• EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

    EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

    We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google [...]

  • EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

    EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

    Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder [...]

  • EP 309: How to Use Machine Learning for SEO w/Britney Muller

    EP 309: How to Use Machine Learning for SEO w/Britney Muller

    What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at [...]

  • EP 308: How to Use Data Analysis for SEO w/JR Oakes

    EP 308: How to Use Data Analysis for SEO w/JR Oakes

    JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of [...]

  • EP 307: How to Create Effective Case Studies w/Joel Klettke

    EP 307: How to Create Effective Case Studies w/Joel Klettke

    Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study and how do you market them afterward? Joel Klettke is [...]

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