With a deep understanding of web-based algorithms and human user behavior, Norm plays a pivotal role in bridging the gap between the two by crafting compelling content that sparks engagement, enhances online visibility, and propels brand development. Proficient in Search Engine Optimization (SEO), Norm brings his expertise in content creation, including blog posts, strategic link acquisition, and keyword-driven SEO strategies, as well as training and development to empower organizations.
Having been a key member of Page One Power, the esteemed sponsor of this show, for nearly 8 years, Norm has contributed to the agency’s success as a leading SEO firm renowned for its sustainable link building and strategic content creation services. Norm’s passion lies in witnessing the real-time deployment of AI solutions, both on Google’s dynamic platform and in the hands of site owners and content creators. While acknowledging the challenges and learning curve associated with this revolutionary shift, Norm relishes the unique opportunity to personally experience the transformative advancements he once read about and heard stories of during his formative years. The future is unfolding before our eyes, and Norm is excited to be actively shaping it alongside fellow industry professionals.
Norm can be reached on Twitter @aka_norman or via LinkedIn
Recent Shows with Norm Vogele
676 | Getting Tactical with Local SEO w/ Joy HawkinsInterview / podcastNiche Level Local SEO
Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web!
Key Segments:
Introducing Joy Hawkins
Joy’s Backstory in the Industry
Taking the Role of an Educator in the Space
SEO vs. Local SEO
Valuable Tactics in Local SEO
Why User-Generated Content is Such a Major Factor in Today’s SEO
How Do We Know That Citation Platforms Aren’t Being Indexed on Google?
Entering Into Niche Markets
Why do Operating Hours Affect Rankings?
Local SEO Recommendations For a Small Budget [...]
April 16, 2024- 675 | News from the EDGE | Week of 4.8.2024News / podcastLiars of Law
Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label their AI content! Plus, many fear the potential influence China may have on the 2024 election through widespread AI misinformation. Things are moving around in the SEO space; here’s everything you need to stay ahead here on the EDGE of the Web!
News from the EDGE:
Is Google Eyeing HubSpot for Acquisition?
Data Reveals Shortcomings in Privacy Tools
Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains
AI Blitz:
Labeled: A New Wave Of AI Content Labeling Efforts
Microsoft: China plans to disrupt elections with AI-generated disinformation
AI Tools:
Fix your blurry photos using AI
Barry Blast from Search Engine Roundtable:
Google SGE Testing Tabs In AI Overviews
Google: Ad Strength Is Not Used In Ad Auction
Microsoft’s Fabrice Canel: SEOs Don’t Realize Bing Search Usage [...]
April 12, 2024
- 674 | Drawing The Line With AI Content w/ Simon CoxInterview / podcastStrengthening The SEO Reputation
Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the ‘human touch’ to your advantage. Join us this week as we discover what AI design really means for SEO moving forward here on the EDGE of the Web!
Key Segments
Reintroducing Simon Cox
What Kind of Art Did Simon Work With Early on in His Career?
Can Artistic Principles be Applied to SEO?
Building a Visual Design That Compliments User Expectations
How is AI Imagery Perceived Differently Than Authentic Imagery?
Does AI Hurt The Integrity of SEO?
What Can We Do to Grow The Reputation of SEOs?
Simon Cox SEO Pro Tip [...]
April 12, 2024
- 673 | News from the EDGE | Week of 4.1.2024News / podcastApril Fools
Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash – Google greenlights Microsoft’s 53% acquisition, handing over a majority stake to Bill and the crew.
Did we get ya? Happy April Fools from all of us at EDGE of the Web!
This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google STILL has not announced a launch date for SGE; here’s the scoop. Plus, OpenAI released a new feature opening a whole new spectrum of possibilities. Kick-off this April right and tune in for what is and isn’t happening in SEO right here on the EDGE!
News from the EDGE:
Facebook and Instagram Accused of Bilking Advertisers in $7 Billion Lawsuit
YouTube Asks Creators: Hold Onto Your Videos!
