JR Oakes is a distinguished strategist and digital marketing expert, serving as the Vice President of Strategy at LOCOMOTIVE Agency. With an impressive track record in the industry, JR has emerged as a key figure in shaping effective digital marketing strategies for businesses of all sizes.
As the VP of Strategy at LOCOMOTIVE Agency, JR plays a pivotal role in guiding clients towards success by formulating data-driven and innovative marketing plans. His keen understanding of consumer behavior, coupled with his expertise in search engine optimization (SEO) and other digital marketing channels, has propelled LOCOMOTIVE Agency and its clients to new heights.
With a passion for staying ahead of the curve, JR remains at the forefront of industry trends and emerging technologies. His insightful contributions to industry publications and his engaging presentations at conferences have solidified his reputation as an influential thought leader.
JR’s exceptional ability to translate complex data into actionable insights has earned him the respect and admiration of clients and colleagues alike. His strategic thinking, combined with a strong focus on measurable results, has helped numerous businesses achieve sustainable growth and outperform their competition.
Recent Shows with JR Oakes
741 | Enterprise Marketing Growth w/ Paula Mejia of WIX StudioInterview / podcastBalancing Short-term Wins with Long-term Strategy
We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform’s expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals.
Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives.
Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels.
Key Segments:
Paula Mejaya: WIX Studio Growth Leader
Transitioning from B2C to B2B Markets
Strategic Alignment in Marketing
Balancing Short-Term Metrics with Long-Term Growth
Enterprise Migration Challenges & Long-Term Strategy/li>
Optimizing MQL Pipeline Tactics
Wix’s E-commerce Pivot During COVID
Cross Departmental Marketing Context Needs
Thanks to Our Sponsors! [...]
Read More About This EpisodeJanuary 24, 2025- 740 | News from the EDGE | Week of 1.13.2025News / podcastIn Local News w/ Darren Shaw
This week, we’ve got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google’s search market share has hit its lowest since 2015!
We have a special segment “In Local News” with friend of the show and Local SEO specialist, Darren Shaw, founder and president of WhiteSpark. He’ll be sharing his insights on local search ranking factors, mapping exploits, and the evolving landscape of Google’s local and LSA ads. Whether you manage a digital marketing agency or optimize your own business’s online presence, this episode is loaded with invaluable tips and updates to help you navigate your digital marketing journey in 2025.
So, buckle up and let’s get to the EDGE—of the Web!
Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
News from the EDGE:
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Automattic Turns Against WordPress Community Itsel
Google’s search market share drops below 90% for the first time since 2015
In Local News w/ Darren Shaw:
Google Map Pin Attack Exploit Fixed
Near Media – Google is replacing the UGC Google Q&A with “Ask Maps.”
Mike Blumenthal – Details” on the “Review Badge of Shame”
Mike Blumenthal – LSA ads are becoming ever more visible
Anthony Higman – Google Is Getting Rid Of Crediting Back Leads, Message Leads, Booking And Call Recording For The Tax Specialist Vertical
Antoine Cameron – new AI tool under the Products section in Google Business Profiles
January 2025 Google Local Ranking Update (Unconfirmed Bug)
Thanks to our sponsors!
Follow Darren:
BluSky: (https://bsky.app/profile/whitespark.ca) [...]
Read More About This EpisodeJanuary 17, 2025
- 739 | EDGE Tool Series: Practical Testing w/ SEOTesting.comInterview / podcastBuilding a SEO Testing Culture in Your Organization
Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com. Dig into this thing, it’s a blast!
We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results.
Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics.
Whether you’re navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways.
Key Segments:
SEO & Business Metrics Tracking
SEO Testing: Understanding Metric Fluctuation
Integrating SEO and Business Metric
Communicating SEO Testing Value
Leveraging SEO Testing for Risk Mitigation
Data Annotation for Campaign Impact
Focus on User Experience Over SEO
Optimizing for AI Impact on SERP
Thanks to Our Sponsors! [...]
Read More About This EpisodeJanuary 17, 2025
- 738 | EDGE Tool Series: SEOTesting.com w/ Ryan JonesInterview / podcastWe continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts.
We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks.
Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance.
Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages.
Don’t miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis
Key Segments:
Introduction to Ryan Jones
How does SEO Testing Differ from Traditional SEO Practices?
SEO Testing Has Evolved
The Scientific Methodology of SEO Testing
Key Elements of a Controlled SEO Experiment
Mitigation External Factors in SEO Testing
How to Determine Appropriate Duration of a Test
Time-based and Split Testing are Key SEO Methods
Inventory of the Site Being Tested: The Fingerprint
Offer for our EDGE Listeners
Thanks to Our Sponsors! [...]
