How To Dominate Your Local SEO w/ Greg Gifford

Disambiguating Google Ranking Factors

Greg Gifford travels the globe speaking to SEO audiences throughout the year; thankfully, we were able to rein him in for this week’s interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies for achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!

Key Segments:

[00:03:27] Introducing Greg Gifford
[00:06:04] Greg’s SEO Journey
[00:13:06]
EDGE of the Web Sponsor: Site Strategics
[00:15:31] Greg’s BrightonSEO Presentation
[00:24:04] Google Business Profile Optimization Factors
[00:26:11]
EDGE of the Web Sponsor: Hostinger
[00:27:33] Varying Verticals to Industries in the Google Algorithm
[00:33:49] Aligning Business Photos to Google’s Standards
[00:39:12]
EDGE of the Web Sponsor: Wix
[00:40:23] Are Certain Ranking Factors More Dynamic Than Others?
[00:45:25] Biggest Takeaways from Greg’s Study

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