EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

­
The Edge Of The Web Podcast Series Listen Now

EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Darren Shaw
  • Devin Nash
  • Joe Martinez and Michelle Morgan
  • Eli Schwartz
  • Glenn Gabe

LATEST PODCASTS

Background graphic
2911, 2021

464 | News from the EDGE | Week of 11.29.2021

Covering news from Search Engine Journal and Search Engine Land this week, along with Mordy's article about the Core Algorithm update.

2611, 2021

457 | Local Search Ranking Factors with Darren Shaw

Darren Shaw of Whitespark joins us to discuss Local SEO, Google Business Profile and the annual Local Search Ranking Factors survey.

2411, 2021

463 | EDGEFlash: November Google Core & Knowledge Graph Updates

Jason Barnard and Lily Ray join Erin Sparks on an EDGEFlash - a breaking digital marketing news episode. We uncovered a relationship of factors that lead us to believe that this is not just another core update!

1711, 2021

462 | News from the EDGE | Week of 11.15.2021

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future.

1011, 2021

461 | News from the EDGE | Week of 11.8.2021

Tons of Google changes. From the name of GMB, to the best location on a webpage to place your videos- there is a whole lot going on this week.

411, 2021

455 | Future-proofing Your Site-Speed

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue. We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square. We reached out to the author of an article crying “FOUL!”. Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE.

211, 2021

460 | News from the EDGE | Week of 11.1.2021

We go “Meta” on today’s episode.  Mordy wants to rename our firm’s name, Jacob wants to rename Indianapolis, Erin renames Morday, it’s all-Meta All-the-time today on the EDGE.  Find out our take on Facebook-to-Meta, Google’s evaluation on spammy links and domains and, yup - a take on the AMP debacle, [...]

2910, 2021

453 | Avoiding Black Hat Core Web Vitals

With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue.  We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the [...]

2710, 2021

458 | News from the EDGE | Week of 10.25.2021

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged [...]