Read More About This EpisodeJanuary 9, 2025
- 737 | EDGE Tool Series: Digging into AlsoAsked.com and Google BugsInterview / podcastGoogle Bug Discovered that Reveals Ranking Consensus Factors
Mark Williams-Cook continues on the EDGE with the last show of 2024 – discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that – they saw a slew of “properties that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites.” Yup – that’s
bigger than the DOJ Google leaks earlier this year, folks! At the end of the day, it’s a consensus score. Are we in alignment?
Learn about AlsoAsked.com, the software that Mark has been building for the last few years. We’re huge fans of what this tool can be used for:
Mark dissects the importance of understanding SERP dynamics beyond just the “10 blue links.” He emphasizes the need to delve deeper into “People Also Ask” panels to gain insights into user intent and search behavior.
AlsoAsked.com not only offers a visual map of intent but also supports both synchronous and asynchronous API requests. This functionality allows programmatic querying of PAA data, essential for responding to real-time changes in user queries and optimizing content planning effectively.
A huge tool – and a huge insight into Google’s consensus data analysis of a site. Great lessons learned from this last show of 2024. Dig in!
Introduction to Mark Williams-Cook
Mark Reported a Google Exploit – a Big One
Metrics Called “Site Quality” from Google
It’s About Consensus Factors
AlsoAsked.com: Understanding the Most Important Feature on the SERP
The Intent Research Tool
Screenshare of the Tool: Check out our YouTube video
A Slice in Time isn’t Enough
Using it with Screaming Frog & ChatGPT – an SEO Superpower
A Recent Challenge from John Mueller & Mark’s Response
It’s Not About Repeating Answers, It’s About NEW Answers
Thanks to Our Sponsors! [...]
Read More About This EpisodeDecember 31, 2024
- 736 | News from the EDGE | Week of 12.16.2024News / podcastAs the WordPress Turns!
Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at https://ratethispodcast.com/EDGE
Stories! “As the WordPress Turns” (you gotta check out the YouTube on this one). The Mullenweg Meltdown continues. Musk wants to bring a challenge to GMail, DM style. A huge exploit documented by friend of the show, Mark Williams-Cook. Please check out our second episode of our interview with Mark, as we dive into this insight into additional ranking signals from Google.
Some AI news, AI-powered reporting at Google Ads as well as Gemini 2.0 coming to Search.
A fleet of articles from Barry – always check out Search Engine Roundtable to catch up with his daily postings.
Thanks again to our wonderful audience! We wish you a very, Merry Christmas and a Happy New Year! We’ll see you on the flip side!
Best,
EDGE of the Web Team
News from the EDGE:
Elon Musk Is Gearing Up to Challenge Gmail with His Own Email Service
(As the WordPress Turns) Mullenweg Outraged as WP Engine is Allowed to Regain Access
Exploit Unveils Google’s Content Ranking Secrets
AI News:
Google Ads Tests AI-Powered Reporting Tool
Google Gemini 2.0 coming to Search and AI Overviews
AI Tools:
Google Whisk
Barry Blast from Search Engine Roundtable:
Google Business Profile Emails Asking To Add Social Profiles
Google To Have More Core Updates, More Often
Google December 2024 Core Update Landed & It’s Big
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
BluSky: https://bsky.app/profile/erinsparks.com
X: @TheMann00
X: @EDGEWebRadio [...]
Read More About This EpisodeDecember 20, 2024
- 735 | EDGE Tool Series: AlsoAsked w/ Mark Williams-CookInterview / podcastSEO and the SERPs: Chaos
Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let’s be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.
Mark reveals how Google’s financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt’s fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!
Emphasizing the need for expert-level content that’s as genuine as grandma’s advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like ‘Also Asked’ to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!
Key Segments:
Mark’s View on the Year in SEO and the SERPs: Chaos
Tracking and AI Pose Content Strategy Challenges
The Exodus of SEO’s in the Industry
SEO Varies; Focus on Business Goals, Not Metric
SEO Isn’t the Tip of the Spear, It’s the Sharpener
Mark’s First Takes on SearchGPT
Could Google Search Turn into the Validation Agent in the Realm of AI?
Thanks to Our Sponsors!
Follow Our Guest
Bluesky: https://bsky.app/profile/markwilliamscook.com
LinkedIn: https://www.linkedin.com/in/markseo/
YouTube: https://www.youtube.com/@candouragency [...]
