EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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RECENT SHOWS
UPCOMING INTERVIEWS
- Brie Anderson
- Simon Cox
- Joy Hawkins
- Michel Fortin
- Michael Lewittes
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LATEST PODCASTS
614 | The AI Road Ahead of Us w/ Dr. Pete Meyers
The road ahead with AI might be a bumpy one. Find out what Dr. Pete Meyers, marketing scientist at Moz, has to say about the future of SEOs amongst the AI revolution.
613 | News from the EDGE | Week of 7.31.2023
Ad revenue on X (Twitter!), SGE testing out citation links, and updated policies for AI content regarding product reviews. Plus- a special bonus of a Mordy Oberstein office virtual background.
612 | Navigating Generative AI w/ Dr. Pete Meyers
What does marketing scientist Dr. Pete Meyers think about Google and Generative AI, or SGE? What should site owners be working on as SGE moves from testing to possible future permeance?
611 | News from the EDGE | Week of 7.24.2023
Twitter has lost it’s wings with a massive rebrand to “X”. Google promotes brand trust on the SERP with updates on the misrepresentation policy. Also, is Apple making moves in the AI space?
610 | Google Generative AI w/ Glenn Gabe
The current state of the SEO industry and Google SGE. Glenn Gabe gives real-life scenarios of mistakes he’s seen throughout the years so you don’t make them yourself!
609 | News from the EDGE | Week of 7.17.2023
Has there been a decline in ChatGPT satisfaction, could AI be getting dumber? What about Search Generative Experience? Does anyone want to experience it anymore?
608 | Tracking the SERP Features w/ Glenn Gabe
Glenn Gabe has over 27 years of experience in SEO, and is a key educator in the field. He shares his insights on how to stay ahead of the curve in SEO.
607 | News from the EDGE | Week of 7.10.2023
Major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, AI just got a little more terrifying.
606 | International Culture, Diversification & SEO w/ Gemma Houghton
What are the strategies and steps needed when expanding an organization into the international SEO realm? Why is it crucial to consider culture and diverse perspectives when translating your website for an international audience?