January 10, 2017
EP 208: Brand Voice and Strategy w/Dana DiTomaso
Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy!
Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry’s best.
Plus, some big changes are happening to the Marketing Technology Blog – so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!
Also, we had a special guest host this week as we were joined in studio by Christy Gormal, COO of Matchbook Creative, to provide her expertise on the topic of branding!
Show Reference Links
Why You Should Ditch Your Elevator Pitch
Google’s Mobile First Index Won’t Measure Page Speed?
In a recent Google Webmasters Hangout, Google’s John Mueller said that the new mobile index wouldn’t take page speed won’t be a factor in the algorithm.
By: Tom Brodbeck
Ford, Toyota Form Telematics Bloc to Stymie Google and Apple
Ford Motor Co. and Toyota Motor Corp. have formed a consortium with four medium-size automakers to speed development of auto-industry standards for in-vehicle apps, a step toward preventing Apple Inc. and Google from controlling how drivers connect smartphones to their cars and trucks.
By: John Lippert
Twitter is latest to add 360-degree live streaming
Twitter announced in a company blog post that 360-degree video live streaming through Periscope is now available on its main platform.
By: Peter Adams