Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw

    EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw

    WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make your website even powerful. But a lot of companies and developers [...]

  • EP 296: “Clarity Wins – Get Heard. Get Referred.” w/Steve Woodruff

    EP 296: “Clarity Wins – Get Heard. Get Referred.” w/Steve Woodruff

    Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses for his clients to break through the noise and distraction [...]

  • EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale

    EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale

    We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed John Mueller of Google about what to expect next year. SEOs need to [...]

  • EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

    EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

    Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick [...]

LATEST PODCASTS

2910, 2018

EP 288: How to Dominate at Local SEO w/Damon Gochneaur

Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Media Group and he is fresh off his appearance at Pubcon where he talked about [...]

1510, 2018

EP 287: Talk Triggers – Creating Customers with Word of Mouth w/Jay Baer

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, [...]

910, 2018

EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre

We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the [...]

210, 2018

EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman

We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she [...]

2409, 2018

EP 284: Bullseye Marketing w/Louis Gudema

Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing spend by using [...]

1809, 2018

EP 283: An Introduction to Facebook Analytics w/JD Prater

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off [...]

409, 2018

EP 282: The Google Medic Update w/Ruth Burr Reedy

Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, is on the show with us today [...]

2808, 2018

EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth [...]

2108, 2018

EP 280: The Neuroscience of Storytelling w/Joe Lazauskas

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why [...]