Glenn Gabe is widely respected for his expertise in SEO and digital marketing. As a result of his 20 years of experience, Glenn has developed comprehensive strategies that help businesses achieve positive results online. His understanding of search engine algorithms, user behavior, and industry trends ensures successful outcomes for his clients. Glenn also possesses the technical proficiency to conduct website audits and identify optimization opportunities. As a result, he is a valuable advisor for businesses who want to grow online sustainably.
Glenn can be reached on Twitter @glenngabe or through LinkedIn
Recent Shows with Glenn Gabe
758 | SEL News from the EDGE | Week of 5.5.2025News / podcastThe Holy Trinity of Corruption
This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “news from the news” edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram’s experimental new collaborative Storylines feature, and an in-depth study comparing AI search engines like ChatGPT, Perplexity, Bing, and Google. The conversation shifts to major legal blows hitting Google’s ad tech monopoly, new research revealing how AI overviews are significantly cutting into click-through rates, and the future of search as generative AI reshapes the landscape. Plus, Danny shares exciting updates about SMX Advanced returning live this June in Boston, marking the first in-person event in five years.
News from the EDGE:
CPC inflation: How fast are Google Ads costs rising?
Instagram Experiments With Collaborative Stories Feature
ChatGPT vs Perplexity vs Google vs Bing: Which AI search engine generates the best answers?
Focus on the News:
Court: Google’s illegal ad tech monopoly harmed the open web
Google hit with $6.6 billion lawsuit over search dominance
DOJ unveils plan to end Google’s illegal search monopoly
Google Search boss: AI Overviews boost click quality
New data: Google AI Overviews are hurting click-through rates
How generative information retrieval is reshaping search
Thanks to our sponsors!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeMay 5, 2025- 757 | User Behavior from Heatmaps w/ Celeste GonzalezpodcastFinding the Hot Spots on Your Site
Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity’s suite of tools—including tap, scroll, attention, and area heat maps—and explains how they reveal real user interactions beyond what traditional metrics can offer. From understanding time-on-page to visualizing content engagement, Celeste shows how these tools help SEOs optimize design, layout, and messaging. She highlights the growing need to “earn the scroll,” not just the click, especially as attention spans shrink and SERPs shift.
Celeste also addresses common missteps, like overreacting to limited data or drawing conclusions in isolation. She encourages combining heat map data with tools like GA4 and leaning into collaboration with UX and marketing teams. With empathy and clear visual insights, SEOs can better advocate for redesigns, justify strategic shifts, and ensure content supports the entire user journey. This episode offers a practical, data-driven case for elevating UX within modern SEO workflows.
Key Segments:
Understanding Heat Maps
SEO Testing and Heatmap Insights
User Interaction Analysis Tools
Copilot Streamlines Data Analysis
Balancing User Data & Client Concerns
SEO ROI Amid Changing SERPs
Thanks to Our Sponsors! [...]
Read More About This EpisodeApril 24, 2025
- 756 | AI/SEO News from the EDGE | Week of 4.21.2025News / podcastA Big Bag of Salt
Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews and business edits, but don’t expect them to help you get your real reviews back.
Big legal moves are underway: The NYT lawsuit against OpenAI and Microsoft will proceed, and Chegg is suing Google for killing traffic via AI Overviews. Sara Taher joins the show to unpack the long-term consequences of AI scraping and shrinking search real estate.
We also dive into new AI traffic data showing LLMs are sending visits, barely, and why Google suddenly loves YouTube again. If you’re not aligning schema, content, and branding now, you’ll be shouting into the algorithm void.
News from the EDGE:
Advertisers pull back from TikTok, boost Meta amid ban uncertainty
Google credits Gemini for better detection of fake business reviews and maps spam
AI / SEO News with Sara Taher:
NYT case against OpenAI and Microsoft can advance
Chegg sues Google for hurting traffic with AI as it considers strategic alternatives
AIO prevalence has now surpassed 20%.
63% of Websites Receive AI Traffic
YouTube citations in Google AI Overviews surge 25%
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @SaraTaherSEO
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeApril 21, 2025
- 755 | Google, DMA & Zero-ClickpodcastSEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google’s role as a utility and its evolving platforms. Focusing on the European search experience, the discussion also revolves around AI’s role in modifying search results, and local service ads’ impact on user behavior. The talk also touches on how changes in Google’s algorithm and business model are propelling a significant decline in traditional website traffic.
The guests from Near Media provide expert insights on how businesses can adapt by enhancing the visibility of their services via structured content that appeals directly to these AI-driven formats.