Read More About This EpisodeDecember 18, 2024
- 734 | News from the EDGE | Week of 12.9.2024News / podcastEcosystem!
We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week!
We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating “walled gardens” of data, stirring legal and ethical concerns about who truly owns consumer information.
We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI’s Sora AI video project is finally released…..it only took a year.
A spicy side note: HubSpot’s acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the “soup du jour” nature of tech companies diving headfirst into AI without addressing underlying privacy concerns.
Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web!
News from the EDGE:
FAQs Are Now On The Site Reputation Abuse Policy For Webmasters
Big Changes Are Coming to Search In 2025, According to Google’s CEO
US Government Now Being Sued for Claims of Overreach
AI News:
HubSpot to acquire conversational intelligence platform Frame AI
What 7 SEO Experts Think About AI Overviews And Where Search Is Going
OpenAI releases Sora to the Public
Barry Blast from Search Engine Roundtable:
Google Search Ranking Volatility Continues Post Core Update
Google Has 40 Signals For Canonicalization
Google Search Console Legacy Tools & Reports Has Been Removed
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
BluSky: https://bsky.app/profile/optimisey.com
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeDecember 12, 2024
- 733 | EDGE Tool Series: Tracking Authenticity w/ Jon GillhamInterview / podcastKeeping the Human in the Loop
In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strategy. Jon stresses the importance of companies establishing explicit policies regarding the use of AI in their content strategies. Without clear guidelines, companies risk uncontrolled AI usage, which can compromise the authenticity and trustworthiness of their content. He also discusses the role of AI in boosting efficiency in content creation while maintaining a balance with human input to ensure quality and reliability.
Jon shares how AI tools not only aid in content creation but also enhance credibility and authority by providing credible sources and references. He outlines how Originality AI, with its suite of features including AI detection, plagiarism checking, and real-time monitoring in Google Docs, helps ensure content authenticity. He envisions a future where niche experts gain prominence over broad SEO tactics, and he advocates for ethical AI use, especially in educational settings.
Introduction to Jon Gillham
Should There Big Regulations on AI
The Importance of Clear AI Policies in Content Strategie
Guidance for Brands: Disclosure First
Risky to Not Have a Human in the Loo
Utilizing a Personal Training Model as a Co-Author
How Difficult Is It Going to Be for Google to Sift Through AI
Adding Value Beyond Text: New Trends in Content Marketing
Future of Authenticity in Content
Tips to Content Creators from Jon Gillham
Thanks to our sponsors! [...]
Read More About This EpisodeDecember 11, 2024
- 732 | EDGE Tool Series: Originality.AI – AI Content DetectionInterview / podcastChallenges of Detecting AI Content
We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content.
We’ll explore Originality AI’s impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry’s shift towards AI integration in content creation. Jon will shed light on the rising skepticism among consumers regarding online content, the struggle to manage false positives, and the evolving role of AI in business practices.
Additionally, we’ll discuss the challenges and advancements in AI content detection, the potential plateauing of Large Language Models, and the importance of ethical considerations in AI content generation. Plus, hear about new features like plagiarism and fact-checking aids, readability checkers, and more.
Tune in as we unpack the future of AI in content marketing and digital innovation with Jon Gillham on EDGE of the Web!
Key Segments:
Introduction of Jon Gillham
The Balance Between Human And Ai-Generated Content.
Explanation Of Originality.Ai And Its High Accuracy In AI Content Detection.
Handling False Positives In AI Detection And The Role Of Metadata.
Features Of Originality.AI: Plagiarism Checking, Readability Analysis, And Fact-Checking Tools.
Challenges of Detecting AI Content as Models Become More Sophisticated.
Ethical Considerations and Regulatory Concerns In AI Content Usage.
Thanks to Our Sponsors! [...]
Read More About This EpisodeDecember 6, 2024
- 731 | News from the EDGE | Week of 12.2.2024News / podcastCIt’s Going To Be OK!
Kevin Indig jumped into the host seat for Erin while he was away!
Kevin and Jacob discuss the DOJ’s continued push for Google’s break-up of products, specifically Google Chrome. They dissect Google’s new Search Console features and their broader implications for data control and AI dominance. They also critique Google’s latest moves, from real-time site notifications that miss the mark to the continued saga of Mullenweg’s crusade against WPEngine with an update to his WPEngine Tracker site.
Don’t miss out on Jacob’s witty commentary and Kevin’s sharp insights as we navigate the whirling winds of tech regulation, Google’s evolving strategies, and the future of digital search.
