Jammin’ Out to Core Updates

TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast!

Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated in the coming weeks but here’s everything we know now.

We’re bringing back the EDGE Newsletter!  Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting!  Your News(letter) from the EDGE awaits here!

News from the EDGE:

AI Blitz:

  • [00:27:03] Google engineer stole AI tech for Chinese firms
  • [00:28:26] Researchers create self-spreading AI malware

AI Tools:

Barry Blast from Search Engine Roundtable:

  • [00:33:09] Google: We Still Try To Avoid Overlapping Algorithmic Updates
  • [00:35:18] Google Maps Hides Views Counts On New Reviews
  • [00:36:25] Does Google Search Know What Is Reliable Information