EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2002, 2024
  • Episode 663: News from February 19, 2024

663 | News from the EDGE | Week of 2.19.2024

Stay ahead with EDGE: AI insights, digital marketing updates, Reddit's $60m AI deal, OpenAI's Sora, and Meta Ads expenses. Join the newsletter for more!

1502, 2024
  • Episode 662: Local SEO and Google SGE w/ Greg Gifford

662 | Local SEO and Google SGE w/ Greg Gifford

Unveil local SEO myths with Greg Gifford & Erin Sparks. Learn pitfalls in Google Business Profile setup & get SGE insights. Master local SEO on EDGE of the Web!

1402, 2024
  • Episode 661: News from February 12, 2024

661 | News from the EDGE | Week of 2.12.2024

Google tackles fake reviews, purging 170M+ violations in 2023, up 45%. Watch out for AI obituaries and bid farewell to the disavow tool—it's time.

1202, 2024
  • Episode 660: How To Dominate Your Local SEO w/ Greg Gifford

660 | How To Dominate Your Local SEO w/ Greg Gifford

Unlock the secrets of local SEO with Greg Gifford, COO at Search Lab. Explore Google Ranking Factors and strategies for premium local SEO on the EDGE!

602, 2024
  • Episode 659: News from February 5, 2024

659 | News from the EDGE | Week of 2.5.2024

Google rebrands its chatbot & faces UK cookie heat! Plus, local AI on Maps & SEO news you need. Dive in with EDGE!

102, 2024
  • Episode 658: Content at Scale Using Artificial Intelligence w/ Julia McCoy

658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

Unlock the future of AI-driven content with Julia McCoy! Learn to optimize SEO, set parameters, and avoid AI stereotypes. Join us on the EDGE of the Web.

3101, 2024
  • Episode 657: News from January 29, 2024

657 | News from the EDGE | Week of 1.29.2024

Explore the future of SGE and Google's SEO plans. Stay updated on the latest algorithm hints and news with News from the EDGE podcast

2501, 2024
  • Episode 656: Artificial Intelligence Optimization (AIO) w/ Julia McCoy

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

Explore AI-driven content creation with Julia McCoy, founder of Content Hacker. Uncover strategies for efficient curation and rapid optimization on the EDGE of the Web!

2301, 2024
  • Episode 655: News from January 22, 2024

655 | News from the EDGE | Week of 1.22.2024

Top SEOs express concern over Google's deteriorating SERP quality. Google responds with massive Search Quality Rater job cuts. In AI news, Zuckerberg aims for AGI, raising questions about AI control.