Greg, Mike, and David share their perspectives on AI’s potential to redefine consumer interactions with search platforms and marketing methods, while also highlighting the importance of direct customer relationships and authentic experiences.
Key Segments:
EU Tech Regulation and Google’s Search Impact
Local SEO and Zero-Click Evolution
Impact of Google Local Service Ads
Hotel Ads: Monetization Strategy Insights
Google Tests Enhanced AI Search Feature
Enhancing Local Conversion Strategies
Understanding User Intent in AI
AI’s Concierge Era: Worth the Shift?
Tailoring Business Model to Audience
Thanks to Our Sponsors!
Resources
https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/
https://www.nearmedia.co/dma/google-dma-compliance-2025-03/
https://www.nearmedia.co/dma/eu-home-services-search-behavior/
https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/
https://www.nearmedia.co/eu-home-services-search-behavior/ [...]
Read More About This EpisodeApril 17, 2025
- 754 | Local News from the EDGE w/ Darren Shaw | 4.11.25News / podcastIn Local News!
Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back!
In general digital marketing news, Google’s been dishing out settlements, and Amazon’s itching for TikTok. There’s a Google’s $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting.
Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google’s mysterious local service ads anomaly didn’t go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it?
Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely.
If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.
All Things Local in this episode of Local News from the EDGE with Darren Shaw!
News from the EDGE:
Google settles $100 Million advertising dispute
Amazon makes surprise bid for TikTok ahead of U.S. ban deadline
In Local News with Darren Shaw:
Restaurant Local Results get a facelift
Getting a negative review will boost your rankings
Google is working on restoring Local Service Ads advertiser console
Google Local Service Ads Tests Removing Green Screened Checkmark
Google Local Questions & Answers Feature Gone?
Google Local Knowledge Panel With Promotion Clipable Coupons
Your Local SEO Workout
Freshness Distance Calculator
Thanks to our sponsors!
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeApril 11, 2025
- 753 | SEO Week 2025: Shaping the Future of Search with AI and Digital StrategiespodcastThis is going to be big.
SEO Week 2025 is happening at the end of this month!.
Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics.
Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO.
Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn’t just a conference—it’s a seismic shift poised to redefine SEO.
Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be!
Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don’t miss the chance to join us and the leading minds in search at this one-of-a-kind event!
We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history!
Key Segments:
Introducing SEO Week: April 28 – May 1
Mike King and Garrett Sussman of iPullRank
What is Different about this Conference?
Themes of the Conference
Speaker Insight: Will Critchlow, Ecommerce SEO
SEO Week: Cindy Krum
SEO Week: Tom Critchlow
Speaker Insight: Lily Ray, History of Google
EDGE of the Web Ticket Giveaway! $1200 Value
SEO Week: Wil Reynolds
SEO Week: Nick Eubanks
Speaker Insight: JR Oakes, LLMs and AI
SEO Week: Crystal Carter
SEO Week: Aleyda Solis
Speaker Insight: Jori Ford, Crawler Logs for SEO
SEO Week: Ross Simmonds
SEO Week: Devin Bramhall
Mike King: Relevance Engineering
The SEO Gestalt – Learn about it in New York
Some of the Line Up of Speakers
Thanks to Our Sponsors!
Resources:
SEO Week
EDGE of the Web LinkedIn page (for the giveaway!) [...]
Read More About This EpisodeApril 3, 2025
- 752 | DMA and Google’s Self-Preference: What Local Businesses Need to KnowpodcastGoogle vs. EU: The Battle for Search Fairness
The EDGE untangles the EU’s Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google’s strategic maneuvers in Europe are reshaping the SERP landscape and challenging the status quo in local search.
With a strong research effort of the last two years, our guests dissect Google’s attempts to comply with the DMA, such as the introduction of the Places Sites Tab, Carousel and the decoupling of the Local Pack from Google Maps. Despite these efforts, user behavior tells a different story—one where Google’s new features are largely ignored. It seems the Local Pack is still the go-to destination for users, regardless of these new additions.
Meanwhile, the episode exposes an intriguing juxtaposition in the hotels vertical, where booking.com emerges as a formidable player through ad dominance, highlighting a complex dance between market giants. This scenario sparks a discussion on whether Google’s self-preferencing tendencies are truly being curtailed or simply rebranded.
Join us as we explore how Google’s “play nice” strategies may just be a façade amidst ongoing DOJ antitrust pressure. Could this pave a path for diversified regional strategies and fresh opportunities in the digital marketing sphere?
Brand is the play, folks.
We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview!
Key Segments:
SEO News from the EDGE Highlig
Introducing NearMedia: Mike Bluementhal, Greg Sterling, and David Mihm
What is the Digital Marketing Act?