News from the EDGE:
Mullenweg is updating the WP Engine Tracker website again…
Recommendations are now live in Google Search Console
The DOJ’s Plan to Bring Down Google’s Monopoly
AI Blitz:
ChatGPT Search Fails Attribution Test, Misquotes News Sources
Barry Blast from Search Engine Roundtable:
Google Sitelinks Search Box Now Really Gone
Google On Giving Prior Notice To Search Penalties
21 Years Covering The Search Industry
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @Kevin_Indig
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeDecember 6, 2024
- 730 | News from the EDGE | Week of 11.25.2024News / podcastOri’s Truth: Don’t Cheat!
Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space.
Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe.
All this plus some great takes from Ori as he returns to the show on the news side.
News from the EDGE:
Google Introduces WhatsApp ‘Conversation Started’ Conversion Tracking
Shifting Industry Trends Highlighted in Google Search CTR Data
Google’s now giving some insights into website performance
Captain Obvious:
Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads
AI News:
OpenAI Hires Former Chrome Engineer, Eyes Browser Battle
AI Tools:
Turn your blogs into stunning, shareable infographics, powered by AI
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @OriZilbershtein
X: @TheMann00
X: @EDGEWebRadio [...]
Read More About This EpisodeNovember 28, 2024
- 729 | EDGE Tool Series: SEOGets w/ Matthew MellingerInterview / podcastSuperpower your Google Search Console
We have started a new series on EDGE of the Web. We’re focusing on marketing tools that we love! Hopefully, you’ll love them just as much as we do.
First up: SEOGets.com
Mathew Mellinger, Co-Founder of SEO Gets, joins the show to talk about his journey into software development from local SEO, and the needs he saw in the industry. SEOGets is a Google Seach Console alternative for SEO professionals and agencies managing multiple sites.
Imagine linking several GSC accounts effortlessly, exporting unlimited data, and getting heat maps of content performance—all without the usual GSC limitations. Rapid updates, active listening to customers, and customizable features just add more icing on the cake. Let’s not forget the tool’s public roadmap, multi-site graphs, and powerful filtering options that go beyond what even Google offers.
Be sure to take a look at this tool! We love it here at the agency.
Key Segments:
The new Tool Series on the EDGE
Scrappy duo improving SEO tools for users.
Optimizing tools enhance site performance, engaging teams
Connect multiple accounts, invite unlimited team members.
Sharing raw data risks client confusion, misunderstandings.
Four SEO reports: Heat map, keyword, CTR, distance.
User feedback is a contual inbound building asset.
Laser-focused SEO tool for performance and insights.
Thanks to Our Sponsors!
Follow Our Guest
Twitter: https://x.com/MattMelli
LinkedIn: https://www.linkedin.com/in/matthew-mellinger-471437169/
Youtube: https://www.youtube.com/@seogets-com
Resources:
https://seogets.com/ [...]
Read More About This EpisodeNovember 27, 2024
- 728 | News from the EDGE | Week of 11.18.2024News / podcastThe Real Housewives of Web Software
What is Google’s latest shake-up? The Page Experience Report’s exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world.
The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.
Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google’s claim of reducing power consumption by 90%. Don’t miss our banter over volatile localization signals and ranking shifts during Google’s November Core Update!
News from the EDGE:
Google Search Console Drops Page Experience Report
Ads Now Being Seen on Google AI Overviews
WP Engine Intensifies Legal Dispute With Automattic
DOJ is Pushing for a Sell-Off of Google’s Chrome Browser
Barry Blast from Search Engine Roundtable:
Google Also Cautions On Using Google People Also Ask For Content Ideas
Google November 2024 Core Update Movement – Slow But For Some Massive
Bonus Coverage:
Freaky AI News: Human, Please die.
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @LidiaInfanteM
X: @TheMann00
X: @EDGEWebRadio [...]
Read More About This EpisodeNovember 22, 2024
- 727 | AI Prompt Engineering Tactics w/ Britney MullerInterview / podcastQuotes, Opinions, Better Prompts
We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering
Brittany sheds light on the SEO industry’s common missteps, emphasizing that AI language models aren’t search engines and thrive on randomness. She’s even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes.
Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks.
Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool!
Safe Tech Fosters Creativity Without Fear Of Mistakes
Operators Must Understand Platforms, Improve Prompts, Evolve Creatively
ChatGPT: Task-Based, Efficient, Reliant On Input Quality
Mindfulness, Learning Foundations Over Shortcuts With Systems
Automation Creates Opportunities, ChatGPT Assists Coding Understanding
Smaller, Focused Models Outperform Generalized Models
Improve Content with Quotes, Opinions, Better Prompts
Thanks to our sponsors!
