• EP 328: Long Term Content Marketing with Joe Pulizzi

    EP 328: Long Term Content Marketing with Joe Pulizzi

    Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively builds relationships with audiences over time. Don't let the pressure [...]

  • EP 327: Marketing SaaS from Scratch with Tim Soulo

    EP 327: Marketing SaaS from Scratch with Tim Soulo

    SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading [...]

  • EP 326: Quora | Riches from Niches with Joe Martinez

    EP 326: Quora | Riches from Niches with Joe Martinez

    What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, [...]

  • EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close [...]

  • EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who [...]

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