Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

­
The Edge Of The Web Podcast Series Listen Now
  • EP 312: Do Better Work with Max Yoder

    EP 312: Do Better Work with Max Yoder

    It’s time to get your #DigitalMarketing news this week with special guest Max Yoder, CEO and founder of Lessonly. We’ll be covering stories like 72% of people have used voice search, FB expects largest-ever fine for data breach from FTC, and Byte, the follow-up to Vine, begins sending out beta [...]

  • EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

    EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

    We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known Things About Google Local Guides and Editing Listings on Google [...]

  • EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

    EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

    Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that are worth the investment? Garrett Mehrguth, the CEO and co-founder [...]

  • EP 309: How to Use Machine Learning for SEO w/Britney Muller

    EP 309: How to Use Machine Learning for SEO w/Britney Muller

    What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a little easier. Britney Muller is the Senior SEO Scientist at [...]

LATEST PODCASTS

1112, 2018

EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk [...]

412, 2018

EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen

The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin [...]

1511, 2018

EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum

Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why [...]

1211, 2018

EP 291: Building Reports with Google Data Studio w/Andrew Garberson

Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of [...]

611, 2018

EP 290: Search & Social Advertising Made Better Together w/Mark Irvine

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, [...]

3110, 2018

EP 289: Break the Wheel & Question Best Practices w/Jay Acunzo

The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from the experts could actually be harming your [...]

2910, 2018

EP 288: How to Dominate at Local SEO w/Damon Gochneaur

Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Media Group and he is fresh off his appearance at Pubcon where he talked about [...]

1510, 2018

EP 287: Talk Triggers – Creating Customers with Word of Mouth w/Jay Baer

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, [...]

910, 2018

EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre

We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the [...]