EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Local SEO

  • Local News from the EDGE episode 766 with Greg Gifford

766 | Local News from the EDGE | Week of 7.21.2025

By |July 31st, 2025|News, podcast|

43% use AI daily? Not so fast. Greg Gifford and the EDGE crew debunk stats, tackle review scams, and dig into local SEO changes.

  • 759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

By |May 14th, 2025|podcast|

Unlock heatmap and UX insights with Celeste Gonzalez. Explore SEO strategies, user behavior analysis, and tips for smarter digital marketin

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

By |April 24th, 2025|podcast|

Celeste Gonzalez explains how heat maps and user behavior data reveal SEO opportunities and improve UX strategies.

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