EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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RECENT SHOWS
UPCOMING INTERVIEWS
- Lidia Infante
- Todd Friesen
- Dana DiTomaso
- Greg Finn
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LATEST PODCASTS
625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.
624 | News from the EDGE | Week of 9.11.2023
In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.
623 | Navigating the World of Generative Search w/ Natalie Arney
Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.
622 | News from the EDGE | Week of 9.4.2023
Get informed about Google's latest developments and ponder the future with our Google news updates. Is ChatGPT plateauing? Find out now!
621 | Unleashing the Power of AI in SEO w/ Sara Taher
Join Sara Taher for insights on SEO adaptation to AI, buyer journey shifts, and content creation. Stay ahead in the ever-changing SEO landscape!
620 | Building a Strong Entity Strategy w/ Sara Taher
Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.
619 | News from the EDGE | Week of 8.21.2023
Google has added a new feature to Search Generative Experience to focus on educating users on complex concepts. Inactive Google accounts are being purged. Report accuses Google of scraping children’s data for personalized ads. All the SEO updates in this week's News from the EDGE!
618 | Amplifying Women’s Voices in SEO w/ Sarah McDowell
Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.
617 | News from the EDGE | Week of 8.14.2023
Google refines search results, introduces GA4 training... finally. NY Times restricts AI training data use. Amazon develops AI tools for sellers. US public wary of AI. All the SEO updates in this week's News from the EDGE!