EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS

642 | The Future of SEO: AI to SGE | BrightonSEO US | Live From San Diego!
The EDGE of the Web team ventured across the country to attend the inaugural BrightonSEO US conference in beautiful San Diego! How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?
640 | Optimizing a Headless CMS w/ Lidia Infante
Optimize your headless CMS with Sanity.io and SEO consultant Lidia Infante. Learn how to map out your knowledge field, avoid pitfalls, and break free of traditional CMS shackles. Listen now on The EDGE of The Web!
638 | News from the EDGE | Week of 10.30.2023
Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.
637 | Decoding User Intent w/ Lidia Infante
Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!
636 | News from the EDGE | Week of 10.23.2023
Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.
635 | Questionable Practices Associated With Google Ads w/ Greg Finn
Unlock insights on Google's antitrust lawsuit and its impact on digital marketing. Is it time to rethink Google Ads? Join us on The EDGE of The Web!