EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Digital Marketing

  • 759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

By |May 14th, 2025|podcast|

Unlock heatmap and UX insights with Celeste Gonzalez. Explore SEO strategies, user behavior analysis, and tips for smarter digital marketin

  • Episode 754 - Local News from the EDGE with Darren Shaw, week of April 11th, 2025

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

By |April 11th, 2025|News, podcast|

Digital marketing news: Google settlements, Amazon & TikTok. Local SEO insights with Darren Shaw, Google updates, and the value of negative reviews.

  • 751 | SEO News from the EDGE | Week of 3.24.2025 with Cindy Krum

751 | SEO News from the EDGE | Week of 3.24.2025

By |March 27th, 2025|News, podcast|

Erin Sparks and Cindy Krum discuss Google's AI features, YMYL handling, and an overall dark series of AI challenges in Search.

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