EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


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EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.




  • Crystal Carter
  • Marie Haynes
  • Paul Andre de Vera
  • Dan Shure
  • Cindy Krum
  • Mark Williams-Cook
  • Cyrus Shepard
  • Kevin Indig
  • Greg Finn

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

EDGE of the Web Sponsor: Page One Power

EDGE of the Web Sponsor: Site Strategics


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2712, 2022

557 | Finding or Creating Your Podcast Niche with Dan Shure

Dan shares some podcasting tips with our listeners as he reflects on one of the most important elements of podcasts.

2112, 2022

556 | News from the EDGE | Week of 12.19.2022

There’s a lot of news this week coming up on the holidays and it’s Google’s fault! Mordy Olberstein and Erin Sparks dig into the big marketing stories of the week.

1912, 2022

555 | Why Do We See Google as a Person?

Marketers, SEOs and people in general personify and anthropomorphize anything that's too big a concept or too great an entity to understand.

1312, 2022

554 | News from the EDGE | Week of 12.12.2022

When a bot writes a podcast intro - and then the hosts talk about AI, ChatGPT, and where the world is headed with automation (along with some google updates!)

712, 2022

553 | Videos for SEO and SEO for Videos – Paul Andre de Vera

Paul Andre de Vera explores both video SEO and YouTube optimization in this high energy episode of Edge of the Web Radio.

612, 2022

552 | News from the EDGE | Week of 12.05.2022

The EDGE team digs into a lot of news this week with stories from Search Engine Land, Search Engine Journal, Search Engine Roundtable and Fox News

512, 2022

551 | Bringing the Energy w/ Paul Andre de Vera from the SEO Video Show

Paul Andre de Vera shares his podcasting journey from his first show to over 100 and delivers actionable advice for beginners to veterans alike.

3011, 2022

550 | News from the EDGE | Week of 11.28.2022

Big question this week: Why do different SEO tools show different traffic to our sites? Also covering ad targeting in twitter, obsolete sounds, and Pinterest rankings!

3011, 2022

549 | Semantic Search Evolution with Marie Haynes

Dr. Marie Haynes discusses the importance of the Google Quality Raters Guidelines, EAT, YLYM, and entities in SEO today.