Edge of the Web Radio is a weekly, hour-long Internet Marketing program hosted by Erin Sparks from Site Strategics

The Edge Of The Web Podcast Series Listen Now
  • EP 339: Are You A Showrunner? with Jay Acunzo

    EP 339: Are You A Showrunner? with Jay Acunzo

    The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although a surprising number of professional marketers aren’t as good as you’d think they would be at marketing themselves to get [...]

  • EP 338: PPC | “More Than Meets The ROI” with Tim Jensen

    EP 338: PPC | “More Than Meets The ROI” with Tim Jensen

    Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing is here to share his wisdom! [...]

  • EP 337: Contributor Series with George Nguyen

    EP 337: Contributor Series with George Nguyen

    The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community [...]

  • EP 336: Funnel Fixes | Optimizing Your Landing Pages – Interview with Talia Wolf

    EP 336: Funnel Fixes | Optimizing Your Landing Pages – Interview with Talia Wolf

    Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you’re looking for ways to get more conversions, then you should know this week’s special guest is one of the foremost experts on conversion optimization: Talia Wolf, Founder and CEO [...]


608, 2019

EP 321: Smart Shopping with Google Ads – With Kirk Williams

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search [...]

2307, 2019

EP 320: Extreme Growth from LinkedIn with Shay Rowbottom

More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with [...]

907, 2019

EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer

YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! Tim Schmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, [...]

207, 2019

EP 318: How to build a foolproof social advertising strategy with Traci Reuter

If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 [...]

2406, 2019

EP 317: Employee Social Media Advocacy with Glenn Gaudet

Ever wish ALL your employees were involved in marketing your business? They can be! It’s called employee advocacy. A great employee advocacy program for marketing your business is about way more than employees just sharing some content here and there. [...]

1806, 2019

EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So [...]

706, 2019

EP 315: E-A-T with Lily Ray

This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new [...]

506, 2019

EP 314: Automation and Machine Learning with Ginny Marvin

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, [...]

2805, 2019

EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site [...]