Article 65 of the DMA Applies to the Regulation of Search
What has Google Done to Comply with the DMA?
Google Rewriting History with Multiple Local Packs
Was This Done to Address American Antitrust Concerns?
Will the Election Change the Antitrust Enforcement?
The DMA is not Prescriptive, But Setting Operational Parameters
Major Research Since 2023 on User Behavior
Google has a Self-Interest to Show You the Last Click
What was the Most Surprising Findings? Guess….
In Summary: A Bad Faith Argument on Google’s Part
Thanks to Our Sponsors!
Resources
https://www.nearmedia.co/dma/google-preliminary-non-compliance-6-5/
https://www.nearmedia.co/dma/google-dma-compliance-2025-03/
https://www.nearmedia.co/dma/eu-home-services-search-behavior/
https://www.nearmedia.co/googles-2nd-local-pack-in-the-eu/
https://www.nearmedia.co/eu-home-services-search-behavior/ [...]
Read More About This EpisodeApril 2, 2025
- 751 | SEO News from the EDGE | Week of 3.24.2025News / podcastCreepy AI Advancements!
Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google’s bold AI ventures and search ranking revelations.
Google’s recent news about Gemini’s real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you’ve got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews?
We’re not mincing words—John Mueller’s insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right.
Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web!
Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
What’s going on with Cindy Krum, SEO Specialist
News from the EDGE:
Google Unleashes Gemini’s Real-Time AI Video
Perplexity Eyes TikTok
DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best?
SEO News from the EDGE:
Google: If Searchers Don’t Use Your Page In Search, It May Be Removed
Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content
Microsoft Bing: SEOs Should Focus on Conversions & Click Value
Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?
Google: Not all sites will fully recover with future core algorithm updates
Google Tests AI Search Options Beyond AI Mode
Thanks to our sponsors!
Follow Cindy:
X: @Suzzicks
Resources:
Mobile Moxie
Cindy’s Duda Presentation on SEO and Content Strategy [...]
Read More About This EpisodeMarch 27, 2025
- 750 | Unleashing the Power of Personal Experience in SEOInterviews / podcastSEO Redefined
Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena.
We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google’s shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach.
Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise.
Brand is the play, folks.
We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview!
Brand Building for AI Defense
“Images as Essential Content”
Challenging SEO Quality Rater Role
Evaluating Experience for Google Rankings
People-Focused Content
Personalization: Your Company’s Unique Edge
Evolving Strategies for Affiliate SEO
Launching New SEO Marketing Directory: Zippy List
Thanks to Our Sponsors!
Resources:
Zippy SEO Company List [...]
Read More About This EpisodeMarch 24, 2025
- 749 | Exploring Brand and SEO Relationships w/ Cyrus ShepardpodcastSEO Paradigm Shift
Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today’s digital landscape.
Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google’s reliance on brand as a filter to discovering which digital strategies can enhance your site’s authority without solely focusing on keywords, we’ve got the latest insights.
Care to rethink your link strategy? Discover how anchor texts can shape your brand’s perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting.
Don’t miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.
We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview!
Measuring Brand Impact in SEO
Essential Brand Marketing Basics
Off-Site Brand Engagement Strategies
Evolving SEO: Personal Experience Matters
Future-Proof Your Content Strategy
Mirror, Image, and SEO Authority
Thanks to Our Sponsors! [...]
Read More About This EpisodeMarch 8, 2025
- 748 | Paid Ad News from the EDGE | Week of 3.3.2025News / podcastAre you kidding me, Google? Headline to Sitelinks?
Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it’s always a good time when he is around!
What do you think about Google’s ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year?
And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That’s confusing for us, but it will also be confusing for consumers. What gives, Google?
Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google’s latest move to serve triple ads on a single SERP and introducing the bewildering Mystery Shopping Rating. As Greg unleashes his fiery insights, they tackle the challenges of Google’s evolving auction dynamics and the perplexities of manipulating ad placements and bids for high-value prospects.
Not to mention our newest discovery, the Grinning Indomitable Greg Finn Yeti! We’ve seen it in the wild, and he’s pissed!
A must-listen-to podcast for the avid Paid Ad advertiser – today on the EDGE!
Key Segments:
The Grinning Indomitable Greg Finn Yeti!
News from the EDGE:
Reddit for SMBs
Google now sees more than 5 trillion searches per year
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Paid News:
Google is Making Headlines (AKA sitelinks) Once Again with Some New Developments.
Google Ads run different auctions for each ad location
Google Ads Triple Serving Ads On Same Search Results Page
Google Ads Mystery Shopping Rating – What?
