EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Digital Marketing

  • Episode 777: AI/SEO News from the EDGE for the Week of December 1, 2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

By |December 10th, 2025|News, podcast|

This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.

  • Episode 775: AI, Authenticity, and SEO with Wil Reynolds

775 | AI, Authenticity, and SEO with Wil Reynolds

By |November 12th, 2025|podcast|

SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

  • AI Mode and News SEO with Barry Adams

770 | Barry Adams – How Google’s AI Mode Is Reshaping News Publishing

By |September 9th, 2025|podcast|

What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?

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