EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Upcoming Guests:

  • Jonny Ross
  • Krista Seiden
  • Jason Barnard
  • Bill Hartzer
  • Ori Zilbershtein & Brie Anderson

LATEST PODCASTS

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1605, 2022

499 | News from the EDGE | Week of 5.16.2022

Google introduces the first designated schema ranking signal! Erin, Mordy and Jacob cover the Google I/O news of the week from Search Engine Roundtable, Search Engine Land and TechCrunch.

1505, 2022

498 | Google Analytics 4 Ramp Up with Krista Seiden

Krista Seiden of KS Digital, LLC shares about her role as project manager of GA4, discusses the history of Google Analytics, and maps implementation of Google Analytics 4.

905, 2022

497 | News from the EDGE | Week of 5.9.2022

Erin, Mordy, and Jacob are blown away by what happened to Moz.com. Stories from Search Engine Land, Social Media Today and a special article from Will Critchlow’s Brain Labs Digital.

205, 2022

496 | News from the EDGE | Week of 5.2.2022

Recording from our home studios this week, EDGE rolled out its review of 4 digital news stories this week from Search Engine Roundtable, Search Engine Land and, yup, Search Engine Journal.

2904, 2022

495 | Measuring the Success of Structured Data Deployment

Learn about entity definition and the slew of tools out there to make your structured data grooming easy from Jonny Ross and Erin Sparks

2504, 2022

494 | News from the EDGE | Week of 4.25.2022

Great news pieces this week from Search Engine Land, Search Engine Roundtable, TechCrunch and Search Engine Journal. Had a "fun time" listening to Mordy’s analogy of echo chamber quality content.

1804, 2022

493 | News from the EDGE | Week of 4.18.2022

Barry Schwartz joins to cover Search Engine Roundtable, Search Engine Land and Marketing Brew news, Barry also unveils his true intentions.

1804, 2022

492 | Schema and SEO with Jonny Ross

Is Schema a ranking signal? We cover what it is, what it means to search engines, and the value of schema deployment for visibility.

1404, 2022

491 | News from the EDGE | Week of 4.11.2022

George Nguyen, Director of SEO Editorial at Wix, covers articles of the week in digital marketing. Discussing articles from Social Media Today, Search Engine Roundtable, and Search Engine Journal.