EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.


  • Marie Haynes
  • Dan Shure
  • Cindy Krum
  • Kevin Indig
  • Glenn Gabe


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3101, 2023

566 | News from the EDGE | Week of 1.30.2023

Articles from Search Engine Land, Search Engine Roundtable, and Kevin Indig. Jacob and Mordy give their take on the news this week!

2801, 2023

565 | PAAs and Rich Snippets with Mark Williams-Cook

Mark Williams-Cook and Erin Sparks explore featured snippets and people also ask (PAA), their benefits, and how SEOs can take advantage of them.

2001, 2023

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.

1801, 2023

563 | News from the EDGE | Week of 1.17.2023

Join Erin Sparks and Mordy Oberstein for EDGE of the Web News episode 563 while they explore ChatGPT, AI Content and SEO.

1401, 2023

562 | How Google Has Learned with Voice Search w/ Cindy Crum

On this episode of the EDGE Erin Sparks and Cindy Krum explore MUM, IoT, and voice search. What implications do they have for SEOs, brands and consumers?

1101, 2023

561 | News from the EDGE | Week of 1.9.2023

Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week.

901, 2023

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.

601, 2023

559 | News from the EDGE | Week of 01.02.2023

Erin Sparks and Mordy Oberstein explore what 2023 might look like in search and how SEO and content can be impacted by AI chatbots.

3112, 2022

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Dan shares a solid content creation perspective, focusing on intent before E-E-A-T.