626 | News from the EDGE | Week of 9.18.2023
Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.
625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.
624 | News from the EDGE | Week of 9.11.2023
In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.
623 | Navigating the World of Generative Search w/ Natalie Arney
Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.
622 | News from the EDGE | Week of 9.4.2023
Get informed about Google's latest developments and ponder the future with our Google news updates. Is ChatGPT plateauing? Find out now!

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

Daniel Cheung
Martha van Berkel
Sarah McDowell
Gemma Houghton
Dr. Pete Meyers
Kyle Roof
Andy Drinkwater
Sara Taher

LATEST PODCASTS

1407, 2023

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608 | Tracking the SERP Features w/ Glenn Gabe

Interview, podcast

608 | Tracking the SERP Features w/ Glenn Gabe

Glenn Gabe has over 27 years of experience in SEO, and is a key educator in the field. He shares his insights on how to stay ahead of the curve in SEO.

1207, 2023

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607 | News from the EDGE | Week of 7.10.2023

News, podcast

607 | News from the EDGE | Week of 7.10.2023

Major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, AI just got a little more terrifying.

1007, 2023

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606 | International Culture, Diversification & SEO w/ Gemma Houghton

Interview, podcast

606 | International Culture, Diversification & SEO w/ Gemma Houghton

What are the strategies and steps needed when expanding an organization into the international SEO realm? Why is it crucial to consider culture and diverse perspectives when translating your website for an international audience?

707, 2023