Anastasia Kotsiubynska is the Head of SEO at SE Ranking, where she leverages her passion for digital marketing, entrepreneurship, and analytics alongside her technical SEO expertise. With over 9 years of experience, Anastasia seamlessly blends content marketing and technical SEO, delivering valuable insights from both areas. Her diverse skill set and deep understanding of SEO strategy have helped her excel in the ever-evolving digital landscape. Beyond her professional pursuits, Anastasia is an avid language learner and a dedicated traveler, having explored much of Europe and eagerly planning future adventures in Asia.
Anastasia can be contacted via LinkedIn.
Recent Shows with Anastasia Kotsiubynska
716 | Insights from SE Ranking’s AI Overview Study w/ Anastasia KotsiubynskaInterview / podcastAugust: AI Overview on 12% of Searches
Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google’s search results and what this means for SEO strategies.
Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the “zero-click” trend.
With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results.
Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO.
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Key Segments:
Introducing Anastasia Kotsiubynska
The SE Ranking AI Overview Studies
AI Overviews Threaten Organic SEO Visibility Significantly
5% Growth of AIO For 100,000 Keywords Is Huge
Reddit And Quora Links Absent In AI Overviews
AI In Legal, Healthcare Risky, Needs Barriers
AI’s Role in Sensitive Inquiries Raises Concerns
Clients Want Metrics On AI Overview’s Traffic Impact
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LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/
Resources:
Mar 04, 2024: Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search
Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google’s AI in Action
Jun 19, 2024: AI Overviews Research: Comparing pre and post-rollout results on 100K keywords
Aug 07, 2024: AI Overviews Research: Analyzing sources in Google’s AI-generated answers
Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs [...]
Read more...September 25, 2024
