Ryan Jones is a seasoned SEO expert and the Marketing Manager at SEOTesting, bringing nearly a decade of experience in digital marketing. His expertise lies in SEO, data-driven decision-making, and innovative marketing strategies, helping businesses enhance their online presence and drive sustainable growth.
Ryan’s passion for SEO began early in his career, where he quickly recognized the importance of testing and data analysis in shaping successful marketing campaigns. This led him to become a strong advocate for rigorous SEO testing, ensuring that every strategy is backed by insightful data. At SEOTesting, he utilizes industry-leading tools like Ahrefs and SEOTesting itself to refine marketing campaigns and boost brand visibility.
Beyond his role at SEOTesting, Ryan is an active contributor to the marketing community, sharing his knowledge as a blogger and conference presenter. He believes that data-driven insights are crucial for modern marketers and emphasizes the power of storytelling in content marketing to create impactful and engaging strategies.
What excites Ryan most about the industry today is the rapid evolution of LLMs and AI-powered tools. He is particularly fascinated by their growing capabilities and the speed at which they are transforming the SEO and marketing landscape.
Connect with Ryan to discuss SEO, data-driven marketing, and the future of AI in digital marketing.
Ryan can be contacted on Twitter @RyanJonesSEO or via LinkedIn.
739 | EDGE Tool Series: Practical Testing w/ SEOTesting.comInterviews / podcastBuilding a SEO Testing Culture in Your Organization
Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast!
We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results.
Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics.
Whether you’re navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways.
Key Segments:
SEO & Business Metrics Tracking
SEO Testing: Understanding Metric Fluctuation
Integrating SEO and Business Metric
Communicating SEO Testing Value
Leveraging SEO Testing for Risk Mitigation
Data Annotation for Campaign Impact
Focus on User Experience Over SEO
Optimizing for AI Impact on SERP
Thanks to Our Sponsors! [...]
Read more...January 17, 2025- 738 | EDGE Tool Series: SEOTesting.com w/ Ryan JonesInterviews / podcastWe continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts.
We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks.
Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance.
Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages.
Don’t miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis
Key Segments:
Introduction to Ryan Jones
How does SEO Testing Differ from Traditional SEO Practices?
SEO Testing Has Evolved
The Scientific Methodology of SEO Testing
Key Elements of a Controlled SEO Experiment
Mitigation External Factors in SEO Testing
How to Determine Appropriate Duration of a Test
Time-based and Split Testing are Key SEO Methods
Inventory of the Site Being Tested: The Fingerprint
Offer for our EDGE Listeners
Thanks to Our Sponsors! [...]
Read more...January 9, 2025
