Chris Long, the VP of Marketing at Go Fish Digital, brings over 9 years of experience to the table, tackling unique challenges and advanced search scenarios to empower clients in enhancing organic traffic. With an in-depth understanding of Google’s algorithm and web technology, Chris excels in crafting effective strategies that drive results.
Having provided invaluable search guidance for esteemed clients such as GEICO, Adobe, and The New York Times, Chris’s expertise has earned him recognition as a trusted advisor. He shares his industry insights as a contributor to renowned platforms including Moz, Search Engine Land, and Search Engine Journal. In addition, Chris takes the stage as a speaker at esteemed conferences like SMX East and BrightonSEO, where he emphasizes the importance of constant adaptation and innovation in the ever-evolving SEO landscape. In an era where relying on past “best practices” is no longer viable, Chris Long leads the way, pushing SEO professionals to continuously test, innovate, and stay ahead of the curve.
Chris can be Contacted on Twitter @gofishchris or via LinkedIn
579 | Offensive vs. Defensive SEO w/ Chris LongInterview / podcastThe New Normal: Google Algorithm Changes
What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives.
Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google’s algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal.
Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE!
Reintroducing Chris Long
Offensive SEO vs. Defensive SEO
Trust & SEO Priorities
What is Offensive SEO?
Getting Buy-in from Devs
SEO Experimentation
The New Normal: Google Algorithm Changes
Helpful Content Update
What Bugs/Excites You About Your Industry? [...]
March 23, 2023- 578 | What Does Expertise Look Like in the Eyes of Google?Interview / podcastGoogle is a Kid Thirsty for More Knowledge
Chris Long and Erin Sparks sit down to discuss expertise and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T, and several other SEO categories.
As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google’s algorithm and web technology.
Learn everything you need to know about expertise online on this episode of the EDGE!
Reintroducing Chris Long
Entity Mindset
Google is a Kid Thirsty for More Knowledge
E-E-A-T
Authors Should be Subject Matter Experts
What is an Information Gain Score?
Freshness
Keyword Segmentation
Experience
Your Digital Resume for Google [...]
March 16, 2023
- 576 | Featured Snippets w/ Chris LongInterview / podcastWhat are the Steps to Secure a Featured Snippet?
Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links, the likelihood of earning a featured snippet increases.
Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google’s algorithm and web technology.
Learn everything you need to know about featured snippets on this episode of the EDGE!
Introducing Chris Long
The Gandalf of SEO
Featured Snippets
SERP Features & Tools
SERP Real Estate
Steps to Securing Featured Snippets
“What Is” Queries
Entity SEO & SERP Features
Tables In Featured Snippets
CMS Impacts Scale
Organic Rankings Impact Featured Snippet Likelihood
[...]
March 10, 2023