Follow Our Guest
X: https://x.com/britneymuller
LinkedIn: https://www.linkedin.com/in/britneymuller/
Instagram: https://www.instagram.com/britneymuller/ [...]
Read More About This EpisodeNovember 20, 2024
- 726 | News from the EDGE | Week of 11.11.2024News / podcastProofread Your Packaging, Mattel!
Literally, if you have to check your legalese, check the site you have on the package, Mattel!
Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now – watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business?
AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable.
Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen!
News from the EDGE:
Automattic Confronts Irony with New Protest Site: WPEngineTracker.com
Google Launches November 2024 Core Algorithm Update
How a Google Breakup Could Impact the PPC Industry
Captain Obvious
Proofread Your Packaging, Mattel!
AI News:
Latest Google AIO Updates May Impact SEO
AI Tools:
Get Visuals From Your Text: napkin.ai
Barry Blast from Search Engine Roundtable:
Google Ads Allows US Elections Ads Again Starting Nov 11
HARO / Connectively Platform Closing Down December 9
Google AI Overviews Testing Anchor Text-Based Hyperlinks
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @TheMann00
X: @EDGEWebRadio [...]
Read More About This EpisodeNovember 15, 2024
- 725 | Semrush Acquires Search Engine Land | What’s Next?Interview / podcastContinued Editorial Integrity and Independence
This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:
Marc Sirkin, CEO of Third Door Media,
Danny Goodwin, Editorial Director, Search Engine Land & SMX
Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.
They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape.
The conversation addresses the challenges of maintaining Search Engine Land’s core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising.
Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.
Key Segments:
The Big News: Semrush Acquisition of SEL
The Challenges | Impressions and Insights
The Main Goal: Editorial Independence & Integrity
What Social Media Said
Advertising Concerns in the Future
Semrush: Not Just an SEO Tool
What about the Events?
Benefits of the Integration of Semrush Data
The Future of SEO?
We Love Barry! (had to do it)
SMX Next: Free, Live Event on November 13th and 14th
Thanks to Our Sponsors!
Follow Our Guests:
Marc Sirkin
X / Twitter: @msirkin
LinkedIn: https://www.linkedin.com/in/marcsirkin/
Danny Goodwin
X / Twitter: @MrDannyGoodwin
LinkedIn: https://www.linkedin.com/in/dannygoodwin/
Barry Schwartz
X / Twitter: @rustybrick
LinkedIn: https://www.linkedin.com/in/rustybrick/
YouTube: https://www.youtube.com/@rustybrick
Resources:
https://searchengineland.com/semrush-acquires-search-engine-land-447555
https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html [...]
Read More About This EpisodeNovember 12, 2024
- 723 | Concepts, Philosophies, and the Future of AI w/ Britney MullerInterview / podcastBritney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google’s transformative papers, and the ethical dilemmas in AI development.
Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, get an inside scoop on Google’s AI controversies and the practical uses of AI technology in everyday tasks.
Britney underscores the need for human oversight in AI projects to guarantee content quality. She mentions significant academic contributions and controversies in the AI field, including the firing of researchers like Margaret Mitchell and Dr. Timnit Gebru.
Always a wealth of info, Muller is seeing the confirmation of her commitment to machine learning that she started over 5 years ago. You can check out what she said back then in Episode 309 in 2019: How to Use Machine Learning for SEO w/Britney Muller
Key Segments:
Introduction and Tribute to AI Pioneers
AI Timeline from 2019 to 2024
The Language of AI Releases
Ethical Challenges and Controversies in AI
The Importance of Human Oversight in AI
The Human-Centered Approach to AI
Guidance to SEO Professionals
Thanks to Our Sponsors!
Follow Our Guest
X / Twitter: https://x.com/britneymuller
LinkedIn: https://www.linkedin.com/in/britneymuller/
Instagram: https://www.instagram.com/britneymuller/ [...]
Read More About This EpisodeOctober 29, 2024
- 722 | News from the EDGE | Week of 10.21.2024News / podcast1st Amendment Flaw
We’re back from Tech SEO Connect!
And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that.
We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event.
Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there!
Google’s leadership shuffle and what Kevin Indig had to say about it.
AI News and a really cool, we think, AI Tool for this episode. Check it out.
