EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Episode 500 - Epic Fails

EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.

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RECENT SHOWS

  • Bill Hartzer
  • Norm Vogele
  • Bill Hartzer
  • Patrick Stox

UPCOMING INTERVIEWS

  • Barry Adams (7/22 & 28)
  • Tim Schmoyer (8/4 & 11)
  • Dawn Anderson (8/25 & 9/1)
  • Olga Zarzenczna (7/28 & 8/4)

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

Sponsor of EDGE of the Web: AHREFS.com

EDGE of the Web Sponsor: Page One Power

EDGE of the Web Sponsor: Site Strategics

LATEST PODCASTS

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2308, 2022

525 | News from the EDGE | Week of 8.22.2022

Google's Helpful Content update is upon us. Listen in as Erin, Mordy, and Jacob discuss the update and the anticipated fallout of SEOs and content creators everywhere.

2008, 2022

524 | The Evolution of Google Updates w/ Dawn Anderson

What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.

1608, 2022

523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer

What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.

1008, 2022

522 | News from the EDGE | Week of 8.8.2022

Articles from Search Engine Journal, Land and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon!

908, 2022

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

We can’t use our Google SEO mindset for YouTube optimization. It’s not going to work and we learn why it doesn’t on today’s show.

408, 2022

520 | News from the EDGE | Week of 08.01.2022

This week’s news is from Search Engine Land and Search Engine Roundtable. Sizable changes in the Quality Raters Guidelines from Google. Make sure you read up on those!

3007, 2022

519 | What You Didn’t Know in News SEO w/ Barry Adams

What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?

2707, 2022

518 | News from the EDGE | Week of 07.25.2022

Covering articles from Search Engine Journal, Content Marketing Institute, and always some Barry love. Learn about how much money is going to ads on click-bait websites, and look into what makes a "thought leader"

2307, 2022

517 | News Publishing SEO with Barry Adams

What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?