EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

EDGE of the Web Logo | The Best SEO Podcast

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.

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Recent Guests:

  • Bill Slawski
  • Mark Traphagen
  • Andrew Optimisey
  • Pedro Dias
  • Garrett Sussman
  • JD Prater
  • Joe Martinez

Upcoming Guests:

  • Darren Shaw
  • Devin Nash
  • Joe Martinez and Michelle Morgan
  • Eli Schwartz
  • Glenn Gabe
Susan Wenograd on EDGE of the Web, the SEO Podcast

Susan Wenograd on EDGE of the Web

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Special thanks to our Sponsors:

EDGE of the Web Sponsor: Site Strategics


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2007, 2021

436 | News from the EDGE | Week of 7.19.2021

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! [00:03:43] Glenn Gabe’s Rapid-fire [...]

1907, 2021

435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

[00:04:59] Garret’s experience in mining subject matter knowledge from clients to flesh out the Buyer’s Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client’s understanding of their consumer’s content needs [...]

1407, 2021

434 | News from the EDGE | Week of 7.12.2021

In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mueller recently shared. [00:04:10] Clubhouse partners with TED to bring [...]

1207, 2021

433 | The Agency/Client Relationship with Garrett Sussman

What is your Client’s Love Language? [00:03:43] 100 podcast episodes in a year!  How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs.  The challenges of the industry [...]

607, 2021

432 | News from the EDGE | Week of 7.5.2021

On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work. [00:05:39] Google’s July Core Update is rolling out, following a flurry [...]

607, 2021

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry.    Understanding [...]

2206, 2021

430 | News from the EDGE | Week of 6.21.2021

While Erin’s away, Mordy Oberstein and Carolyn Lyden take the mic and cover four new developments in the Google ecosystem. We cover Fake News sites, journalist bios, FAQs in snippets and, drum roll, the Core Web Vitals algorithm update! [00:05:44] [...]

2206, 2021

429 | Search Ontology & Language Models with Bill Slawski

Bill Slawski is currently the Director of SEO Research at Go Fish Digital. He has previously worked as a solo consultant. Slawski has been involved in internet marketing and web promotions since 1996. He has written over 1,000 posts on [...]

1506, 2021

428 | News from the EDGE | Week of 6.14.2021

Mordy Oberstein, George Nguyen and Jacob Mann host this week’s episode of News From The Edge. They wrestle the mic away from Erin Sparks to talk about Google’s stance on comparing ranking factors, explain creating Web Stories, and cover how [...]