Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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602, 2018

EP 254: Google Local Questions & Answers w/Aaron Weiche

Last year, Google released a new feature to Google My Business pages called Google Questions and Answers but most business owners have no idea it even exists. Aaron Weiche is the Chief Marketing Officer at GetFiveStars and he has some [...]

3001, 2018

EP 253: How to Build a Brand Community w/Carrie Melissa Jones

One topic we have never covered on the show in the past six years is building a community around your brand. Companies large and small have created communities for their brands, but how do you make your brand successful and [...]

2301, 2018

EP 252: The Future of Search w/Will Critchlow

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search [...]

1601, 2018

EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to [...]

901, 2018

EP 250: How Voice Search Changes Everything w/Duane Forrester

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on [...]

1312, 2017

EP 249: Become a Better Boss With Radical Candor w/Kim Scott

Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. [...]

512, 2017

EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of [...]

1411, 2017

EP 247: Using Humor in Your Marketing w/Tom Fishburne

For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons [...]

711, 2017

EP 246: Tips for Starting a Podcast w/Jay Acunzo

Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo. Jay was a former digital media strategist at Google before joining [...]