Google Ads High Value New Customer Mode Live For Some
Thanks to our sponsors! [...]
Read More About This EpisodeMarch 5, 2025
- 747 | Ethics & Privacy Concerns with AI WritingInterviews / podcastEveryone’s lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information exchange and the potential risks looming over our data.
Explore how hedge funds are making daring AI moves, with new platforms demanding personal information in return for supposedly superior features. The question lingers: Are we too quick to exchange privacy for convenience?
Michael shares insights on discerning fact from fiction in AI-generated content and offers advice for content creators striving to stand out in a saturated market. His expert analysis offers a roadmap to uphold authenticity and authority in a sea of homogenized content.
Alongside, the EDGE team muses about the consumer’s role in safeguarding personal data against the intrusive AI gaze. Emphasizing the mantra “verify, then trust,” they urge listeners to sharpen critical thinking in the flood of AI-generated content.
AI Ethics and Privacy Concerns
Simplified User Agreements Needed
Use Privacy Mode Online
AI Literacy and Consumer Responsibility
Trusting AI: Balancing Use and Skepticism
Improving AI Grounding and Differentiation
Balancing AI Efficiency and Authenticity
AI as a Brand Building Tool
Thanks to Our Sponsors! [...]
Read More About This EpisodeFebruary 27, 2025
- 746 | Social News from the EDGE | Week of 2.17.2025News / podcastLost and Found
Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Social Media right now.
Google Business profiles took a hit but are on the mend, while LinkedIn’s newest analytics features help professionals find their path to visibility. On this jaunt down the digital lane, Erin Sparks and Duncan Alney unravel the enigma of social media updates and the shenanigans behind Google’s latest moves.
Did Facebook really decide our live videos were just taking up space? And what about TikTok’s stealthy climb back up the app store mountain? We uncover the backstory of these head-scratching occurrences and pinpoint what it means for brands caught in the evolving digital landscape.
Plus, a dash of Pinterest’s audacious predictions for 2025, because who wouldn’t want a sardine tattoo or chainmail chic in their sartorial repertoire? Duncan lends his expert eye to elucidate these potential trends with Erin’s ever-enthusiastic endorsement of authenticity and innovation.
Key Segments:
Introducing Duncan Alney of Firebelly
News from the EDGE:
OpenAI may pay Reddit $70M for licensing deal
Facebook Now Deletes Live Videos After 30 Days
GBP Reviews Outage Is Over
Bug: Google Business Profiles Management Pages Currently Broken
Joy Hawkins X Post: Google is Demoting Search Rank if in Local Pack
Social News:
Social: LinkedIn Adds ‘Where You Appeared’ to Show Users Where Their Profile Is Showing Up Across the Platform
Social: Supercharge your campaign performance with new Advantage+ AI features
Social: TikTok Rises to the Top of the App Download Charts in January
Social: Meta is Launching a Video Editing App
Social: Pinterest Predicts: 20 bold trends for 2025
Thanks to our sponsors! [...]
Read More About This EpisodeFebruary 21, 2025
- 745 | AI and Journalism w/ Michael LewittesInterviews / podcastBusy ≠ Productive
Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism.
Michael brings his quarter-century of media experience to the table, sharing his journey from a seasoned journalist to spearheading cutting-edge SEO tools like Ranktify. Discover how transparency, fact-checking, and expertise are more critical than ever in the era of AI-generated content and rampant misinformation.
Explore the vital role of journalistic integrity in an age of deepfakes and echo chambers. With tales of newsroom dynamics and content homogenization, the conversation takes an intriguing turn toward how AI, if unchecked, could drastically alter the content landscape.
Key Segments:
Early 2000s Fact-Checking Pioneer
Emphasizing Transparency in Journalism
Newsroom Lessons and Exclusive Stories
Deepfake Verification and Digital Responsibility
Journalism Integrity vs. AI Challenge
Overreliance on Generative Text Models
Legal Updates Require Human Expertise
AI’s Imperfect Progress and Journalism Integrity
Client-Driven Adaptation
Thanks to Our Sponsors! [...]
Read More About This EpisodeFebruary 14, 2025
- 744 | AI / SEO News from the EDGE | Week of 2.3.2025News / podcastAI / SEO News w/ Sara Taher
Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China’s deep-sea AI shake-ups to Meta monetizing threads and Google’s evolving search Quality Raters Guidelines, this week promises a feast of intriguing insights and digital dilemmas.
We unpack the repercussions of Deepseek—a Chinese AI marvel shaking Silicon Valley with its low-cost, high-performance delivery, and what that means for the global tech landscape. OpenAI’s new operator agent takes automation to a new level, independently performing tasks on the web as Google’s latest SERP experiments blur the lines between genuine and generated content.
