• EP 315: E-A-T with Lily Ray

    EP 315: E-A-T with Lily Ray

    This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s [...]

  • EP 314: Automation and Machine Learning with Ginny Marvin

    EP 314: Automation and Machine Learning with Ginny Marvin

    A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it [...]

  • EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

    EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

    Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. Sponsor EDGE of the [...]

  • EP 312: Do Better Work with Max Yoder

    EP 312: Do Better Work with Max Yoder

    It’s time to get your #DigitalMarketing news this week with special guest Max Yoder, CEO and founder of Lessonly. We’ll be covering stories like 72% of people have used voice search, FB expects largest-ever fine for data breach from FTC, and Byte, the follow-up to Vine, begins sending out beta [...]

  • EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

    EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

    We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google [...]

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