EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
653 | News from the EDGE | Week of 1.15.2024
Meet the new transition king, Erin! This Week: Uncover truths about Google bylines, explore Microsoft and Google's AI battle, and enjoy our weekly courses. Join us on the EDGE of the Web!
652 | Building SEO For Long-Term Growth w/ Todd Friesen
Discover SEO success with ex-Salesforce SEO Director Todd Friesen. Overcome setbacks, unite teams, and unlock career growth secrets on the EDGE of the Web!
651 | News from the EDGE | Week of 1.1.2024
Kick off 2024 with the latest in SEO and marketing news! Explore Facebook's cookieless move and Google's end to cookies. Stay ahead on the EDGE of the Web for a successful year ahead!
650 | News from the EDGE | Week of 12.25.2023
It’s the final EDGE of the Web episode for 2023! Uncover listicle chaos, AI drama, Burger King's hangover robots, SEO insights, and Google's ad experiments.
649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten
Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!
648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten
Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.
647 | News from the EDGE | Week of 12.11.2023
Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.
646 | Your GA4 Health Check w/ Dana DiTomaso
Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.
645 | News from the EDGE | Week of 12.05.2023
Google pays Canadian publishers after Online News Act; complies with U.S. antitrust lawsuit. OpenAI announces changes, GPT Store in early 2024. Google's November core update surprises. Get SEO insights on The EDGE!