Amid water-guzzling AI models and potential copyright conundrums, we question the future of internet search and ponder the implications of AI-altered reality. Can SEO maintain its footing in an AI-dominated world?
Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
News from the EDGE:
Meta Launches Ads on Threads
Google Updates Search Quality Rater Guidelines: What To Know
AI / SEO News:
What Is China’s DeepSeek and Why Is It Freaking Out the AI World?
OpenAI’s new Operator AI Agent
Google Testing AI-Generated What People Are Saying
Google Can Show Sites With Manual Actions In AI Overview
‘Thirsty’ ChatGP
AI Means the End of Internet Search as We’ve Known It
Thanks to our sponsors!
Follow Sara Taher:
X: @SaraTaherSEO [...]
Read More About This EpisodeFebruary 7, 2025
- 743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix’s Paula MejiaInterviews / podcastBusy ≠ Productive
Busy doesn’t always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value.
Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends.
Paula shares her perspective: “You as a marketer want to be in front of your customer as often as possible… but if we do that, we are burning our marketing team and using budget inefficiently.” Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution.
Key Segments
Strategic Marketing Amid Digital Noise
Balancing Creativity and Business Needs
Align Goals with Measurable Metrics
“Improving Communication in Project Processes”
AI’s Impact on Content Creation
AI Integration in Marketing Teams
Optimizing Tech Stack in Marketing
Beyond Last-Touch Attribution
Building Inbound Brand Awareness
Thanks to Our Sponsors! [...]
Read More About This EpisodeJanuary 31, 2025
- 742 | SEO News from the EDGE | Week of 1.20.2025News / podcastSEO News w/ Cindy Krum
Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krumfrom Mobile Moxie joins us for her new regular spot in SEO News from the EDGE! We dissect the latest in SEO news from key stories and insight over the last few weeks, punctuated by a sharp decline in HubSpot’s SEO traffic.
We explore how LLMs like ChatGPT and Google Gemini are rewriting the rules of search and reshaping zero-click results. Also, Cindy spills her insights on the massive 73% SEO traffic dip at HubSpot, scrutinizing the potential thin content and lack of topical authority as probable culprits.
Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
News from the EDGE:
Is Your Brand Prepared for what LLMs are doing to Search?
What is happening to HubSpot with their SEO traffic??
SEO News w/ Cindy Krum:
Yahoo Search Testing AI Chat Feature
Google’s Page Annotation Opt-Out Form
Google Drops Breadcrumbs From Mobile Search Result Snippets
Google AI Overviews Now In Circle To Search
Google Ads PMax Category Report Displaying “Private Search Term”
Google Breakup Likely Off The Table Under Trump
Thanks to our sponsors!
Follow Cindy:
X: @Suzzicks
Resources:
Mobile Moxie
Cindy’s Duda Presentation on SEO and Content Strategy
Phase II of Google’s Mobile-First Indexing is just Chrome [...]
Read More About This EpisodeJanuary 30, 2025
- 741 | Enterprise Marketing Growth w/ Paula Mejia of WIX StudioInterviews / podcastBalancing Short-term Wins with Long-term Strategy
We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform’s expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals.
Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives.
Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels.
Key Segments:
Paula Mejaya: WIX Studio Growth Leader
Transitioning from B2C to B2B Markets
Strategic Alignment in Marketing
Balancing Short-Term Metrics with Long-Term Growth
Enterprise Migration Challenges & Long-Term Strategy/li>
Optimizing MQL Pipeline Tactics
Wix’s E-commerce Pivot During COVID
Cross Departmental Marketing Context Needs
Thanks to Our Sponsors! [...]
Read More About This EpisodeJanuary 24, 2025
- 740 | News from the EDGE | Week of 1.13.2025News / podcastIn Local News w/ Darren Shaw
This week, we’ve got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google’s search market share has hit its lowest since 2015!
We have a special segment “In Local News” with friend of the show and Local SEO specialist, Darren Shaw, founder and president of WhiteSpark. He’ll be sharing his insights on local search ranking factors, mapping exploits, and the evolving landscape of Google’s local and LSA ads. Whether you manage a digital marketing agency or optimize your own business’s online presence, this episode is loaded with invaluable tips and updates to help you navigate your digital marketing journey in 2025.
So, buckle up and let’s get to the EDGE—of the Web!
Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
News from the EDGE:
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Automattic Turns Against WordPress Community Itsel
Google’s search market share drops below 90% for the first time since 2015
In Local News w/ Darren Shaw:
Google Map Pin Attack Exploit Fixed
Near Media – Google is replacing the UGC Google Q&A with “Ask Maps.”
