EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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The Edge Of The Web Podcast Series Listen Now
  • 437 | News from the EDGE | Week of 7.26.2021

    437 | News from the EDGE | Week of 7.26.2021

    Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search [...]

  • 436 | News from the EDGE | Week of 7.19.2021

    436 | News from the EDGE | Week of 7.19.2021

    Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire Insights on Google’s Core Update [00:13:00] New Integration from GoDaddy [...]

  • 435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

    435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

    The Changing User Behavior and Their Content Needs Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore the signals clients send when they’re looking elsewhere, and talk about his [...]

  • 434 | News from the EDGE | Week of 7.12.2021

    434 | News from the EDGE | Week of 7.12.2021

    In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring more thought leadership to the platform [00:09:04] The roadmap for [...]

  • 433 | The Agency/Client Relationship with Garrett Sussman

    433 | The Agency/Client Relationship with Garrett Sussman

    What is your Client’s Love Language? Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is [...]

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Garrett Sussman
  • JD Prater
  • Joe Martinez

LATEST PODCASTS

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1605, 2021

419 | SEO Basics and the Top SEOs You Should Follow from Andrew Optimisey

Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites.  Things you can do right now. He clearly demonstrates the care he has towards his own clients and he used his Cambridge meetups to [...]

1005, 2021

418 | News from the EDGE: Week of May 10, 2021

On this week’s News From The EDGE, host Erin Sparks, Wix’s Mordy Oberstein and EDGE Media Studio’s Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB’s local justification, and weigh in on Clubhouse. [00:04:26] Core Web Vitals claimed to be a minor [...]

905, 2021

417 | Getting Back Together for SEO in the Real World

Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engine optimization. But that small college was Cambridge and you would not believe who came to speak there. Free [...]

305, 2021

416 | News from the EDGE: Week of May 3, 2021

Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals. [00:04:25] Comparison shopping on Bing [00:09:08] Report indexing issues on Google Search Console [00:13:24] Elementor updates for Core [...]

305, 2021

415 | Critical Thinking & SEO Insights with Pedro Dias

For episode 415 of the award-winning EDGE of the Web podcast, we spoke with Pedro Dias, Head of SEO at Reach PLC. Host Erin Sparks spoke with Dias about user experience philosophy and how the SEO community can build a more critically thinking infrastructure for new SEOs. Here’s what we [...]

2704, 2021

414 | News from the EDGE: Week of April 26, 2021

Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including Google testing local car inventory functionality, Google getting rid of their tested Q&A function, and how Glenn Gabe assessed the impact of the Product [...]

2604, 2021

413 | Better To Be Preferred Than Indexed with Pedro Dias

For episode 413 of the award-winning EDGE of the Web podcast we spoke with Pedro Dias, Head of SEO at Reach PLC. Host Erin Sparks spoke with Dias about his time at Google fighting spam, being language agnostic, and how Google is easily disrupting media consumption without producing any of [...]

1904, 2021

412 | News from the EDGE: Week of April 19, 2021

Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, talk about the news you need to know and understand over the past week, including more on the evolving story of FLoC, a delay in Google’s Core Web Vitals (i.e. Page Experience) algorithm update [...]

1604, 2021

411 | Privacy & Inclusion with Carolyn Lyden of Search Engine Lan‪d‬

For episode 411 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about FLoC, zero-clicks and women in SEO. 00:04:00 FLoC, Google’s Federated Learning of Cohorts [...]