EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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1812, 2023
  • Episode 648: The 3rd Wave of Digital Advertsing w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.

1412, 2023
  • Episode 647: News from December 11th, 2023

647 | News from the EDGE | Week of 12.11.2023

Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.

1012, 2023
  • Episode 646: Your GA4 Health Check with Dana DiTomaso

646 | Your GA4 Health Check w/ Dana DiTomaso

Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.

612, 2023
  • Episode 645: News from December 4th, 2023

645 | News from the EDGE | Week of 12.05.2023

Google pays Canadian publishers after Online News Act; complies with U.S. antitrust lawsuit. OpenAI announces changes, GPT Store in early 2024. Google's November core update surprises. Get SEO insights on The EDGE!

212, 2023
  • Episode 644: Delving Into GA4 w/ Dana DiTomaso

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

Dana DiTomaso returns to The EDGE podcast, exploring agency responsibilities, Big Query setup, and optimizing Google Analytics for powerful insights.

2711, 2023
  • Episode 644: News from November 20th, 2023

643 | News from the EDGE | Week of 11.20.2023

Stay updated with News from the EDGE: OpenAI's leadership shake-up, Google's innovative 'Notes' feature, and improved ad safeguards for children online.

2011, 2023
  • 642 | Future of SEO BrightonSEO US

642 | The Future of SEO: AI to SGE | BrightonSEO US | Live From San Diego!

The EDGE of the Web team ventured across the country to attend the inaugural BrightonSEO US conference in beautiful San Diego! How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?

1411, 2023
  • Episode 641: News from November 13th, 2023

641 | News from the EDGE | Week of 11.13.2023

Stay ahead in digital marketing with the latest on Google's updates, Meta-Amazon collaboration, and AI advancements. Discover key SEO strategies, tech innovations, and legal insights from the EDGE of the Web.

411, 2023
  • 640 | Optimizing a Headless CMS w/ Lidia Infante

640 | Optimizing a Headless CMS w/ Lidia Infante

Optimize your headless CMS with Sanity.io and SEO consultant Lidia Infante. Learn how to map out your knowledge field, avoid pitfalls, and break free of traditional CMS shackles. Listen now on The EDGE of The Web!