Mike Blumenthal – Details” on the “Review Badge of Shame”
Mike Blumenthal – LSA ads are becoming ever more visible
Anthony Higman – Google Is Getting Rid Of Crediting Back Leads, Message Leads, Booking And Call Recording For The Tax Specialist Vertical
Antoine Cameron – new AI tool under the Products section in Google Business Profiles
January 2025 Google Local Ranking Update (Unconfirmed Bug)
Thanks to our sponsors!
Follow Darren:
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Read More About This EpisodeJanuary 17, 2025
- 739 | EDGE Tool Series: Practical Testing w/ SEOTesting.comInterviews / podcastBuilding a SEO Testing Culture in Your Organization
Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast!
We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results.
Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics.
Whether you’re navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways.
Key Segments:
SEO & Business Metrics Tracking
SEO Testing: Understanding Metric Fluctuation
Integrating SEO and Business Metric
Communicating SEO Testing Value
Leveraging SEO Testing for Risk Mitigation
Data Annotation for Campaign Impact
Focus on User Experience Over SEO
Optimizing for AI Impact on SERP
Thanks to Our Sponsors! [...]
Read More About This EpisodeJanuary 17, 2025
- 738 | EDGE Tool Series: SEOTesting.com w/ Ryan JonesInterviews / podcastWe continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts.
We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks.
Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance.
Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages.
Don’t miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis
Key Segments:
Introduction to Ryan Jones
How does SEO Testing Differ from Traditional SEO Practices?
SEO Testing Has Evolved
The Scientific Methodology of SEO Testing
Key Elements of a Controlled SEO Experiment
Mitigation External Factors in SEO Testing
How to Determine Appropriate Duration of a Test
Time-based and Split Testing are Key SEO Methods
Inventory of the Site Being Tested: The Fingerprint
Offer for our EDGE Listeners
Thanks to Our Sponsors! [...]
Read More About This EpisodeJanuary 9, 2025
- 737 | EDGE Tool Series: Digging into AlsoAsked.com and Google BugsInterviews / podcastGoogle Bug Discovered that Reveals Ranking Consensus Factors
Mark Williams-Cook continues on the EDGE with the last show of 2024 – discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that – they saw a slew of “properties that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites.” Yup – that’s
bigger than the DOJ Google leaks earlier this year, folks! At the end of the day, it’s a consensus score. Are we in alignment?
Learn about AlsoAsked.com, the software that Mark has been building for the last few years. We’re huge fans of what this tool can be used for:
Mark dissects the importance of understanding SERP dynamics beyond just the “10 blue links.” He emphasizes the need to delve deeper into “People Also Ask” panels to gain insights into user intent and search behavior.
AlsoAsked.com not only offers a visual map of intent but also supports both synchronous and asynchronous API requests. This functionality allows programmatic querying of PAA data, essential for responding to real-time changes in user queries and optimizing content planning effectively.
A huge tool – and a huge insight into Google’s consensus data analysis of a site. Great lessons learned from this last show of 2024. Dig in!
Introduction to Mark Williams-Cook
Mark Reported a Google Exploit – a Big One
Metrics Called “Site Quality” from Google
It’s About Consensus Factors
AlsoAsked.com: Understanding the Most Important Feature on the SERP
The Intent Research Tool
Screenshare of the Tool: Check out our YouTube video
A Slice in Time isn’t Enough
Using it with Screaming Frog & ChatGPT – an SEO Superpower
A Recent Challenge from John Mueller & Mark’s Response
It’s Not About Repeating Answers, It’s About NEW Answers
Thanks to Our Sponsors! [...]
Read More About This EpisodeDecember 31, 2024
- 736 | News from the EDGE | Week of 12.16.2024News / podcastAs the WordPress Turns!
Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
Stories! “As the WordPress Turns” (you gotta check out the YouTube on this one). The Mullenweg Meltdown continues. Musk wants to bring a challenge to GMail, DM style. A huge exploit documented by friend of the show, Mark Williams-Cook. Please check out our second episode of our interview with Mark, as we dive into this insight into additional ranking signals from Google.
Some AI news, AI-powered reporting at Google Ads as well as Gemini 2.0 coming to Search.
A fleet of articles from Barry – always check out Search Engine Roundtable to catch up with his daily postings.
Thanks again to our wonderful audience! We wish you a very, Merry Christmas and a Happy New Year! We’ll see you on the flip side!
