Greg, a valued partner at Cypress North, a distinguished performance digital marketing and development firm located in Buffalo, NY, brings a wealth of expertise to the table. As a certified Google AdWords partner, Greg possesses a deep understanding of the intricacies of effective advertising strategies.
In addition to his role at Cypress North, Greg is a respected correspondent at SearchEngineLand.com, where he shares his insights and industry knowledge with a wide audience. Furthermore, he actively contributes to the success of the Search Marketing Expo (SMX) by serving on the programming team, collaborating to curate valuable content focused on Digital Advertising.
Notably, Greg co-hosts the popular Marketing O’Clock podcast, solidifying his presence as a thought leader in the digital marketing space. With nearly 20 years of experience under his belt, he has witnessed the transformative evolution of the industry. What truly ignites Greg’s enthusiasm is the remarkable level of collaboration and knowledge sharing amongst professionals today. He revels in the eagerness of individuals to come together, support one another, and collectively push the boundaries of digital marketing to new heights.
Recent Shows with Greg Finn
635 | Questionable Practices Associated With Google Ads w/ Greg FinnInterview / podcastIs It Time To Leave The Google Ad Space?
This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best interest of your clients as a whole. There are huge changes unveiled for Google and the future of the internet. This week, we determine if the time has come for digital marketers to leave Google Ads right here on The EDGE of The Web!
Key Segments:
Introducing Greg Finn
Google’s Antitrust Lawsuit
How Can You Convey Google’s Shady Ad Practices to Your Clients
Google’s Randomized Generated Second Price Ad Auctions (RGSP)
Is It Time To Leave Google Ads?
How To Safeguard Your Clients Against These Google Ads Strategies? [...]
October 19, 2023- 583 | AI and Paid Media w/ Greg FinnInterview / podcastThe Discipline of Podcasting
What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What’s it take to build a successful podcast?
Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O’clock podcast, as they answer these questions and many more on this episode of the EDGE podcast!
Reintroducing Greg Finn
Marketing O’Clock
Discord Community
The Discipline of Recording a Podcast
Lessons from the First Year of Podcasting
AI Content and It’s Use in Paid Advertising
Data Studio to Looker
2023 Digital Marketing and AI Predictions
What Excites/Bugs You About Your Industry?
Would love it if you’d give us a rating on ratethispodcast.com/edge! [...]
April 6, 2023
- 581 | Google – The Disingenuous Trickster? with Greg FinnInterview / podcastGoogle’s Ad Support Sucks!
Why does Google’s support for paid advertising stink so bad and what’s causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.
Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He’s also a certified Google AdWords partner and a frequent contributor to Search Engine Land.
Learn all things AdWords with Greg Finn on EDGE!
Introducing Greg Finn
Reflecting Back On Search Advertising in 2009
Privacy Changes: What’s to Come?
Advertising Habits Post 2020
Cost Per Lead is Rising
Google Local Service Ads
Disingenuous Trickster
Partner Badges
Lack of Support from Google Ads
What Can Be Done? [...]
March 30, 2023
- 561 | News from the EDGE | Week of 1.9.2023News / podcastRing Dings or Ding Dongs?
We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs – seriously?
Erin, Mordy, and Greg Finn of Marketing O’Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup – Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we’re seeing?
And yes, we do conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin).
Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience!
News from the EDGE:
Changing the Recommendations AFTER You Have Opted In? Really – Come on, Google Ads!
Ring Dings vs. Ding Dongs
Take the SE Ranking Checklist Challenge!
Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Local Search Is Showing More And More Spam And Fake Reviews, And Google Can’t Keep Up
Top (3) GA4 features to help you find that lost data from UA
Barry Blast from Search Engine Roundtable:
Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete – Link
Dentists Now Can Use Google Local Service Ads – Link
Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs!
Report: Microsoft Bing To Add OpenAI’s ChatGPT Feature – Link
#StandwithUkraine edgeofthewebradio.com/ukraine
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January 11, 2023
- 514 | News from the EDGE | Week of 07.11.2022News / podcastMordy the Party Crasher!
Greg Finn of the Marketing o’Clock podcast comes on to step in for Mordy while he’s at #MozCon! Oh wait – Mordy crashed the party! We thought we had a break from him!
Join us as we dive into articles from Search Engine Land and Search Engine Roundtable. We’re trying something new out – a BarryBlast! Rapidfire Barry Schwartz articles are really the only way to keep up with the guy!
New Pinterest Features Geared Towards Shopping
Google Willing to Split the Company (back to itself) to Avoid DOJ Lawsuit
New Content or Content Recycle…that is the Question
BarryBlast1: Huge Drop In Google People Also Ask
BarryBlast2: Google Ad Editor Version 2.1 With Overview Page Design
BarryBlast3: Google removes language in help doc calling hidden Search Console query data ‘very rare’
#PPCCHAT & #SEOCHAT
#StandwithUkraine edgeofthewebradio.com/ukraine
[...]
July 11, 2022
- EP 358: Google’s Ups and Downs with Greg FinnpodcastOur featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges of working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!
