EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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608, 2024
  • Episode 702: 2024 JavaScript SEO Report with Patrick Hathaway

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

Join us on EDGE of the Web as Patrick Hathaway discusses Sitebulb's JavaScript SEO report, offering insights and future trends in the industry.

208, 2024

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

Discover marketing beyond linguistic restraint today and understand how AI is being used by top companies at an international level with Maeva Cifuentes.

3007, 2024
  • Episode 700: News from the EDGE, Week of July 29, 2024

700 | News from the EDGE | Week of 7.29.2024

Join us for episode 700 of EDGE of the Web! We discuss Reddit's search engine limitations, Google's cookie changes, and the rise of GEO.

2407, 2024
  • Episode 699: Cognitive Bias in Marketing with Garrett Sussman

699 | Cognitive Bias in Marketing w/ Garrett Sussman

Marketing Lead Garrett Sussman explores consumer psychology, SEO strategies, and brand bias in SERPs on EDGE of the Web. Learn to connect better.

1807, 2024
  • Episode 698: News from the EDGE, Week of July 15, 2024

698 | News from the EDGE | Week of 7.15.2024

Google AI Overviews take a big hit! Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. Amazon has released their AI shopping assistant, Rufus, to the public.

1607, 2024
  • Episode 697: AI Overview Optimization with Garrett Sussman

697 | AI Overview Optimization w/ Garrett Sussman

Garrett Sussman discusses AI Overview optimization, SERP volatility, and SGE frameworks on EDGE of the Web. Tune in for SEO insights!

507, 2024
  • Episode 696: News from July 1st, 2024

696 | News from the EDGE | Week of 7.1.2024

Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.

2706, 2024
  • Episode 695: News from June 24th, 2024

695 | News from the EDGE | Week of 6.24.2024

Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.

2606, 2024
  • Episode 694: Trusting AI in the SERPs with Mark Williams-Cook and Jack Chambers-Ward

694 | Trusting AI in the SERPs w/ Mark Williams-Cook & Jack Chambers-Ward

Explore SGE and AI in search with Mark Williams-Cook & Jack Chambers-Ward on EDGE of the Web. Optimize for Google's Search Generative Experience.

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