EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

699 | Cognitive Bias in Marketing w/ Garrett Sussman
Marketing Lead Garrett Sussman explores consumer psychology, SEO strategies, and brand bias in SERPs on EDGE of the Web. Learn to connect better.
698 | News from the EDGE | Week of 7.15.2024
Google AI Overviews take a big hit! Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. Amazon has released their AI shopping assistant, Rufus, to the public.
697 | AI Overview Optimization w/ Garrett Sussman
Garrett Sussman discusses AI Overview optimization, SERP volatility, and SGE frameworks on EDGE of the Web. Tune in for SEO insights!
695 | News from the EDGE | Week of 6.24.2024
Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.
694 | Trusting AI in the SERPs w/ Mark Williams-Cook & Jack Chambers-Ward
Explore SGE and AI in search with Mark Williams-Cook & Jack Chambers-Ward on EDGE of the Web. Optimize for Google's Search Generative Experience.
693 | News from the EDGE | Week of 6.17.2024
Google avoids jury trial with $2.3M check in antitrust case, Reddit revamps comment ads, Google Ads phases out card payments. Tune in to EDGE of the Web for more!
692 | On the EDGE of Candour / an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward
Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.
691 | SEO Testing at Scale with AI w/ Will Critchlow
Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.