Small Website Tweaks Might Not Move the Google Search Needle
AI Blitz:
Google still has not announced a launch date for SGE
Google starts testing AI overviews from SGE in main Google search interface
OpenAI just unveiled Voice Engine
AI Tools:
Delfiny AI – Talk to AI Marketing Assistant for Your Digital Ads
Barry Blast from Search Engine Roundtable:
SEOs, Please Don’t Remove Contact Us & About Us Pages
Google: Fixing A Helpful Content Site Isn’t About Where Measuring Against The Previous Version Of That Site [...]
April 2, 2024
- 672 | Reflecting on SEO and Web Development History w/ Simon CoxInterview / podcastTaking The Perspective of an OG
Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what has shaped the industry and how it became what it is today here on the EDGE of the Web!
Key Segments:
Introducing Simon Cox
Simon’s Career Story
Changes in SEO Since The ‘Early Days’
Keeping an Eye on Accessibility
How Did Simon Stay up to Date With Evolving Technology During the Rapid Expansion Era of the Internet?
Considerations Before Offering SEO Services to an Agency
Lessons Learned From Consulting For Agencies
Staying Ethical in SEO [...]
April 1, 2024
- 671 | News from the EDGE | Week of 3.25.2024News / podcastChina Pulling Away With AI
Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader access to ad inventory across Disney Plus and Hulu. Recent news shows that the U.S. is further behind China in AI research & development than you would have imagined. Plus, Google has an all-new filter tab. Don’t miss out on what’s happening in the SEO world this week, as always, right here on the EDGE of the Web!
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
A new study finds that Google’s AI summaries may hurt searches for brands and products
Disney teams with Google to boost ad reach
Google Update Unleashes Ranking Rollercoaster: Prepare for Volatility
AI Blitz:
Study finds that China produced almost 50% of the world’s top AI researchers, compared to ~18% from the US, thanks to China’s heavy investment in AI education
Justice Department Risks Picking the Wrong Fight With Apple
AI Tools:
AI-powered History Teacher
Barry Blast from Search Engine Roundtable:
Report: No Site Hit By The September Helpful Content Update Recovered Yet
Microsoft Buying Ads On Google Search To Drive More Searches On Bing
Google Tests Products & Product Sites Search Bar Filter Tabs [...]
March 26, 2024
- 670 | The GA4 Concert and Afterparty w/ Brie AndersonInterview / podcastBuilding Parameters for GA4 Strategy
Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance!
Learn to develop a rehearsal plan of analyzation tactics so that you can steer your content in the right direction come showtime. Now you’ve taken the stage! Get ready to execute an analytical symphony that springs the audience to their feet this week on the EDGE of the Web!
Introducing Brie Anderson
Brie’s GA4 Session at Brighton SEO
Testing GA4 Before the ‘Show’
Can You Set Up GA4 Tracking to Expand Behavioral Analysis?
What to Actually Do With All This Data
Is Multi-Touch Reporting in GA4? What About Assisted Conversion Reporting?
Benchmarks of User Experience
Mapping Out The User Journey
Brie’s Experience From Developing Educational Courses
Final Pro Tip From Brie Anderson [...]
March 15, 2024
- 669 | News from the EDGE | Week of 3.11.2024News / podcastJammin’ Out to Core Updates
TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast!
Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated in the coming weeks but here’s everything we know now.
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
Here we go again…Is TikTok about to get BANNED in the US?
Are Google Ads about to screw up your targeting at the country level?
You know what we’ve been needing around here… A COOOOOOORE UPDATE
AI Blitz:
Google engineer stole AI tech for Chinese firms
Researchers create self-spreading AI malware
AI Tools:
Suno – Make a song with a prompt
Barry Blast from Search Engine Roundtable:
Google: We Still Try To Avoid Overlapping Algorithmic Updates
Google Maps Hides Views Counts On New Reviews
Does Google Search Know What Is Reliable Information [...]
March 12, 2024
- 668 | Rocking Out GA4 w/ Brie AndersonInterview / podcastWhat Analytics You Should Be Looking At
This week’s featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today.
Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Discover how to execute the capabilities of GA4 that are worthy of a standing ovation from your clients. We walk you through the steps of the migration process while highlighting key features to help you find your melody. We’ve been rehearsing for years, folks, and it’s finally time to get GA4 up and running. Down goes UA! We help you find your Google Analytics 4 rhythm this week on the EDGE!
Key Segments:
Introducing Brie Anderson
How Brie Navigated Her Career
Transitioning Into GA4
Setting Up GA4
How to Collect Search Traffic Analytics?
Final Tips For Setting Up GA4 [...]
March 8, 2024
- 667 | News from the EDGE | Week of 3.4.2024News / podcastGoogle Losing the Hearts of SEO’s
There’s a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own – updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature called Popular Opinions Search Carousel intended to allow users to view opinions and reviews of various products right on the SERP. Finishing up on Google, the crew looks at a new survey that says SEO’s distaste in Google is at an all time high. Tensions have risen, where will Google turn next? Tune in this week to find out, here on the EDGE of the Web!
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
LinkedIn Boosts Quality Posts: Your Best Content Could Shine for Months
Google Tests Tool that Refines Existing Quality Content
A Judge Rules: Google Must Address Some Antitrust Concerns from Advertisers
AI Blitz:
Elon Musk sues OpenAI over alleged breach of nonprofit agreement
Some users turn to AI chatbot therapists … but experts warn about the lack of a human connection
Elon Musk: AI will run out of electricity and transformers in 2025
AI Tools:
Transform any picture into a sticker
Barry Blast from Search Engine Roundtable:
Report: Google Local Service Ads To Gain New Verification Process
Google Popular Opinions Search Carousel
Survey Says Most SEOs Dislike Google Now More Than Before [...]
March 6, 2024
- 666 | Design Thinking for SEOs w/ Ola KingInterview / podcastEmpathizing With Your Users
Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web!
Introducing Ola King
What Does it Mean to be a Search Experience Designer
Taking a Holistic Approach to Your Strategy
Design and Storytelling Techniques
Five Elements of User Experience Design
Embracing New Disciplines to Stay Competitive
Collecting Data to Drive User Journey
Learning to Empathize with the User
Building a UX Strategy From the Ground Up
https://dts.podtrac.com/redirect.mp3/media.blubrry.com/edgeoftheweb/chtbl.com/track/87792D/traffic.libsyn.com/edgeoftheweb/EP_666_KING.mp3
Resources for Learning UX Design Optimization
Closing Thoughts From Ola [...]
February 29, 2024
- 665 | News from the EDGE | Week of 2.26.2024News / podcastGoogle Local Services Ads in the Hot Seat
Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google’s Local Services Ads and small business owners are NOT happy. Google feels that the U.S government ‘hate us cause they ain’t us’, as penalties pile up in post-trial brief. In AI news, Google strikes an AI content licensing deal with Reddit – who’s rankings have been off the charts… coincidence? Don’t miss the action this week, catch up on all the latest SEO news to help you excel each and every week right here on the EDGE!
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
Google’s latest quest: Investigating a glitch in Local Services Ads
Google also unveils its new AI Assistant called ‘Help Me Write’ for the Chrome Browser
Here’s a hot take: “DON’T BLAME US IF WE HAVE SUCCESSFUL SEARCH RESULTS!”
AI Blitz:
Google explains Gemini’s ‘embarrassing’ AI pictures of diverse Nazis
Tyler Perry halts studio expansion over AI fears
Reddit signs AI content licensing deal with Google
Barry Blast from Search Engine Roundtable:
Google Most-Read Articles Search Carousel
AI Tools:
Alpaca: A Photoshop Plugin [...]
February 27, 2024
- 664 | Search Experience Optimization w/ Ola KingInterview / podcastIs SEO Dead?
Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX Researcher at Moz before transitioning into independent consulting. Search experience optimization is more valuable than ever before. Discover what metrics to be most attentive to when prioritizing UX, and learn why user experience is key to achieving sustainable SEO this week on the EDGE!
