This week’s news is from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Make sure you read up on those!

Covering articles from Search Engine Journal, Content Marketing Institute, and always some Barry love. Learn about how much money is going to ads on click-bait websites, and look into what makes a "thought leader"

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy’s stead to cover all of the hot topics, including the hottest topic, the HEAT!