June 5, 2019

EP 314: Automation and Machine Learning with Ginny Marvin

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.

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Show Reference Links

Twitter: @ginnymarvin

https://www.linkedin.com/in/ginnymarvin

https://marketinglandevents.com/smx/advanced/speakers/

Show News

Twitter Experiments With Showing Users More Ads

Spokesperson: “We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting.”

By: Matt Southern

Roku’s new Activation Insights tool targets viewers who have shifted to streaming

“The tool is designed to compare potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku's platform.”

By: Taylor Peterson

You can now ask Alexa to delete all your voice recordings from the day

“The world is slowly waking up from a full trust in digital companies deep somber and realizing that privacy and security do matter a lot. Amazon is following along that path today by introducing a way for you to quickly delete all your Alexa voice recordings from the day.”

By: Rita El Khoury