• EP 335: Amazon/Walmart eCommerce Tactics – Interview with Elizabeth Marsten

    EP 335: Amazon/Walmart eCommerce Tactics – Interview with Elizabeth Marsten

    In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle on the right advertising techniques and tactics. In today’s highly competitive eCommerce [...]

  • EP 334: Marketers, Are You Breaking The Law? – Interview with Niklas Stephenson

    EP 334: Marketers, Are You Breaking The Law? – Interview with Niklas Stephenson

    Everyone is concerned about privacy and data that is used now more than ever before. Tighter laws are being put in place around the world. If your company’s digital marketing efforts are global, your consent forms have to align with legal requirements that vary by country, and even by states [...]

  • EP 333: The Wall Street Journal takes on Google – Interview with Bruce Clay

    EP 333: The Wall Street Journal takes on Google – Interview with Bruce Clay

    There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity [...]

  • EP 332: SEO Audits That Maximize Growth – Interview with Aleyda Solis

    EP 332: SEO Audits That Maximize Growth – Interview with Aleyda Solis

    Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize the growth from SEO audits. Tune in to episode 322 [...]

  • EP 331: Better SEO Reports – Interview with Bill Sebald

    EP 331: Better SEO Reports – Interview with Bill Sebald

    When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO reporting with them but it’s got to be the right [...]

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