Key topics discussed during the show:
Google Partner Program
Certifications
Shift in requirements
Issues inside of Google Ad matching
Podcasting with Search Engine Journal [...]
June 8, 2020
- Digital Marketing News Roundup with Greg FinnNewsEvery episode of the EDGE includes a bonus news roundup segment because we know how important it is for you (and us, for that matter) to stay up-to-date on the latest digital marketing headlines. The latest features host Erin Sparks and Creative Studio Producer Jacob Mann along with special guest Greg Finn, Partner and Digital Marketer at Cypress North. Here’s the bonus news roundup from episode 358 of the award-winning EDGE of the Web podcast:
00:00:47
Google Explains Which Pages Should be Removed
From Roger Montti on Search Engine Journal we learn that Google Explains Which Pages Should be Removed. Google’s John Mueller on how to identify pages to block. Then he explains why some low traffic pages are okay. In a Google Webmaster Hangout, Google’s John Mueller answered which low traffic pages to noindex and which ones to not worry about.
Erin Sparks: Why “noindex” anything and are low-traffice pages really harmful? It’s generally understood that Google does look at things both on a per-page basis and on an overall understanding of a whole site as well as to make sure it’s working well. But just because a page is getting little traffic doesn’t necessarily mean it’s a low-quality page.
Greg Finn: When you look at what Mueller says it’s not really a clear answer because it’s an impossible question to answer with broad strokes. But I do like how he says that even a page that gets little traffic could be providing value to a small number of users, so noindexing based on traffic alone would be the wrong approach.
Erin Sparks: And part of the value a low-traffic pages brings is how it relates to other pages on a site. Maybe a low-traffic page explains something really well that’s mentioned in passing on another page. It’s linked up and part of the site’s network of knowledge, so it might be playing an important role even though it doesn’t get a ton of traffic.
00:06:08
Will publishers drop AMP when it’s no longer a requirement for Top Stories?
According to George Nguyen on Search Engine Land, Will publishers drop AMP when it’s no longer a requirement for Top Stories? With the recent announcement that Google plans to lift the AMP requirement beginning in 2021, publishers are reevaluating whether their resources are better spent optimizing their mobile experiences to be eligible to appear in the Top Stories section without AMP, or if it’s just easier to continue maintaining AMP versions of their pages.
Erin Sparks: Loosening this particular restriction might be related to the COVID-19 pandemic in terms of letting businesses get a bit more visibility without having to jump through as many hoops as they usually do. AMP means accelerated mobile pages because Google is always concerned about speed. But what impact is loosening the restriction going to have on AMP?
Greg Finn: I strongly dislike AMP because the user experience you can deliver simply isn’t 100% there in terms of what you can get from your mobile site. The AMP version of your mobile website just isn’t as good or detailed. It’s had plenty of problems and glitches along the way, and maybe it serves a good function in areas where cell signals are poor, but I just don’t like being constrained by Google’s filter when I what I want is total control over the user’s mobile experience of my site. So I’m happy about this. And opening up Top Stories to more publishers is always a good thing.
Erin Sparks: Playing in the Google sandbox is a necessity, but it seems to always come with an increasing erosion of maintaining control over your own content. And they say AMP doesn’t affect SEO, though there are people who disagree with that claim.
Greg Finn: From the people I’ve talked to at large content publishers, they seem to see very little upside to continuing putting effort into AMP, so the impact of this move on AMP itself is a question that will eventually reveal itself.
00:12:16
LinkedIn Adds Engagement Remarketing for Video and Lead Ads
On Search Engine Journal, Susan Wenograd reports on LinkedIn Adds Engagement Remarketing for Video and Lead Ads. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views.
Greg Finn: This is a really strong and good move on LinkedIn’s part. This allows for retargeting marketing for those who have engaged with specific content inside of LinkedIn. This is also a good move to make in light of the upcoming “third-party cookie” problem Google has announced. So this will let you target people based on actions they’ve taken on the site itself. And even better is that you’ll be able to segment this targeting based on WHEN they engaged, such as past 30 days, 60 days, 90 days etc. all the way up to 365 days ago. This is important because obviously you’d be willing to pay a higher price for more recent engagements.
Erin Sparks: LinkedIn has always been a bit behind in rolling out these kinds of features relative to other social media sites, so it’s good to see them making it happen.
Connect with Greg Finn and Cypress North
Twitter: @gregfinn (https://twitter.com/gregfinn)
LinkedIn: https://www.linkedin.com/in/gregfinn
Podcast: Marketing O’Clock (https://marketingoclock.com)
Website: https://cypressnorth.com
CN Twitter: @Cypress North (https://twitter.com/cypressnorth)
CN YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw
The EDGE Newsletter Gives You the Latest Developments
Wouldn’t it be nice to have the latest EDGE insights delivered directly to your inbox? You can! Just go to EDGEofthewebradio.com and you’ll see the subscribe box at the very top of the page. It’s free-of-charge, and we will never use your email for anything except sending you the newsletter. You can also sign up by texting the word “EDGETalk” to 22828, but not while you’re driving! Enjoy these digital nuggets of gold from the EDGE – your source for digital marketing news. [...]
June 8, 2020
