EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

  • Marie Haynes
  • Dan Shure
  • Cindy Krum
  • Kevin Indig
  • Glenn Gabe

LATEST PODCASTS

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509, 2022

528 | User-First SEO = Helpful Content w/ Michel Fortin

Michel Fortin, long time SEO professional, has recently written a fantastic article just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. Erin and Michel dig further into what Helpful Content is.

3108, 2022

527 | News from the EDGE | Week of 8.29.2022

From listening to podcasts on Twitter to considerations of using AI to write your next piece of content. Erin, Mordy and Jacob cover it all.

3108, 2022

526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?

Learn more about semantic relationships of content on your websites. Dawn Anderson covers machine learning and how search engines use it to sort relevant content.

2308, 2022

525 | News from the EDGE | Week of 8.22.2022

Google's Helpful Content update is upon us. Listen in as Erin, Mordy, and Jacob discuss the update and the anticipated fallout of SEOs and content creators everywhere.

2008, 2022

524 | The Evolution of Google Updates w/ Dawn Anderson

What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.

1608, 2022

523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.

1008, 2022

522 | News from the EDGE | Week of 8.8.2022

Articles from Search Engine Journal, Land and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon!

908, 2022

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

We can’t use our Google SEO mindset for YouTube optimization. It’s not going to work and we learn why it doesn’t on today’s show.

408, 2022

520 | News from the EDGE | Week of 08.01.2022

This week’s news is from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Make sure you read up on those!