Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

The Edge Of The Web Podcast Series Listen Now
  • EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

    EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes

    Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the [...]

  • EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

    EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson

    From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were [...]

  • EP 304: The Marketing Rebellion is Here w/Mark Schaefer

    EP 304: The Marketing Rebellion is Here w/Mark Schaefer

    The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been going through a marketing rebellion for over 100 years but [...]

  • EP 303: Moz’s Domain Authority 2.0 w/Russ Jones

    EP 303: Moz’s Domain Authority 2.0 w/Russ Jones

    In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus episode to discuss how SEOs should use Domain Authority, how [...]


1501, 2019

EP 297: How to Improve Site Speed on WordPress w/Jon Henshaw

WordPress has become one of the most popular content management systems as it is running over 28% of the web. And to their credit, it is easy to use has lots of great tools you can add that make your [...]

901, 2019

EP 296: “Clarity Wins – Get Heard. Get Referred.” w/Steve Woodruff

Everywhere we look and go we are bombarded with ads and distraction. How do you compete with that when you are marketing your businesses? Steve Woodruff, author of the new book "Clarity Wins", says that the secret weapon he uses [...]

1812, 2018

EP 295: What to Expect from SEO in 2019 w/Ashley Berman Hale

We are just a few weeks from 2019 and 2018 gave us a lot of change in the SEO industry? What can we expect in 2019? Ashley Berman Hale, the Technical SEO Lead at DeepCrawl, recently interviewed John Mueller of [...]

1112, 2018

EP 294: How to Use Conversational Copywriting to Improve Your SEO w/Nick Usborne

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk [...]

412, 2018

EP 293: Prepare Your Marketing Agency for 2019 w/Jeff Allen

The year 2019 is right around the corner and now is the perfect time to make some changes to your agency culture. What steps do you need to take for the next year? Jeff Allen is the president of Hanapin [...]

1511, 2018

EP 292: Mobile-First Indexing and Progressive Web Apps w/Cindy Krum

Google is changing at a rapid pace - the top of the SERP doesn't even feature websites anymore! They have been replaced by knowledge graph and other assets. It seems like Google doesn't want to rank websites anymore, but why [...]

1211, 2018

EP 291: Building Reports with Google Data Studio w/Andrew Garberson

Are you looking to spruce up your marketing reports? Google Data Studio is one of the great marketing reporting tools that marketers seem to overlook. Andrew Garberson, the Vice President of Marketing Services at Bounteous, is a big proponent of [...]

611, 2018

EP 290: Search & Social Advertising Made Better Together w/Mark Irvine

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, [...]

3110, 2018

EP 289: Break the Wheel & Question Best Practices w/Jay Acunzo

The marketing world is filled with advice and ideas from "thought leaders" but just because an "expert" says or writes something, that doesn't mean we should do it. Focusing on best practices from the experts could actually be harming your [...]