Darren Shaw

In 2005, Darren laid the foundation for Whitespark as a web design and development firm. However, driven by his unwavering passion and insatiable curiosity for the intricacies of local search, he made a pivotal decision in 2010 to shift the company’s focus. This transformative shift led Whitespark to become the esteemed entity it is today.

Presently, Whitespark stands as a renowned authority in local search software and services, earning widespread respect and recognition within the industry. Darren’s extensive experience of over 19 years in the online realm has fostered a deep love and understanding of all aspects of local SEO. He spearheads research initiatives such as the influential Local Search Ranking Factors survey and the comprehensive Local Search Ecosystem study.

As a prominent figure in the field, Darren actively contributes to esteemed search marketing publications, sharing his valuable insights and expertise with the wider community. Furthermore, his expertise and captivating speaking style have made him a sought-after speaker at conferences across the globe, where he imparts his knowledge and illuminates the latest developments in local SEO.

Darren’s remarkable journey showcases his unwavering commitment to the ever-evolving world of local search. Join us as we delve into his wealth of knowledge, unravelling the intricacies of local SEO and exploring the cutting-edge advancements that shape this dynamic landscape.

Darren can be contacted on Twitter @DarrenShaw_ or via LinkedIn.