EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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The Edge Of The Web Podcast Series Listen Now
  • 449 | The SCRUM: Is Google Search Getting Worse?

    449 | The SCRUM: Is Google Search Getting Worse?

    Episode 449 of the award-winning EDGE of the Web podcast features host Erin Sparks, SEMRush Head of Communications Mordy Oberstein, and Andrew “Optimisey” Cock-Starkey who is an SEO consultant in the UK and founder of Optimisey. This trio of SEO experts came together in a scrum-style meetup to discuss how [...]

  • 448 | News from the EDGE | Week of 9.13.2021

    448 | News from the EDGE | Week of 9.13.2021

    Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads.  The State of SEO 2021 from Search Engine Journal was The guys cut up [...]

  • 446 | News from the EDGE | Week of 8.23.2021

    446 | News from the EDGE | Week of 8.23.2021

    Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [...]

  • 444 | News from the EDGE | Week of 8.23.2021

    444 | News from the EDGE | Week of 8.23.2021

    In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her [...]

  • 443 | Dismantling SEO Perfectionism with Kristina Azarenko

    443 | Dismantling SEO Perfectionism with Kristina Azarenko

    With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the code EDGE at her course’s checkout to receive a special [...]

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Garrett Sussman
  • JD Prater
  • Joe Martinez

LATEST PODCASTS

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2206, 2021

429 | Search Ontology & Language Models with Bill Slawski

Bill Slawski is currently the Director of SEO Research at Go Fish Digital. He has previously worked as a solo consultant. Slawski has been involved in internet marketing and web promotions since 1996. He has written over 1,000 posts on his site, SEO by the Sea. Having worked with a [...]

1506, 2021

428 | News from the EDGE | Week of 6.14.2021

Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how Google is demoting libelous content. [00:03:17] Google says to not [...]

1406, 2021

427 | Matching User Intent on Google Search with Mark Traphagen

Some shifts are necessary to understand user intent and how to meet the needs of your users. Looking at Google SERP topography with VP of Product Marketing and Training at seoClarity, metrics become pivotal when attempting to rank on Google Search.  [00:04:44] What are some other metrics that should be [...]

806, 2021

426 | News from the EDGE | Week of 6.7.2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove into a number of items, including:  [00:04:28]  iContact acquires Moz.  We’re saddened by the end of [...]

506, 2021

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

What are the problems when analyzing and acting on data from an enterprise-level SEO projects.  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us his insights into these issues.  He also gives [...]

406, 2021

424 | News from the EDGE: Week of May 31, 2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including a very interesting jump links on featured snippets that don’t go off of headlines but off of  Google reading and placing relevant references to the passages. There’s [...]

406, 2021

423 | Reporting on the Realm of SEO Ideas and Data with Roger Montti

Roger Montti shares his perspective on some advancing discussions that SEOs are having. He gives insight into what a day in the life of a tech SEO writer looks like and how he tackles writing for a diverse readership. [00:02:41] The Zero-Click Discussion the realm of ideas [00:07:57] Google’s meeting [...]

2405, 2021

422 | News from the EDGE: Week of May 24, 2021

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in [...]

2305, 2021

421 | SEO Publishing and Recent Articles with Roger Montti

Roger Montti and Erin Sparks dive into some recent articles Montti has written regarding the Wix and WordPress smackdown. Montti expands on how the Pandemic has affected the technology community and relationships within the community. He also explains Core Web Vitals on his terms.   [00:04:24] Roger’s Publishing History [00:07:03] [...]