EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.




  • Daniel Cheung
  • Martha van Berkel
  • Sarah McDowell
  • Gemma Houghton
  • Dr. Pete Meyers
  • Kyle Roof
  • Andy Drinkwater
  • Sara Taher

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

EDGE of the Web Sponsor: Page One Power

EDGE of the Web Sponsor: Site Strategics


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2004, 2023

587 | What is Marketplace SEO?

Discover the differences between marketplace SEO and e-commerce SEO with guest Brodie Clark on this EDGE of the Web episode. Tune in for expert insights.

1804, 2023

586 | News from the EDGE | Week of 4.17.2023

Stay up-to-date with the latest digital marketing news! Tune in to the EDGE podcast as they discuss Google's Project Magi, GA4's conversion tracking update, and more.

1404, 2023

585 | SERP Snippets Over Time w/ Brodie Clark

Join SEO consultant Brodie Clark & host Erin Sparks as they explore Google's rich snippets, knowledge graph & the impact of AI in the SERP on EDGEtalk!

1304, 2023

584 | News from the EDGE | Week of 4.10.2023

Discover the latest digital marketing news on the EDGE! Will Facebook launch ZuckBot for AI chat? What's Google's Quality Raters' take on Bard?

604, 2023

583 | AI and Paid Media w/ Greg Finn

Join Erin Sparks & Greg Finn as they discuss the AI’s current and future impact on paid advertising on the latest episode of EDGEtalk!

404, 2023

582 | News from the EDGE | Week of 4.03.2023

Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks discuss Google, Bing, Elon Musk and more!

3003, 2023

581 | Google – The Disingenuous Trickster? with Greg Finn

Join Erin Sparks & Greg Finn as they discuss the state of Google's support for paid advertising and the rising cost per lead in the latest episode of EDGEtalk!

2903, 2023

580 | News from the EDGE | Week of 3.27.2023

Join the EDGEnews podcast as Mordy Oberstein and Jacob Mann discuss Bard, TikTok, local search, Bing Chat, and more!

2303, 2023

579 | Offensive vs. Defensive SEO w/ Chris Long

Chris Long & Erin Sparks discuss the differences between an offensive approach to SEO and a defensive approach to SEO on EDGEtalk.