• EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know [...]

  • EP 322: Securing Your Customers, and Yourself – Interview with Arlie Hartman

    EP 322: Securing Your Customers, and Yourself – Interview with Arlie Hartman

    If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. [...]

  • EP 321: Smart Shopping with Google Ads – With Kirk Williams

    EP 321: Smart Shopping with Google Ads – With Kirk Williams

    Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC [...]

  • EP 320: Extreme Growth from LinkedIn with Shay Rowbottom

    EP 320: Extreme Growth from LinkedIn with Shay Rowbottom

    More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and [...]

  • EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer

    EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer

    YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! Tim Schmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, [...]

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