EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Episode 500 - Epic Fails

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Barry Adams (7/22 & 28)
  • Tim Schmoyer (8/4 & 11)
  • Dawn Anderson (8/25 & 9/1)
  • Olga Zarzenczna (7/28 & 8/4)


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506, 2022

505 | Are Brand SERPS an SEO Ranking Factor?

Is Brand SERP SEO? Are Brand SERPs a ranking factor for keyword ranking? We’re covering these questions and so much more in this episode.

406, 2022

504 | Keyword and Topic Research Tool Updates from InLinks with Dixon Jones

InLinks has made a major overhaul of their Keyword and Topic Research Tool. Learn more about it in this special podcast.

106, 2022

503 | News from the EDGE | Week of 5.30.2022

Google Core Update from May 2022, and the new Keyword Research tool update from Inlinks. We also deep dive into how to read Core Update volatility.

2805, 2022

502 | Training on Google Analytics 4 with Krista Seiden

In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most significant differences between Universal Analytics and GA4.

2405, 2022

501 | News from the EDGE | Week of 5.23.2022

Erin, Mordy and Jacob cover digital marketing news of the week from Search Engine Roundtable and Search Engine Land.

2305, 2022

500 | Going Over the EDGE: Epic Fails for our 500th

We celebrate 500 episodes by going OVER the EDGE with some of our favorite guests over the years to discuss their epic fails and learn mistakes from others so you don't make them!

1605, 2022

499 | News from the EDGE | Week of 5.16.2022

Google introduces the first designated schema ranking signal! Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.

1505, 2022

498 | Google Analytics 4 Ramp Up with Krista Seiden

Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.

905, 2022

497 | News from the EDGE | Week of 5.9.2022

Erin, Mordy, and Jacob are blown away by what happened to Moz.com. Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow’s Brain Labs Digital.