• EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

    EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

    Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the [...]

  • EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

    EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

    From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were [...]

  • EP 304: The Marketing Rebellion is Here w/Mark Schaefer

    EP 304: The Marketing Rebellion is Here w/Mark Schaefer

    The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been going through a marketing rebellion for over 100 years but [...]

  • EP 303: Moz’s Domain Authority 2.0 w/Russ Jones

    EP 303: Moz’s Domain Authority 2.0 w/Russ Jones

    In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus episode to discuss how SEOs should use Domain Authority, how [...]

  • EP 302: Learning from Google’s Quality Rater Guidelines w/Marie Haynes

    EP 302: Learning from Google’s Quality Rater Guidelines w/Marie Haynes

    Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and her team have dove into this 160+ page document to [...]

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