Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy!
Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry’s best.
Plus, some big changes are happening to the Marketing Technology Blog – so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!
Also, we had a special guest host this week as we were joined in studio by Christy Gormal, COO of Matchbook Creative, to provide her expertise on the topic of branding!
Ford, Toyota Form Telematics Bloc to Stymie Google and Apple
Ford Motor Co. and Toyota Motor Corp. have formed a consortium with four medium-size automakers to speed development of auto-industry standards for in-vehicle apps, a step toward preventing Apple Inc. and Google from controlling how drivers connect smartphones to their cars and trucks.