News from the EDGE:
Mullenweg Criticized for 1st Amendment Claims
Wrong Direction: Google’s Leadership Shakeup Long Time Coming
Semrush Acquires Search Engine Land
AI Blitz:
Google’s AI Fails At 43% Of Finance Queries, Study Finds
Penguin Random House Protects Its Books from AI Training Use
AI Tools:
Lumona
Barry Blast from Search Engine Roundtable:
Expandable Google Knowledge Panels On Desktop Search
Thanks to our sponsors!
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Read More About This EpisodeOctober 25, 2024
- 721 | Leveraging AI for Social Advertising w/ Akvile DefazioInterview / podcastIn this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.
Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI’s evolving role in advertising, discussing creative tools like Canva’s plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.
AI Exploits Human-Like Errors For Authentic Advertising
Creative Tools For Marketing
Exploring AI Tools For Creative Design Solutions
AI Prompts Transforming Artistic Creation And Education
AI Emotion Synthesis Needs Stringent Governance Controls
Ensure Cultural Accuracy With Inclusive, Checked Messaging
Beginner AI Resources
Upcoming Webinar Announcement
Thanks to Our Sponsors!
Follow Our Guest
X: https://x.com/AkvileDeFazio
LinkedIn: https://www.linkedin.com/in/akdefazio/ [...]
Read More About This EpisodeOctober 23, 2024
- 720 | Meta AI Advertising w/ Akvile DefazioInterview / podcastErin Sparks interviews Akvile DeFazio, founder and president of AKvertise, an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
Key discussion points include:
Ad Strategies and Targeting
Changes in Consumer Behavior
Importance of Conversion Tracking
AI and Advertising
User Experience
Meta Ads for E-commerce
Advertising Landscape Changes
Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students.
We sure to check her presentation out at BrightonSEO US in November!
BrightonSEO! We’re Back! We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click here to get into the weekly entry!
Be sure to RateThePodcast/EDGE! We would love to hear from you about this episode!
Key Segments:
Social Media Targeting Changed Due to Privacy Regulations
Paid Social: Effective with AI-driven Features Evolving
Expand Ad User Experience; Ensure Seamless Journey
Facebook Excels in Advertising, Discovery, and Shopping
Use Facebook’s Data for Optimal Audience Targeting
Consumers Buying Earlier, Reducing Bottom-funnel Ad Spend
Trusting in the Black Box
Thanks to Our Sponsors!
Follow Our Guest
Twitter: https://x.com/AkvileDeFazio
LinkedIn: https://www.linkedin.com/in/akdefazio/ [...]
Read More About This EpisodeOctober 9, 2024
- 719 | News from the EDGE | Week of 9.30.2024News / podcastWordPress vs WP Engine
Yes, sometimes it happens. We don’t get through all of the news prepped. $mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn’t been “contributing” their fair share, so they banned all customers of WP Engine from updating or adding plugins from the WordPress library. WP Engine, however, seems to have to pay to play as a WordPress hosting environment. Customers, unaware of the WordPress requirements, are caught up in the mix. Seems like an unfair and very heavy-handed approached to an internal licensing issue.
Forbes was also subject of the news this week – did ONE article affect the visibility of Forbes? Seems that the timing was a bit ‘sus’. Check out the show to get a deeper dive than regular on three articles.
The third? Governor Gavin Newsom just vetoed some major AI safety legislation. Not playing to big tech business in the state, right?
We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click on the banner to get into the weekly entry!
News from the EDGE:
WordPress Gives WP Engine Users A Reprieve
Did Google Hit Forbes Advisor With A Search Penalty?
AI News:
Newsom vetoes pioneering AI safety legislation
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio [...]
Read More About This EpisodeOctober 4, 2024
- 718 | LLMs and “Summarization Engines” w/ Kristine SchachingerInterview / podcastWhat is the future of Large Language Models and Search?
Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.”
Continuing the conversation, Kristine shares the concept of “summarization engines” in replacement of AI Search – as she weighs into what the future of search may be and most likely won’t be. Large language models aren’t all what they are cracked up to be. What is the real scenario, with worsening quality, exploding costs, and unsustainable investments?
BrightonSEO! We’re Back!
We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click here to get into the weekly entry!
Key Segments:
Ensuring Factual Information To Protect Clients
Google’s Monopoly Deemed Illegal; Future Uncertain.
Could AI Become The Default Search Engine?
Language Models: Quality, Costs, Investment.
AI Models Decentralized
Thanks to Our Sponsors!
Follow Our Guest
X/Twitter: https://x.com/schachin
LinkedIn: https://www.linkedin.com/in/kschachinger-seo [...]
