EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

The Edge Of The Web Podcast Series Listen Now

EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

EDGE of the Web Logo | The Best SEO Podcast

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.

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Recent Guests:

  • Bill Slawski
  • Mark Traphagen
  • Andrew Optimisey
  • Pedro Dias
  • Garrett Sussman
  • JD Prater
  • Joe Martinez

Upcoming Guests:

  • Darren Shaw
  • Devin Nash
  • Joe Martinez and Michelle Morgan
  • Eli Schwartz
  • Glenn Gabe
Susan Wenograd on EDGE of the Web, the SEO Podcast

Susan Wenograd on EDGE of the Web

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Special thanks to our Sponsors:

EDGE of the Web Sponsor: Site Strategics


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3008, 2021

446 | News from the EDGE | Week of 8.30.2021

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title [...]

2908, 2021

445 | Continued SEO Education and Personal Value with Kristina Azarenko

We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate your continued education inside of the organization you work [...]

2308, 2021

444 | News from the EDGE | Week of 8.23.2021

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO & Head of [...]

2008, 2021

443 | Dismantling SEO Perfectionism with Kristina Azarenko

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the [...]

1608, 2021

442 | News from the EDGE | Week of 8.16.2021

In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on [...]

1608, 2021

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

  Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks. [00:07:28] Examples that Joe and JD have seen of permanent brand [...]

1108, 2021

440 | News from the EDGE | Week of 8.9.2021

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities [...]

808, 2021

439 | Fractional, Personal Marketing and the Changes in Consumer Privacy with JD Prater and Joe Martinez

We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast, and it’s time we start to unpack what [...]

408, 2021

438 | News from the EDGE | Week of 8.2.2021

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches topics that affect all marketers—not just SEOs. [00:08:05] New version of [...]