EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

Site Strategics EDGE of the Web sponsor
Inlinks EDGE of the Web Sponsor

Hostinger EDGE of the Web podcast sponsor


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603, 2024

667 | News from the EDGE | Week of 3.4.2024

Google faces legal challenges & rolls out updates: Antitrust lawsuit, Local Ads verification & Popular Opinions Search Carousel. Plus, are SEOs fed up with Google? Learn more on The EDGE of the Web!

2902, 2024
  • Episode 666: Design Thinking for SEOs w/ Ola King

666 | Design Thinking for SEOs w/ Ola King

Join Ola King as he unveils how UX design boosts search ranking & digital marketing power. Learn practical tactics & the power of user empathy.

2702, 2024
  • Episode 665: News from February 26, 2024

665 | News from the EDGE | Week of 2.26.2024

Local Services Ads glitch frustrates businesses, Google blames critics, & strikes Reddit deal. AI writes content & Chrome gets "Help Me Write." Hot SEO takes on The EDGE!

2202, 2024
  • Episode 664: Search Experience Optimization w/ Ola King

664 | Search Experience Optimization w/ Ola King

Unlock the secrets of SEO & UX with Ola King, a music producer turned SEO expert. Discover key metrics for superior UX and sustainable SEO success on the EDGE!

2002, 2024
  • Episode 663: News from February 19, 2024

663 | News from the EDGE | Week of 2.19.2024

Stay ahead with EDGE: AI insights, digital marketing updates, Reddit's $60m AI deal, OpenAI's Sora, and Meta Ads expenses. Join the newsletter for more!

1502, 2024
  • Episode 662: Local SEO and Google SGE w/ Greg Gifford

662 | Local SEO and Google SGE w/ Greg Gifford

Unveil local SEO myths with Greg Gifford & Erin Sparks. Learn pitfalls in Google Business Profile setup & get SGE insights. Master local SEO on EDGE of the Web!

1402, 2024
  • Episode 661: News from February 12, 2024

661 | News from the EDGE | Week of 2.12.2024

Google tackles fake reviews, purging 170M+ violations in 2023, up 45%. Watch out for AI obituaries and bid farewell to the disavow tool—it's time.

1202, 2024
  • Episode 660: How To Dominate Your Local SEO w/ Greg Gifford

660 | How To Dominate Your Local SEO w/ Greg Gifford

Unlock the secrets of local SEO with Greg Gifford, COO at Search Lab. Explore Google Ranking Factors and strategies for premium local SEO on the EDGE!

602, 2024
  • Episode 659: News from February 5, 2024

659 | News from the EDGE | Week of 2.5.2024

Google rebrands its chatbot & faces UK cookie heat! Plus, local AI on Maps & SEO news you need. Dive in with EDGE!