• EP 284: Bullseye Marketing w/Louis Gudema

    EP 284: Bullseye Marketing w/Louis Gudema

    Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing spend by using his Bullseye Marketing method. Let's talk about this method and [...]

  • EP 283: An Introduction to Facebook Analytics w/JD Prater

    EP 283: An Introduction to Facebook Analytics w/JD Prater

    Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off his presentation at Inbound 2018, JD will share with us [...]

  • EP 282: The Google Medic Update w/Ruth Burr Reedy

    EP 282: The Google Medic Update w/Ruth Burr Reedy

    Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, is on the show with us today to break down this new update. Where you impacted by [...]

  • EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten

    EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten

    Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth [...]

  • EP 280: The Neuroscience of Storytelling w/Joe Lazauskas

    EP 280: The Neuroscience of Storytelling w/Joe Lazauskas

    Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why humans enjoy storytelling. Joe helps companies all the time in [...]

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