strategy w/ Sara Taher

620 | Building a Strong Entity Strategy w/ Sara Taher

Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.

2608, 2023
  • Episode 619: News from August 21th, 2023

619 | News from the EDGE | Week of 8.21.2023

Google has added a new feature to Search Generative Experience to focus on educating users on complex concepts. Inactive Google accounts are being purged. Report accuses Google of scraping children’s data for personalized ads. All the SEO updates in this week's News from the EDGE!

2108, 2023
  • Sarah McDowell - EDGE Episode 618 Featured Image

618 | Amplifying Women’s Voices in SEO w/ Sarah McDowell

Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.

1508, 2023
  • Episode 617: News from August 14th, 2023

617 | News from the EDGE | Week of 8.14.2023

Google refines search results, introduces GA4 training... finally. NY Times restricts AI training data use. Amazon develops AI tools for sellers. US public wary of AI. All the SEO updates in this week's News from the EDGE!

1508, 2023
  • Sarah McDowell - EDGE Episode 616 Featured Image

616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

Dive into the evolving world of SEO with special guest Sarah McDowell, as she shares insights, battles impostor syndrome, and discusses work-life balance.

1008, 2023
  • Episode 615: News from August 7th, 2023

615 | News from the EDGE | Week of 8.7.2023

Stay updated with the latest in tech and SEO! Moz unveils Brand Authority Metric, Google's AI training shift, Nvidia's new chip, and more. Tune in to News from the EDGE!

808, 2023
  • Dr. Pete Meyers - EDGE Episode 614 Featured Image

614 | The AI Road Ahead of Us w/ Dr. Pete Meyers

The road ahead with AI might be a bumpy one. Find out what Dr. Pete Meyers, marketing scientist at Moz, has to say about the future of SEOs amongst the AI revolution.

308, 2023
  • Episode 613: News from July 31st, 2023

613 | News from the EDGE | Week of 7.31.2023

Ad revenue on X (Twitter!), SGE testing out citation links, and updated policies for AI content regarding product reviews. Plus- a special bonus of a Mordy Oberstein office virtual background.