EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe
Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy.
She also works with research partners like Buffer, Wistia, and MadMimi to test some of her crazy ideas.
We really enjoyed our conversation with Joanna and we hope to have her on in the near future (And see her speak at CTA Conference!)
Google will change AMP display to make it easier to find & share publishers’ direct URLs
Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself.
Google studying ways to deal with offensive search suggestions & results
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response.