EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Google Secrets LEAKED with Michael King

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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204, 2024
  • Episode 673: News from April 1, 2024

673 | News from the EDGE | Week of 4.1.2024

New lawsuit claims Facebook & Instagram inflate ad metrics. Google mum on SGE launch. OpenAI drops exciting new feature. Dive into SEO trends!

104, 2024
  • Episode 672: Reflecting on SEO and Web Development History with Simon Cox

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Web dev legend Simon Cox joins EDGE! A pioneer with 30 years of experience shares how he's adapted to ever-changing tech. Gain insights from a web design founding father & technical SEO master!

2603, 2024
  • Episode 671: News from March 25, 2024

671 | News from the EDGE | Week of 3.25.2024

This week: Google AI summaries & traffic woes, Disney joins ad exchange & US vs China AI race. Plus, Google's new filter tab!

1503, 2024
  • Episode 670: The GA4 Concert and Afterparty with Brie Anderson

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Master GA4 with Erin & Brie! Rehearse your analytics plan & dominate your data on Edge of the Web this week.

1203, 2024
  • Episode 669: News from March 11, 2024

669 | News from the EDGE | Week of 3.11.2024

Marketers alert! TikTok faces US ban threat & Google cracks down on low-quality content (40% reduction!). Adapt your strategy now!

803, 2024
  • Episode 668: Rocking Out GA4 with Brie Anderson

668 | Rocking Out GA4 w/ Brie Anderson

This episode of The EDGE dives into GA4 like a live concert. Learn migration steps, key features & unleash the platform's potential for your clients. Rock your data & ditch UA!

603, 2024

667 | News from the EDGE | Week of 3.4.2024

Google faces legal challenges & rolls out updates: Antitrust lawsuit, Local Ads verification & Popular Opinions Search Carousel. Plus, are SEOs fed up with Google? Learn more on The EDGE of the Web!

2902, 2024
  • Episode 666: Design Thinking for SEOs w/ Ola King

666 | Design Thinking for SEOs w/ Ola King

Join Ola King as he unveils how UX design boosts search ranking & digital marketing power. Learn practical tactics & the power of user empathy.

2702, 2024
  • Episode 665: News from February 26, 2024

665 | News from the EDGE | Week of 2.26.2024

Local Services Ads glitch frustrates businesses, Google blames critics, & strikes Reddit deal. AI writes content & Chrome gets "Help Me Write." Hot SEO takes on The EDGE!

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