Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 326: Quora | Riches from Niches with Joe Martinez

    EP 326: Quora | Riches from Niches with Joe Martinez

    What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, [...]

  • EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close [...]

  • EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who [...]

  • EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know [...]

LATEST PODCASTS

804, 2019

EP 308: How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the [...]

2603, 2019

EP 307: How to Create Effective Case Studies w/Joel Klettke

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study [...]

1503, 2019

EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be [...]

1203, 2019

EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very [...]

503, 2019

EP 304: The Marketing Rebellion is Here w/Mark Schaefer

The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been [...]

2802, 2019

EP 303: Moz’s Domain Authority 2.0 w/Russ Jones

In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus [...]

1902, 2019

EP 302: Learning from Google’s Quality Rater Guidelines w/Marie Haynes

Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and [...]

1202, 2019

EP 301: What’s Driving the Growth of Marketing Technology? w/Scott Brinker

There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? [...]

502, 2019

EP 300: Conversational Marketing & Episode 300 w/Dave Gerhardt

Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring [...]