Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 326: Quora | Riches from Niches with Joe Martinez

    EP 326: Quora | Riches from Niches with Joe Martinez

    What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, [...]

  • EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal

    If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with your ability to drive traffic to your pages and close [...]

  • EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    EP 324: What is Google E-A-Ting? – Interview with Marie Haynes

    Google is constantly coming out with small and core algorithm updates, forcing digital marketers to continuously work on providing top-notch content that develops expertise, authoritativeness, and trust! So what exactly is Google E-A-Ting? Find out everything you need to know from Marie Haynes, Owner of Marie Haynes Consulting Inc., who [...]

  • EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    EP 323: SEO: From Keywords to Concepts – Interview with Bill Slawski

    Schema continues to grow in search results with featured snippets, knowledge panels, structured snippets and more. Location history will become part of the future for local search. What will do with it? Are you up-to-speed on Categorical Quality Scores in Ranking Search Results? Find out what you need to know [...]

LATEST PODCASTS

2406, 2019

EP 317: Employee Social Media Advocacy with Glenn Gaudet

Ever wish ALL your employees were involved in marketing your business? They can be! It’s called employee advocacy. A great employee advocacy program for marketing your business is about way more than employees just sharing some content here and there. [...]

1806, 2019

EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd

How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So [...]

706, 2019

EP 315: E-A-T with Lily Ray

This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new [...]

506, 2019

EP 314: Automation and Machine Learning with Ginny Marvin

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, [...]

2805, 2019

EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie

Here’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site [...]

105, 2019

EP 312: Do Better Work with Max Yoder

It’s time to get your #DigitalMarketing news this week with special guest Max Yoder, CEO and founder of Lessonly. We’ll be covering stories like 72% of people have used voice search, FB expects largest-ever fine for data breach from FTC, [...]

1904, 2019

EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins

We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known [...]

1604, 2019

EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth

Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that [...]

1004, 2019

EP 309: How to Use Machine Learning for SEO w/Britney Muller

What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a [...]