Read More About This EpisodeOctober 4, 2024
- 717 | News from the EDGE | Week of 9.23.2024News / podcastBarry-First Content
Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning?
A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google’s Merchant Center Next is pushing for optimized structured data, and a great Kevin Indig article studying over ½ million AI Overviews. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego.
And Mordy crapped on our lawn…..again.
We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click on the banner to get into the weekly entry!
Barry Blast from Search Engine Roundtable:
55% Are Using Traditional Search Like Google Less Since Gen AI Products
Google Search Ranking Volatility Continue With Big Movement Again 9/18
Google Search Ranking Increases During Core Update Wiped Out Post Update
News from the EDGE:
New Data Shows That X is Losing Users in the US and UK
Amazon Ads launches AI-powered video
Preparing For The Feedless Future With Google Merchant Center Next
Captain Obvious
Google Shows How To Use Alt Text For SEO
AI Blitz:
HubSpot Rolls Out AI-Powered Marketing Tools
AI On Innovation: Analysis Of +546,000 AI Overviews
AI Tools:
Dynamic Node Map from content
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @MordyOberstein
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#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeSeptember 27, 2024
- 716 | Insights from SE Ranking’s AI Overview Study w/ Anastasia KotsiubynskaInterview / podcastAugust: AI Overview on 12% of Searches
Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google’s search results and what this means for SEO strategies.
Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the “zero-click” trend.
With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results.
Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO.
BrightonSEO! We’re Back!
We’re happy to be able to giveaway 5 free tickets a week with our partners at BrightonSEO! Click here to get into the weekly entry!
Key Segments:
Introducing Anastasia Kotsiubynska
The SE Ranking AI Overview Studies
AI Overviews Threaten Organic SEO Visibility Significantly
5% Growth of AIO For 100,000 Keywords Is Huge
Reddit And Quora Links Absent In AI Overviews
AI In Legal, Healthcare Risky, Needs Barriers
AI’s Role in Sensitive Inquiries Raises Concerns
Clients Want Metrics On AI Overview’s Traffic Impact
Thanks to Our Sponsors!
Follow Our Guest
LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/
Resources:
Mar 04, 2024: Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search
Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google’s AI in Action
Jun 19, 2024: AI Overviews Research: Comparing pre and post-rollout results on 100K keywords
Aug 07, 2024: AI Overviews Research: Analyzing sources in Google’s AI-generated answers
Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs [...]
Read More About This EpisodeSeptember 25, 2024
- 715 | News from the EDGE | Week of 9.16.2024News / podcastIt’s kind of like a vibe, man.
Dissecting Google’s latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google’s all-new updates on its indexing API, which now comes with a big dose of spam-detection rigor. Who knew indexing could be this thrilling?
Have you ever wondered if AI could help rake in millions with fake music? Well, a certain North Carolinian named Michael Smith did just that and found himself $10 million richer—but now he’s about to face the music.
Plus: a debate on whether AI can truly capture the essence of human dialogue or if it’s just treating us like gullible toddlers.
Join us for some good vibes—or, as Mordy might say, forget the vibes and tune in for the tangible, substantial, and downright entertaining breakdown of the latest web trends. Stay safe, stay well, and avoid being a piece of vibing cyber driftwood.
News from the EDGE:
Google Expands Ad Opportunities with YouTube First Position Availability
Google Indexing API Now Enforces Rigorous Spam Detection for Submissions
How Google Managed to Charge Publishers Higher Fees Than Competitors
Captain Obvious:
Brands and their “Good Vibes”
AI Blitz:
AI and bots allegedly used to fraudulently boost music streams
AI Tools:
Google Illuminate
Barry Blast from Search Engine Roundtable:
Google Reviews Restrictions For Business Profile Policy Violations
Google Asks On Social If You Will Use Gemini AI For SEO
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeSeptember 20, 2024
- 714 | Navboost Ranking Signals w/ Kristine SchachingerInterview / podcastHow CAN you Optimize Toward NavBoost
In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google’s internal documents and its implications for SEO professionals. With 2500 pages of documentation now public, the SEO community is abuzz with speculation, curiosity, and anger. We cover the ground around the role of user engagement and click signals, addressing misconceptions and the importance of long-term data and context in Google’s ranking algorithms.
Key Segments:
Introducing Kristine Schachinger
Massive Google Search Algorithm Leak Shocks Community
Read Foundational Texts First, Not Document Fragments
DOJ Documents Differ From Community Claims about SEO
Rankbrain Uses User Engagement To Determine Relevance
How Do You Optimize Toward Navboost
Thanks to Our Sponsors!
