EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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1601, 2024
  • Episode 653: News from January 15, 2024

653 | News from the EDGE | Week of 1.15.2024

Meet the new transition king, Erin! This Week: Uncover truths about Google bylines, explore Microsoft and Google's AI battle, and enjoy our weekly courses. Join us on the EDGE of the Web!

1201, 2024
  • Episode 652: Building SEO For Long-Term Growth w/ Todd Friesen

652 | Building SEO For Long-Term Growth w/ Todd Friesen

Discover SEO success with ex-Salesforce SEO Director Todd Friesen. Overcome setbacks, unite teams, and unlock career growth secrets on the EDGE of the Web!

301, 2024
  • Episode 651: News from January 1, 2024

651 | News from the EDGE | Week of 1.1.2024

Kick off 2024 with the latest in SEO and marketing news! Explore Facebook's cookieless move and Google's end to cookies. Stay ahead on the EDGE of the Web for a successful year ahead!

2812, 2023
  • Episode 650: News from December 25th, 2023

650 | News from the EDGE | Week of 12.25.2023

It’s the final EDGE of the Web episode for 2023! Uncover listicle chaos, AI drama, Burger King's hangover robots, SEO insights, and Google's ad experiments.

2112, 2023
  • Episode 649: Retail Media Opportunities and Ethics w/Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!

1812, 2023
  • Episode 648: The 3rd Wave of Digital Advertsing w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.

1412, 2023
  • Episode 647: News from December 11th, 2023

647 | News from the EDGE | Week of 12.11.2023

Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.

1012, 2023
  • Episode 646: Your GA4 Health Check with Dana DiTomaso

646 | Your GA4 Health Check w/ Dana DiTomaso

Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.

612, 2023
  • Episode 645: News from December 4th, 2023

645 | News from the EDGE | Week of 12.05.2023

Google pays Canadian publishers after Online News Act; complies with U.S. antitrust lawsuit. OpenAI announces changes, GPT Store in early 2024. Google's November core update surprises. Get SEO insights on The EDGE!