EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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The Edge Of The Web Podcast Series Listen Now
  • 458 | News from the EDGE | Week of 10.25.2021

    458 | News from the EDGE | Week of 10.25.2021

    It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged [...]

  • 456 | News from the EDGE | Week of 10.18.2021

    456 | News from the EDGE | Week of 10.18.2021

    Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  Are long tail phrase optimization strategies going to lose here?  [...]

  • 454 | News from the EDGE | Week of 10.4.2021

    454 | News from the EDGE | Week of 10.4.2021

    Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has [...]

  • 452 | News from the EDGE | Week of 9.27.2021

    452 | News from the EDGE | Week of 9.27.2021

    George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence.  We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to.  Check your [...]

  • 451 | The SCRUM: Is Google Search Getting Worse?

    451 | The SCRUM: Is Google Search Getting Worse?

      Episode 451 of the award-winning EDGE of the Web podcast features host Erin Sparks, SEMRush Head of Communications Mordy Oberstein, and Andrew “Optimisey” Cock-Starkey who is an SEO consultant in the UK and founder of Optimisey. This trio of SEO experts came together in a scrum-style meetup to discuss [...]

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Darren Shaw
  • Devin Nash
  • Joe Martinez and Michelle Morgan
  • Eli Schwartz
  • Glenn Gabe

LATEST PODCASTS

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2710, 2021

458 | News from the EDGE | Week of 10.25.2021

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged [...]

1910, 2021

456 | News from the EDGE | Week of 10.18.2021

Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  Are long tail phrase optimization strategies going to lose here?  [...]

410, 2021

454 | News from the EDGE | Week of 10.4.2021

Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has [...]

2709, 2021

452 | News from the EDGE | Week of 9.27.2021

George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence.  We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to.  Check your [...]

2109, 2021

451 | The SCRUM: Is Google Search Getting Worse?

  Episode 451 of the award-winning EDGE of the Web podcast features host Erin Sparks, SEMRush Head of Communications Mordy Oberstein, and Andrew “Optimisey” Cock-Starkey who is an SEO consultant in the UK and founder of Optimisey. This trio of SEO experts came together in a scrum-style meetup to discuss [...]

2109, 2021

450 | News from the EDGE | Week of 9.20.2021

Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)!  He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week.  We’re talking Title [...]

2109, 2021

449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success she has had with your consultancy, being that her site has only been [...]

1409, 2021

448 | News from the EDGE | Week of 9.13.2021

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads.  The State of SEO 2021 from Search Engine Journal was The guys cut up [...]

1309, 2021

447 | 65 Top SEO Audit Tools from Olga Zarzeczna

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community.  With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and “SEO Audit Tools: 65 Tools For SEO auditing” and spending upwards of 40 - 60 hours of meticulous [...]