Follow Our Guest
X: https://x.com/schachin
LinkedIn: https://www.linkedin.com/in/kschachinger-seo [...]
Read More About This EpisodeSeptember 18, 2024
- 713 | News from the EDGE | Week of 9.9.2024News / podcastDOJ vs. Google… Round Two
In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October.
Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters.
If one wasn’t enough, here’s another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market share in the digital advertising market.
As always, tune in to see what’s going on in the digital world so you can stay ahead of the SEO curve here on the EDGE of the Web!
News from the EDGE:
Google Ads to phase out enhanced CPC for Search and Display
Meta reveals updates to business tools impacting advertisers
US vs. Google, round 2: Government takes aim at digital ads
Captain Obvious:
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
AI Blitz:
Mediavine Bans Publisher For Overuse Of AI-Generated Content
UK signs AI safety treaty to protect human rights and democracy
Will ChatGPT be the new Google? The future of search and information retrieval
AI Tools:
How to use Google MusicFX to create AI-generated music
Barry Blast from Search Engine Roundtable:
Bing May Use ProductGroup Markup In The Future
Bing Product Search Results With See Details Button
Google Business Profile Appointment Link Broken Notifications
Thanks to our sponsors!
Resources:
Google Ads to phase out enhanced CPC for Search and Display
Meta reveals updates to business tools impacting advertisers
US vs. Google, round 2: Government takes aim at digital ads
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention
Mediavine Bans Publisher For Overuse Of AI-Generated Content
UK signs AI safety treaty to protect human rights and democracy
Will ChatGPT be the new Google? The future of search and information retrieval
How to use Google MusicFX to create AI-generated music
Bing May Use ProductGroup Markup In The Future
Bing Product Search Results With See Details Button
Google Business Profile Appointment Link Broken Notifications
Follow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeSeptember 11, 2024
- 712 | Brand Evolution of an SEO Platform w/ Bogdan BabiakInterview / podcastSE Rankings Rebrand
This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!
Key Segments:
Introducing Bogdan Babiak
Bogdan’s Experience Taking Over Marketing for SE Ranking
How Did The Relationship With Consumers Change After Covid?
Integrating AI into SE Ranking
How Does SE Ranking Demonstrate ROI For Customers?
Bogdan’s Vision of SE Ranking Moving Forward
How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?
How Do You Communicate The Improvements Made in SE Ranking to Consumers?
Future Goals of SE Ranking
Is There a Responsibility to Give Feedback to Google in the SEO Space?
Final Thoughts From Bogdan
Follow Our Guests
Bogdan Babiak
Resources:
SE Ranking Brand Evolution Announcement [...]
Read More About This EpisodeSeptember 11, 2024
- 711 | News from the EDGE | Week of 9.2.2024News / podcastGoogle Needs More Lawyers
Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and actionable recommendations.
Yelp is hitting Google with a lawsuit, claiming that the search leader is illegally dominating local search markets. Following the recent and impactful DOJ antitrust lawsuit, Google may have a target on their back as the lawsuits pile up.
You can now create specific remarketing audiences based on individual YouTube channel videos. Google and YouTube have released creator-based audience targeting that allows advertisers pick and choose remarketing lists based off of specific creators. This addition will presumably expand targeting opportunities for YouTube advertisers.
Be sure to join us as we cover everything that happened last week in SEO, tune in here on EDGE of the Web!
News from the EDGE:
Product Categories Tab added for Google Ads
Yelp is suing Google, citing dominance with local search
YouTube is adding creator-based audience targeting
Captain Obvious:
Don’t Take Brand Identity Advice From AI
AI Blitz:
Google Gemini Now Accessible From Chrome Address Bar
California Assembly passes controversial AI safety bill
AI Tools:
Automate phone calls with AI
Barry Blast from Search Engine Roundtable:
New Google Analytics 4 Benchmarking Data
Google Tests New Shopping Search Design
Google Trends Email Subscriptions Going Away Next Month
Thanks to our sponsors!
Follow Us:
X: @ErinSparks
X: @MordyOberstein
X: @TheMann00
X: @EDGEWebRadio
Resources:
Product Categories Tab added for Google Ads
Yelp is suing Google, citing dominance with local search
YouTube is adding creator-based audience targeting
Google Gemini Now Accessible From Chrome Address Bar
California Assembly passes controversial AI safety bill
Automate phone calls with AI
New Google Analytics 4 Benchmarking Data
Google Tests New Shopping Search Design
Google Trends Email Subscriptions Going Away Next Month
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
Read More About This EpisodeSeptember 5, 2024
