EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Episode 699: Cognitive Bias in Marketing with Garrett Sussman

699 | Cognitive Bias in Marketing w/ Garrett Sussman

By |July 24th, 2024|Interviews, podcast|

Marketing Lead Garrett Sussman explores consumer psychology, SEO strategies, and brand bias in SERPs on EDGE of the Web. Learn to connect better.

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  • Episode 694: Trusting AI in the SERPs with Mark Williams-Cook and Jack Chambers-Ward

694 | Trusting AI in the SERPs w/ Mark Williams-Cook & Jack Chambers-Ward

By |June 26th, 2024|Interviews, podcast|

Explore SGE and AI in search with Mark Williams-Cook & Jack Chambers-Ward on EDGE of the Web. Optimize for Google's Search Generative Experience.

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  • Episode 655: News from January 22, 2024

655 | News from the EDGE | Week of 1.22.2024

By |January 23rd, 2024|News, podcast|

Top SEOs express concern over Google's deteriorating SERP quality. Google responds with massive Search Quality Rater job cuts. In AI news, Zuckerberg aims for AGI, raising questions about AI control.

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2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

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About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
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