Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer

    EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer

    YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! Tim Schmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, [...]

  • EP 318: How to build a foolproof social advertising strategy with Traci Reuter

    EP 318: How to build a foolproof social advertising strategy with Traci Reuter

    If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast. Sponsor EDGE [...]

  • EP 317: Employee Social Media Advocacy with Glenn Gaudet

    EP 317: Employee Social Media Advocacy with Glenn Gaudet

    Ever wish ALL your employees were involved in marketing your business? They can be! It’s called employee advocacy. A great employee advocacy program for marketing your business is about way more than employees just sharing some content here and there. Find out what it’s really about when Glenn Gaudet, CEO [...]

  • EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

    EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

    How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, [...]

LATEST PODCASTS

1604, 2019

EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that [...]

1004, 2019

EP 309: How to Use Machine Learning for SEO w/Britney Muller

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a [...]

804, 2019

EP 308: How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the [...]

2603, 2019

EP 307: How to Create Effective Case Studies w/Joel Klettke

Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study [...]

1503, 2019

EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be [...]

1203, 2019

EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very [...]

503, 2019

EP 304: The Marketing Rebellion is Here w/Mark Schaefer

The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been [...]

2802, 2019

EP 303: Moz’s Domain Authority 2.0 w/Russ Jones

In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus [...]

1902, 2019

EP 302: Learning from Google’s Quality Rater Guidelines w/Marie Haynes

Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and [...]