Key Segments:
Introducing Ola King
Ola’s Rise into the Industry
AI’s Role in Search
Is SEO Dead?
Prioritizing User Experience
What Role Does User Experience Play in Determining Content’s Helpfulness?
What Metrics Should you Focus on to Grow Search Experience? [...]
February 22, 2024
- 663 | News from the EDGE | Week of 2.19.2024News / podcastReddit spikes the ball!
The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks; they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money like a teenager at the mall, and now they are sorry.
We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!
News from the EDGE:
Google Launches “How Search Works” Series To Demystify SEO
Meta Apologizes After Ad Error Causes Campaigns to Overspend by ‘Thousands’
Reddit Dominates Google Search Discussions/Forums
AI News:
Reddit Signs Content Licensing Deal with AI Company Ahead of IPO, Bloomberg Reports
OpenAI Introduces Sora
OpenAI’s ChatGPT Is Testing a Memory Feature
AI Tools:
FirstPic.ai Unveils New Image Recognition Technology
Barry Blast from Search Engine Roundtable:
Google Introduces New Stories in Top Stories Section
Google Emphasizes the Importance of Recovery Timing and Helpful Content Update
Google Refines Search DMA Rich Results Aggregator Units and Refinement Chips [...]
February 20, 2024
- 662 | Local SEO and Google SGE w/ Greg GiffordInterview / podcastGearing Up for SGE
Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting business owners. Learn the common mistakes small business owners need to keep an eye on while setting up their Google Business Profile, and to wrap it all up Greg & Erin close with some highly necessary SGE talk. It’s time to master your SEO at a local level this week on the EDGE of the Web!
Key Segments:
Introducing Greg Gifford
Challenges and Myths of Local SEO
Issues with the Google Appeal Process
Flaws in Google Business Profile
When are we going to see Google SGE?
What Does the Spike in Organic Traffic Loss Tell Us? [...]
February 15, 2024
- 661 | News from the EDGE | Week of 2.12.2024News / podcastDeath… by AI!
Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 – a 45% spike from years past. But numbers are hard, right? How much did they actually increase?
AI is jumping the gun! As silly as it may sound, you might want to check the web for a premature AI-generated obituary of yours because if you find one… you’re not the first!
Please, it’s time to let go of the disavow tool finally.
Catch up on all the greatest SEO news happening this week, as always, here on the EDGE of the Web!
News from the EDGE:
New AI Algorithm Takes Down 45% More Fake Reviews In 2023!
Tracking Paid And Organic Traffic In GA 4 Just Got A Little Easier
New Bulk Email Regulations from Google and Yahoo
AI Blitz:
The UK is Outpacing the US for AI Hiring
AI-generated Obituaries Litter Google Search
“AI native” Gen Zers are Comfortable with AI
AI Tools:
Diet Helper: ChatGPT Prompt for Healthier Living
Barry Blast from Search Engine Roundtable:
Google: You Won’t Get Your Rankings Back By Disavowing Toxic Links
Google: EEAT Isn’t A Ranking Factor Nor A Thing That Factors Into Other Factors [...]
February 14, 2024
- 660 | How To Dominate Your Local SEO w/ Greg GiffordInterview / podcastDisambiguating Google Ranking Factors
Greg Gifford travels the globe speaking to SEO audiences throughout the year; thankfully, we were able to rein him in for this week’s interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies for achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!
Key Segments:
Introducing Greg Gifford
Greg’s SEO Journey
Greg’s BrightonSEO Presentation
Google Business Profile Optimization Factors
Varying Verticals to Industries in the Google Algorithm
Aligning Business Photos to Google’s Standards
Are Certain Ranking Factors More Dynamic Than Others?
Biggest Takeaways from Greg’s Study [...]
February 12, 2024
- 659 | News from the EDGE | Week of 2.5.2024News / podcastSayonara Bard
Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That’s right… Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni.
The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of Generative AI, developed to answer local questions on Maps.
