• EP 326: Quora | Riches from Niches with Joe Martinez

    EP 326: Quora | Riches from Niches with Joe Martinez

    What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, [...]

  • EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close [...]

  • EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who [...]

  • EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know [...]

  • EP 322: Securing Your Customers, and Yourself – Interview with Arlie Hartman

    EP 322: Securing Your Customers, and Yourself – Interview with Arlie Hartman

    If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. [...]

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