EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Google Secrets LEAKED with Michael King

EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

Site Strategics EDGE of the Web sponsor
Inlinks EDGE of the Web Sponsor

Hostinger EDGE of the Web podcast sponsor

LATEST PODCASTS

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301, 2024
  • Episode 651: News from January 1, 2024

651 | News from the EDGE | Week of 1.1.2024

Kick off 2024 with the latest in SEO and marketing news! Explore Facebook's cookieless move and Google's end to cookies. Stay ahead on the EDGE of the Web for a successful year ahead!

2812, 2023
  • Episode 650: News from December 25th, 2023

650 | News from the EDGE | Week of 12.25.2023

It’s the final EDGE of the Web episode for 2023! Uncover listicle chaos, AI drama, Burger King's hangover robots, SEO insights, and Google's ad experiments.

2112, 2023
  • Episode 649: Retail Media Opportunities and Ethics w/Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!

1812, 2023
  • Episode 648: The 3rd Wave of Digital Advertsing w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.

1412, 2023
  • Episode 647: News from December 11th, 2023

647 | News from the EDGE | Week of 12.11.2023

Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.

1012, 2023
  • Episode 646: Your GA4 Health Check with Dana DiTomaso

646 | Your GA4 Health Check w/ Dana DiTomaso

Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.

612, 2023
  • Episode 645: News from December 4th, 2023

645 | News from the EDGE | Week of 12.05.2023

Google pays Canadian publishers after Online News Act; complies with U.S. antitrust lawsuit. OpenAI announces changes, GPT Store in early 2024. Google's November core update surprises. Get SEO insights on The EDGE!

212, 2023
  • Episode 644: Delving Into GA4 w/ Dana DiTomaso

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

Dana DiTomaso returns to The EDGE podcast, exploring agency responsibilities, Big Query setup, and optimizing Google Analytics for powerful insights.

2711, 2023
  • Episode 644: News from November 20th, 2023

643 | News from the EDGE | Week of 11.20.2023

Stay updated with News from the EDGE: OpenAI's leadership shake-up, Google's innovative 'Notes' feature, and improved ad safeguards for children online.

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