• EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

    EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

    Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick [...]

  • EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen

    EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen

    The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin Marketing and he is on the show today to talk [...]

  • EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum

    EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum

    Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why is that and what is actually going on? We reached [...]

  • EP 291: Building Reports with Google Data Studio w/Andrew Garberson

    EP 291: Building Reports with Google Data Studio w/Andrew Garberson

    Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of this tool and thinks it could bridge the gap across [...]

  • EP 290: Search & Social Advertising Made Better Together w/Mark Irvine

    EP 290: Search & Social Advertising Made Better Together w/Mark Irvine

    When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media [...]

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