625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

Content Strategies & Company Growth

Content strategies have to adapt with the changing SERP landscape brought on by Google’s Search Generative Experience (SGE). Natalie Arney gives her insights on how to move forward with changing the way we think about content and its role in the buyer’s journey.  Erin and Natalie take it a step further with discussing how your team can improve how they work with clients and relieve stress while continuing to professionally flourish. Tune-in to learn more from Natalie’s expertise as she delivers what she’s implemented for successful management and growth.

Key Segments:

• [00:00:52]
  edgeofthewebradio.com/brightonseo
• [00:03:07] 624 News Recap
• [00:03:35] RateThisPodcast.com/EDGE
• [00:03:55] Reintroducing Natalie Arney
• [00:04:57] Recap: Navigating SERP’s Changing Landscape with SGE
• [00:06:41] How to Adjust Your Content Strategies
• [00:08:30] Reduce, Reuse, Recycle
• [00:11:35] Fill In The Gaps Through PASF
• [00:15:49]
  EDGE of the Web Sponsor: Site Strategics
• [00:17:42] Understanding The Consequences in Quick Reacting
• [00:20:08] SEM & SEO Unite!
• [00:21:24] Over-Reporting Stress & Fatigue
• [00:26:06]
  EDGE of the Web Sponsor: Wix
• [00:26:47] Communicating Changes & Showing SEO To Clients
• [00:31:29] Creating a Safe Learning Space
• [00:39:59] Natalie Arney’s Protip Sign-Off