Best,
EDGE of the Web Team
News from the EDGE:
Elon Musk Is Gearing Up to Challenge Gmail with His Own Email Service
(As the WordPress Turns) Mullenweg Outraged as WP Engine is Allowed to Regain Access
Exploit Unveils Google’s Content Ranking Secrets
AI News:
Google Ads Tests AI-Powered Reporting Tool
Google Gemini 2.0 coming to Search and AI Overviews
AI Tools:
Google Whisk
Barry Blast from Search Engine Roundtable:
Google Business Profile Emails Asking To Add Social Profiles
Google To Have More Core Updates, More Often
Google December 2024 Core Update Landed & It’s Big
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
BluSky: https://bsky.app/profile/erinsparks.com
X: @TheMann00
X: @EDGEWebRadio [...]
Read More About This EpisodeDecember 20, 2024
- 735 | EDGE Tool Series: AlsoAsked w/ Mark Williams-CookInterviews / podcastSEO and the SERPs: Chaos
Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let’s be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.
Mark reveals how Google’s financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt’s fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!
Emphasizing the need for expert-level content that’s as genuine as grandma’s advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like ‘Also Asked’ to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!
Key Segments:
Mark’s View on the Year in SEO and the SERPs: Chaos
Tracking and AI Pose Content Strategy Challenges
The Exodus of SEO’s in the Industry
SEO Varies; Focus on Business Goals, Not Metric
SEO Isn’t the Tip of the Spear, It’s the Sharpener
Mark’s First Takes on SearchGPT
Could Google Search Turn into the Validation Agent in the Realm of AI?
Thanks to Our Sponsors!
Follow Our Guest
Bluesky: https://bsky.app/profile/markwilliamscook.com
LinkedIn: https://www.linkedin.com/in/markseo/
YouTube: https://www.youtube.com/@candouragency [...]
Read More About This EpisodeDecember 18, 2024
- 734 | News from the EDGE | Week of 12.9.2024News / podcastEcosystem!
We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week!
We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating “walled gardens” of data, stirring legal and ethical concerns about who truly owns consumer information.
We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI’s Sora AI video project is finally released…..it only took a year.
A spicy side note: HubSpot’s acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the “soup du jour” nature of tech companies diving headfirst into AI without addressing underlying privacy concerns.
Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web!
News from the EDGE:
FAQs Are Now On The Site Reputation Abuse Policy For Webmasters
Big Changes Are Coming to Search In 2025, According to Google’s CEO
US Government Now Being Sued for Claims of Overreach
AI News:
HubSpot to acquire conversational intelligence platform Frame AI
What 7 SEO Experts Think About AI Overviews And Where Search Is Going
OpenAI releases Sora to the Public
Barry Blast from Search Engine Roundtable:
Google Search Ranking Volatility Continues Post Core Update
Google Has 40 Signals For Canonicalization
Google Search Console Legacy Tools & Reports Has Been Removed
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
BluSky: https://bsky.app/profile/optimisey.com
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeDecember 12, 2024
- 733 | EDGE Tool Series: Tracking Authenticity w/ Jon GillhamInterviews / podcastKeeping the Human in the Loop
In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strategy. Jon stresses the importance of companies establishing explicit policies regarding the use of AI in their content strategies. Without clear guidelines, companies risk uncontrolled AI usage, which can compromise the authenticity and trustworthiness of their content. He also discusses the role of AI in boosting efficiency in content creation while maintaining a balance with human input to ensure quality and reliability.
Jon shares how AI tools not only aid in content creation but also enhance credibility and authority by providing credible sources and references. He outlines how Originality AI, with its suite of features including AI detection, plagiarism checking, and real-time monitoring in Google Docs, helps ensure content authenticity. He envisions a future where niche experts gain prominence over broad SEO tactics, and he advocates for ethical AI use, especially in educational settings.
Introduction to Jon Gillham
Should There Big Regulations on AI
The Importance of Clear AI Policies in Content Strategie
Guidance for Brands: Disclosure First
Risky to Not Have a Human in the Loo
Utilizing a Personal Training Model as a Co-Author
How Difficult Is It Going to Be for Google to Sift Through AI
Adding Value Beyond Text: New Trends in Content Marketing
Future of Authenticity in Content
Tips to Content Creators from Jon Gillham
Thanks to our sponsors! [...]
Read More About This EpisodeDecember 11, 2024
- 732 | EDGE Tool Series: Originality.AI – AI Content DetectionInterviews / podcastChallenges of Detecting AI Content
We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content.
We’ll explore Originality AI’s impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry’s shift towards AI integration in content creation. Jon will shed light on the rising skepticism among consumers regarding online content, the struggle to manage false positives, and the evolving role of AI in business practices.
