Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer

    EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer

    YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! Tim Schmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, [...]

  • EP 318: How to build a foolproof social advertising strategy with Traci Reuter

    EP 318: How to build a foolproof social advertising strategy with Traci Reuter

    If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast. Sponsor EDGE [...]

  • EP 317: Employee Social Media Advocacy with Glenn Gaudet

    EP 317: Employee Social Media Advocacy with Glenn Gaudet

    Ever wish ALL your employees were involved in marketing your business? They can be! It’s called employee advocacy. A great employee advocacy program for marketing your business is about way more than employees just sharing some content here and there. Find out what it’s really about when Glenn Gaudet, CEO [...]

  • EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

    EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

    How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, [...]

LATEST PODCASTS

1202, 2019

EP 301: What’s Driving the Growth of Marketing Technology? w/Scott Brinker

There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? [...]

502, 2019

EP 300: Conversational Marketing & Episode 300 w/Dave Gerhardt

Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring [...]

2901, 2019

EP 299: Why You Should Be Using Bing Ads w/John Lee

Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out [...]

2201, 2019

EP 298: How to Use Reddit To Drive Marketing Strategy & Traffic w/Ross Simmonds

Recent reports have said that Reddit generates more traffic than Facebook or Twitter and was the third most visited website behind Google and YouTube. So why do marketers seem to ignore this valuable channel? We will find out more about [...]

1501, 2019

EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw

WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make your [...]

901, 2019

EP 296: “Clarity Wins – Get Heard. Get Referred.” w/Steve Woodruff

Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses [...]

1812, 2018

EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale

We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed John Mueller of [...]

1112, 2018

EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk [...]

412, 2018

EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen

The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin [...]