Digital Marketing Podcasts for Today's Digital Marketer

EP 287: Talk Triggers – Creating Customers with Word of Mouth w/Jay Baer
Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, founder of Convince & Convert, decided to focus his next [...]
EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre
We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the decision stage. Sangram Vajre, the co-founder and chief evangelist at [...]
EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman
We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how [...]
EP 284: Bullseye Marketing w/Louis Gudema
Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing spend by using his Bullseye Marketing method. Let's talk about this method and [...]
EP 283: An Introduction to Facebook Analytics w/JD Prater
Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off his presentation at Inbound 2018, JD will share with us [...]