Additionally, we’ll discuss the challenges and advancements in AI content detection, the potential plateauing of Large Language Models, and the importance of ethical considerations in AI content generation. Plus, hear about new features like plagiarism and fact-checking aids, readability checkers, and more.
Tune in as we unpack the future of AI in content marketing and digital innovation with Jon Gillham on EDGE of the Web!
Key Segments:
Introduction of Jon Gillham
The Balance Between Human And Ai-Generated Content.
Explanation Of Originality.Ai And Its High Accuracy In AI Content Detection.
Handling False Positives In AI Detection And The Role Of Metadata.
Features Of Originality.AI: Plagiarism Checking, Readability Analysis, And Fact-Checking Tools.
Challenges of Detecting AI Content as Models Become More Sophisticated.
Ethical Considerations and Regulatory Concerns In AI Content Usage.
Thanks to Our Sponsors! [...]
Read More About This EpisodeDecember 6, 2024
- 731 | News from the EDGE | Week of 12.2.2024News / podcastCIt’s Going To Be OK!
Kevin Indig jumped into the host seat for Erin while he was away!
Kevin and Jacob discuss the DOJ’s continued push for Google’s break-up of products, specifically Google Chrome. They dissect Google’s new Search Console features and their broader implications for data control and AI dominance. They also critique Google’s latest moves, from real-time site notifications that miss the mark to the continued saga of Mullenweg’s crusade against WPEngine with an update to his WPEngine Tracker site.
Don’t miss out on Jacob’s witty commentary and Kevin’s sharp insights as we navigate the whirling winds of tech regulation, Google’s evolving strategies, and the future of digital search.
News from the EDGE:
Mullenweg is updating the WP Engine Tracker website again…
Recommendations are now live in Google Search Console
The DOJ’s Plan to Bring Down Google’s Monopoly
AI Blitz:
ChatGPT Search Fails Attribution Test, Misquotes News Sources
Barry Blast from Search Engine Roundtable:
Google Sitelinks Search Box Now Really Gone
Google On Giving Prior Notice To Search Penalties
21 Years Covering The Search Industry
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @Kevin_Indig
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeDecember 6, 2024
- 730 | News from the EDGE | Week of 11.25.2024News / podcastOri’s Truth: Don’t Cheat!
Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space.
Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe.
All this plus some great takes from Ori as he returns to the show on the news side.
News from the EDGE:
Google Introduces WhatsApp ‘Conversation Started’ Conversion Tracking
Shifting Industry Trends Highlighted in Google Search CTR Data
Google’s now giving some insights into website performance
Captain Obvious:
Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads
AI News:
OpenAI Hires Former Chrome Engineer, Eyes Browser Battle
AI Tools:
Turn your blogs into stunning, shareable infographics, powered by AI
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @OriZilbershtein
X: @TheMann00
X: @EDGEWebRadio [...]
Read More About This EpisodeNovember 28, 2024
- 729 | EDGE Tool Series: SEOGets w/ Matthew MellingerInterviews / podcastSuperpower your Google Search Console
We have started a new series on EDGE of the Web. We’re focusing on marketing tools that we love! Hopefully, you’ll love them just as much as we do.
First up: SEOGets.com
Mathew Mellinger, Co-Founder of SEO Gets, joins the show to talk about his journey into software development from local SEO, and the needs he saw in the industry. SEOGets is a Google Seach Console alternative for SEO professionals and agencies managing multiple sites.
Imagine linking several GSC accounts effortlessly, exporting unlimited data, and getting heat maps of content performance—all without the usual GSC limitations. Rapid updates, active listening to customers, and customizable features just add more icing on the cake. Let’s not forget the tool’s public roadmap, multi-site graphs, and powerful filtering options that go beyond what even Google offers.
Be sure to take a look at this tool! We love it here at the agency.
Key Segments:
The new Tool Series on the EDGE
Scrappy duo improving SEO tools for users.
Optimizing tools enhance site performance, engaging teams
Connect multiple accounts, invite unlimited team members.
Sharing raw data risks client confusion, misunderstandings.
Four SEO reports: Heat map, keyword, CTR, distance.
User feedback is a contual inbound building asset.
Laser-focused SEO tool for performance and insights.
Thanks to Our Sponsors!
Follow Our Guest
Twitter: https://x.com/MattMelli
LinkedIn: https://www.linkedin.com/in/matthew-mellinger-471437169/
Youtube: https://www.youtube.com/@seogets-com
Resources:
https://seogets.com/ [...]
Read More About This EpisodeNovember 27, 2024
