EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2009, 2023
  • Episode 626: News from September 18th, 2023

626 | News from the EDGE | Week of 9.18.2023

Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.

1809, 2023
  • 625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.

1309, 2023
  • Episode 624: News from September 11th, 2023

624 | News from the EDGE | Week of 9.11.2023

In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.

809, 2023
  • 623 | Navigating the World of Generative Search w/ Natalie Arney

623 | Navigating the World of Generative Search w/ Natalie Arney

Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.

609, 2023
  • Episode 622: News from September 4th, 2023

622 | News from the EDGE | Week of 9.4.2023

Get informed about Google's latest developments and ponder the future with our Google news updates. Is ChatGPT plateauing? Find out now!

109, 2023
  • 621 | Unleashing the Power of AI in SEO w/ Sara Taher

621 | Unleashing the Power of AI in SEO w/ Sara Taher

Join Sara Taher for insights on SEO adaptation to AI, buyer journey shifts, and content creation. Stay ahead in the ever-changing SEO landscape!

2608, 2023
  • 620 | Building a Strong Entity Strategy w/ Sara Taher

620 | Building a Strong Entity Strategy w/ Sara Taher

Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.

2608, 2023
  • Episode 619: News from August 21th, 2023

619 | News from the EDGE | Week of 8.21.2023

Google has added a new feature to Search Generative Experience to focus on educating users on complex concepts. Inactive Google accounts are being purged. Report accuses Google of scraping children’s data for personalized ads. All the SEO updates in this week's News from the EDGE!

2108, 2023
  • Sarah McDowell - EDGE Episode 618 Featured Image

618 | Amplifying Women’s Voices in SEO w/ Sarah McDowell

Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.