Michel Fortin, a highly regarded marketing advisor, fractional CMO, and esteemed senior SEO consultant, currently holds the esteemed position of Director of Search Marketing at SEO PLUS. Leading a talented cross-functional team comprising SEO, PPC, and content experts, Michel operates within an award-winning, full-service marketing agency based in Ottawa, Canada. Their client portfolio encompasses a wide range, from local businesses to multinational enterprises spanning across the United States, Canada, and even extending to Australia.
With a keen eye for growth opportunities, Michel diligently manages and nurtures the SEM, SEO, PPC, and content departments, ensuring the delivery of exceptional results. Furthermore, he orchestrates the implementation of strategic growth initiatives, both internally and externally, propelling the agency forward and driving revenue. Michel’s adept leadership enables him to spearhead innovative strategies and services that captivate clients, enhance agency performance, and contribute to increased revenue and profitability.
In the ever-evolving landscape of SEO, Michel finds great fascination in emerging trends such as E-A-T (Expertise, Authoritativeness, Trustworthiness), semantic search, and above all, the advancements in AI (Artificial Intelligence) including NLP (Natural Language Processing) and MUM (Multitask Unified Model). These cutting-edge technologies are reshaping the SEO landscape, placing greater emphasis on user-centric approaches. Michel recognizes that Google’s refined understanding of user intent renders traditional optimization practices increasingly obsolete, as search engines become more sophisticated at comprehending users’ needs. This evolving landscape ignites Michel’s excitement as he navigates the frontiers of SEO driven by user-driven experiences and advancements in AI technologies.
Michel can be reached on Twitter @michelfortin or via LinkedIn.
680 | Authentic AI w/ Michel FortinInterview / podcastEmbracing a High Touch Approach to SEO
Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T (or should we call it E-E-A-A-T-T) you should be centralizing your focus towards.
Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today’s evolving digital world this week on the EDGE of the Web!
Re-introducing Michel Fortin
How Can You Position Yourself Into a High Touch Mindset?
What Must Brands Do to Stand Out In The Future?
How Can Brands Take a Community Approach to User Experience Optimization?
The History of Google’s Ranking Factors
Michel’s Approach to E-E-A-T
What is AI Unable to Replace?
How Can We Utilize AI in Our Marketing Efforts? [...]
May 7, 2024- 678 | Moore’s Law & the Accelerated Growth of AI w/ Michel FortinInterview / podcastAugmented Virtuality in SEO
This week’s guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore’s Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch role to adapt to the future. Understand the possibilities of augmented virtuality and how it may carve the future of SEO. There’s plenty to oversee as AI continues to advance. Learn how to sculpt this new technology and nurture it into full maturity this week on The EDGE of the Web!
Key Segments:
Introducing Michel Fortin
What’s Michel Been Up To Since His Last Appearance?
How Michel’s Background in Music Ties to SEO
The Application of Moore’s Law to Artificial Intelligence
Where Does the ‘Human Element’ Fit Into an Artificial Intelligence World?
What is Augmented Virtuality?
[...]
May 2, 2024
- 530 | The Two Essential Ingredients of SEO w/Michel FortinInterview / podcastBack to Simple
The second segment of our Michel Fortin interview goes from helpful content straight into the customer’s search intent. Are we meeting them on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking? We may be in a new world of pruning and reworking content, shaking off some old habits and replacing them with a new discipline of careful evaluation.
Check out the first segment of our interview with Michel Fortin, a 30-year vet in the SEO industry and a pivotal player in our quest to understand how we can be helpful.
The Three P’s: Presence, Prominence, and Performance
Where Are You Standing Out?
Are We Along Their Journey?
Google’s Changing Things for a Reason!
Answer Three Key Questions
SEO Boils Down to Two Essential Ingredients
Maslow’s Hierarchy of Needs
Focus on Quality Signals
QRG Married to the Helpful Content Update
Is the Ranking Content Going to Have to Be Rewritten?
Machine Learning is Just Getting Started
[...]
September 10, 2022
- 528 | User-First SEO = Helpful Content w/ Michel FortinInterview / podcastThe Keyword Chase is Dead
It couldn’t be more timely! Michel Fortin, long-time SEO professional, has recently written a fantastic article regarding “user-first” SEO principles, a concept that he has been championing for some time. The article came out just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. This is exactly where Google is telling us where to go with the user and Michel is the coach to help us along the way.
Please read the article at Wix and reach out to our sponsors and thank them for helping us do what we do with the show!
Michel’s User-First SEO Focus Couldn’t Be More Timely!
Google Wants to Take Itself Out of the Picture
The Keyword Chase is Dead, Finally
Presence, Prominence, and Performance
Leaning In: People Search Next
Are You Sure Google Wants to Take Us To YOUR Answer?
Make Sure that the Answer is Available When They Need It, Where They Need It
[...]
September 5, 2022
