Barry Schwartz (born 1980) is a blogger who writes about search engines and search engine marketing. Schwartz is currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan. Previously, Schwartz was a writer for Search Engine Watch. He also moderates online and offline panels at Search Engine Watch, Cre8asite Forums and WebmasterWorld’s PubCon. He has been interviewed by NBC Nightly News and USA Today about Search Marketing, and has been quoted by news organizations reporting on the Internet Marketing space. He is also the organizer of the annual Search Marketing Expo (SMX) in Israel, and is a member of the Internet Marketers – New York. He also currently hosts the Search Pulse podcast on WebmasterRadio.FM.

Barry can be reached on Twitter @rustybrick, or through LinkedIn

Recent Shows with Barry Schwartz

725 | Semrush Acquires Search Engine Land | What’s Next?Interviews / podcastContinued Editorial Integrity and Independence This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable. They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape. The conversation addresses the challenges of maintaining Search Engine Land’s core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising. Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics. Key Segments: The Big News: Semrush Acquisition of SEL The Challenges | Impressions and Insights The Main Goal: Editorial Independence & Integrity What Social Media Said Advertising Concerns in the Future Semrush: Not Just an SEO Tool What about the Events? Benefits of the Integration of Semrush Data The Future of SEO? We Love Barry! (had to do it) SMX Next: Free, Live Event on November 13th and 14th Thanks to Our Sponsors! Follow Our Guests: Marc Sirkin X / Twitter: @msirkin LinkedIn: https://www.linkedin.com/in/marcsirkin/ Danny Goodwin X / Twitter: @MrDannyGoodwin LinkedIn: https://www.linkedin.com/in/dannygoodwin/ Barry Schwartz X / Twitter: @rustybrick LinkedIn: https://www.linkedin.com/in/rustybrick/ YouTube: https://www.youtube.com/@rustybrick Resources: https://searchengineland.com/semrush-acquires-search-engine-land-447555 https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html [...] Read More About This EpisodeNovember 12, 2024
717 | News from the EDGE | Week of 9.23.2024News / podcastBarry-First Content Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning? A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google’s Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. And Mordy crapped on our lawn…..again. We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click on the banner to get into the weekly entry! Barry Blast from Search Engine Roundtable: 55% Are Using Traditional Search Like Google Less Since Gen AI Products Google Search Ranking Volatility Continue With Big Movement Again 9/18 Google Search Ranking Increases During Core Update Wiped Out Post Update News from the EDGE: New Data Shows That X is Losing Users in the US and UK Amazon Ads launches AI-powered video Preparing For The Feedless Future With Google Merchant Center Next Captain Obvious Google Shows How To Use Alt Text For SEO AI Blitz: HubSpot Rolls Out AI-Powered Marketing Tools AI On Innovation: Analysis Of +546,000 AI Overviews AI Tools: Dynamic Node Map from content Thanks to our sponsors! Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeSeptember 27, 2024
591 | News from the EDGE | Week of 5.8.2023News / podcastIt’s Here, the AI Blitz. Resistance is Futile It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: Really Bad Dad Jokes from Mordy Leaked over a Google- “We are losing the AI battle” – LINK Could the 10 blue links be going away? – LINK AI Blitz: Warren Buffet’s Take on AI – LINK OpenAI’s New Text-to-3D Model – LINK Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge – LINK OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data – LINK ChatPDF (SEO Audit data to Summaries) – LINK Ray Kurzweil Rebuts Calls To Pause AI Research – LINK Barry Blast from Search Engine Roundtable: Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions – LINK Barry Blast 2: Google: It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics – LINK We would love it if you’d give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine [...] Read More About This EpisodeMay 9, 2023
493 | News from the EDGE | Week of 4.18.2022News / podcastA Moment with Barry THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions. Check out our Twitter Poll to find out! Lastly, explore with us our first “Barry Moment” here on the show. Google rolling out conversion migration tool for Google Analytics 4 U.S. search ad revenue grew 33% to $78 billion last year Spotify’s acquisition of podcast analytics firms has some in the industry concerned Our Barry Moment Highly cited labels in Google search Trusted Store Badges Google has done over 800,000 tests last year on Google Search Alone This Week’s Poll #StandwithUkraine edgeofthewebradio.com/ukraine <quillbot-extension-port< span=””>al></quillbot-extension-port<> [...] Read More About This EpisodeApril 18, 2022
436 | News from the EDGE | Week of 7.19.2021News / podcastMordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get your schemas ready! Glenn Gabe’s Rapid-fire Insights on Google’s Core Update New Integration from GoDaddy allows Merchants to show Inventory across Google New Search Editorial Content Policies for Job Postings are coming soon [...] Read More About This EpisodeJuly 20, 2021
Interview With Barry Schwartz – Show 170Interviews / podcastWe are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience. But We wanted to go behind the scenes for a moment, and talk to some of the players that put it on. Barry Schwartz is a well-known figure inside of the Search Marketing industry. He was a key figure with SMX 2016, and is a continued key figure in all things search…so it really makes sense to have him on the Edge, right? We have covered him from afar, and now he’s up close and personal…WELCOME BACK TO THE EDGE. [...] Read More About This EpisodeApril 12, 2016