EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Episode 500 - Epic Fails

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

  • Barry Adams (7/22 & 28)
  • Tim Schmoyer (8/4 & 11)
  • Dawn Anderson (8/25 & 9/1)
  • Olga Zarzenczna (7/28 & 8/4)

LATEST PODCASTS

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1608, 2022

523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.

1008, 2022

522 | News from the EDGE | Week of 8.8.2022

Articles from Search Engine Journal, Land and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon!

908, 2022

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

We can’t use our Google SEO mindset for YouTube optimization. It’s not going to work and we learn why it doesn’t on today’s show.

408, 2022

520 | News from the EDGE | Week of 08.01.2022

This week’s news is from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Make sure you read up on those!

3007, 2022

519 | What You Didn’t Know in News SEO w/ Barry Adams

What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?

2707, 2022

518 | News from the EDGE | Week of 07.25.2022

Covering articles from Search Engine Journal, Content Marketing Institute, and always some Barry love. Learn about how much money is going to ads on click-bait websites, and look into what makes a "thought leader"

2307, 2022

517 | News Publishing SEO with Barry Adams

What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?

2007, 2022

516 | News from the EDGE | Week of 07.18.2022

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT! 

1807, 2022

515 | Where Has Google’s Data Gone? w/ Patrick Stox

Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks!