Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 332: SEO Audits That Maximize Growth – Interview with Aleyda Solis

    EP 332: SEO Audits That Maximize Growth – Interview with Aleyda Solis

    Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize the growth from SEO audits. Tune in to episode 322 [...]

  • EP 331: Better SEO Reports – Interview with Bill Sebald

    EP 331: Better SEO Reports – Interview with Bill Sebald

    When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO reporting with them but it’s got to be the right [...]

  • EP 330: The Link to Google’s BERT – Interview with Adam White

    EP 330: The Link to Google’s BERT – Interview with Adam White

    Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in a Google-friendly approach to see success. When Adam White, founder, and CEO of SEOJet, want to [...]

  • EP 329: 2019 SEO Factors and Audit Tools – Interview with Andy Drinkwater

    EP 329: 2019 SEO Factors and Audit Tools – Interview with Andy Drinkwater

    When your ultimate goal is to improve your site’s search position, there’s no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for their website but fewer realize that you start chasing SERPs after you conduct an SEO audit.  This [...]

LATEST PODCASTS

506, 2019

EP 314: Automation and Machine Learning with Ginny Marvin

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, [...]

2805, 2019

EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site [...]

105, 2019

EP 312: Do Better Work with Max Yoder

It’s time to get your #DigitalMarketing news this week with special guest Max Yoder, CEO and founder of Lessonly. We’ll be covering stories like 72% of people have used voice search, FB expects largest-ever fine for data breach from FTC, [...]

1904, 2019

EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known [...]

1604, 2019

EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that [...]

1004, 2019

EP 309: How to Use Machine Learning for SEO w/Britney Muller

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a [...]

804, 2019

EP 308: How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the [...]

2603, 2019

EP 307: How to Create Effective Case Studies w/Joel Klettke

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study [...]

1503, 2019

EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be [...]