EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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The Edge Of The Web Podcast Series Listen Now
  • 449 | The SCRUM: Is Google Search Getting Worse?

    449 | The SCRUM: Is Google Search Getting Worse?

    Episode 449 of the award-winning EDGE of the Web podcast features host Erin Sparks, SEMRush Head of Communications Mordy Oberstein, and Andrew “Optimisey” Cock-Starkey who is an SEO consultant in the UK and founder of Optimisey. This trio of SEO experts came together in a scrum-style meetup to discuss how [...]

  • 448 | News from the EDGE | Week of 9.13.2021

    448 | News from the EDGE | Week of 9.13.2021

    Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads.  The State of SEO 2021 from Search Engine Journal was The guys cut up [...]

  • 446 | News from the EDGE | Week of 8.23.2021

    446 | News from the EDGE | Week of 8.23.2021

    Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [...]

  • 444 | News from the EDGE | Week of 8.23.2021

    444 | News from the EDGE | Week of 8.23.2021

    In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her [...]

  • 443 | Dismantling SEO Perfectionism with Kristina Azarenko

    443 | Dismantling SEO Perfectionism with Kristina Azarenko

    With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the code EDGE at her course’s checkout to receive a special [...]

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Garrett Sussman
  • JD Prater
  • Joe Martinez

LATEST PODCASTS

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1709, 2021

449 | The SCRUM: Is Google Search Getting Worse?

Episode 449 of the award-winning EDGE of the Web podcast features host Erin Sparks, SEMRush Head of Communications Mordy Oberstein, and Andrew “Optimisey” Cock-Starkey who is an SEO consultant in the UK and founder of Optimisey. This trio of SEO experts came together in a scrum-style meetup to discuss how [...]

1409, 2021

448 | News from the EDGE | Week of 9.13.2021

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads.  The State of SEO 2021 from Search Engine Journal was The guys cut up [...]

3008, 2021

446 | News from the EDGE | Week of 8.23.2021

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [...]

2308, 2021

444 | News from the EDGE | Week of 8.23.2021

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her [...]

2008, 2021

443 | Dismantling SEO Perfectionism with Kristina Azarenko

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the code EDGE at her course’s checkout to receive a special [...]

1608, 2021

442 | News from the EDGE | Week of 8.16.2021

In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements. [00:05:07] Podcasts featured [...]

1608, 2021

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

  Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the [...]

1108, 2021

440 | News from the EDGE | Week of 8.9.2021

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] [...]

808, 2021

439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez

We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what the heck is going on. [00:07:00] What does JD and [...]