Come join us on the EDGE for this week’s latest SEO news, and please remember to keep Bard in your thoughts as we honor the Chat bot’s mediocre legacy.
News from the EDGE:
Bard Out, Gemini In: Changelog Confirms the Upcoming Rebrand Effort from Google
Do You Have Some Invisible Pages? Google Addresses Indexing Glitch from Last Week
Tracking Trouble: Can Google Fix its Cookie Alternative in Time?
AI Blitz:
Experts from 30 nations will contribute to global AI safety report
AI Tools:
Books GPT- Your personal AI guide for discovering and recommending books
Barry Blast from Search Engine Roundtable:
Google Search officially retires cache link
Google Maps Tests AI Generated Answers For Local Questions With Local Guides
Google Local Service Ads “Highly Rated” Label [...]
February 6, 2024
- 658 | Content at Scale Using Artificial Intelligence w/ Julia McCoyInterview / podcastSetting Parameters for AI Optimization
Welcome founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy, who is back for her second segment this week to understand the evolving landscape of AI content. Julia explains the new roles and opportunities driven by AI optimization that are emerging for SEOs and content writers.
Discover how to set parameters for AI and train these learning models to follow brand guidelines for revolutionized content at scale. Understand how to Incorporate AI into your content while avoiding all of the negative stereotypes out there.
The future of AI is set to expedite the entirety of the content process as we know it. Join us as we dissect AI-assisted content at scale this week on the EDGE of the Web!
Introducing Julia McCoy
Where Does the Role of SEOs and Content Writers Lay Within AI Optimization?
How do you Maintain Brand Specifications When Using AI to Develop Content at Scale?
How do you Measure the Success of AI Driven Campaigns?
Are There Any Studies Out There That Investigate The Effectiveness of AI Content?
How to Ensure AI Content Avoids Negative Stereotypes
Guiding AI With Structured Parameters
Julia McCoy Pro Tip [...]
February 1, 2024
- 657 | News from the EDGE | Week of 1.29.2024News / podcastSGE in Timeout
When will SGE actually come to life on the SERP? It seems the answer is not any time soon, as Google is letting Microsoft and others take the lead in creating a generative experience while SGE remains in the workshop. Keep your eyes peeled; Google announces a plan to restart the official SEO starter guide in the near future. Meta continues its AI push. What’s next? Plus, the great Barry Schwartz hints at the next confirmed Google search ranking algorithm coming soon. Stay fresh with all the latest SEO awesomeness every week. Join us on this episode of News from the EDGE!
News from the EDGE:
Free Ticket to BrightonSEO: us.brightonseo.com/freetickets
SGE is still stuck in Google Labs – will it escape?
WordPress security issue affecting over 1 million sites
A big update is coming for Google’s SEO Starter Guide
AI Blitz:
Meta expands automated audience targeting options in latest AI push
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
AI Tools:
Jellypod – Transform your inbox into a personalized daily podcast.
Barry Blast from Search Engine Roundtable:
Some advertisers are unable to access Google Ads
Report: Custom Google Business Profile Services Impact Rankings Too
Storm Coming: Next Confirmed Google Search Ranking Algorithm Coming Soon? [...]
January 31, 2024
- 656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoyInterview / podcastEvolving with Artificial Intelligence
Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being named best-selling author eight times. Recently recognized as one of the top 30 content marketers worldwide, Julia shows no signs of slowing down!
In this episode, discover how AI continues to reshape the way content is made and learn how writers can leverage artificial intelligence for rapid efficiency and growth. Understand how to expedite your content curation process while still maintaining a ‘human’ element in the eyes of Google. It’s time to turn this AI uprising into an opportunity for rapid optimization this week on the EDGE of the Web!
Key Segments:
Introducing Julia McCoy
Julia’s Career Journey
What Role Does AI Have in the Industry?
How is AI Changing the Way Brands Interact with Their Audience?
When will AI Reach its ‘Breakthrough’ Moment?
What is AIO?
Prioritizing Expertise in Content
Utilizing AI as a Content Writer
Could Human Error be Rewarded in the Future? [...]
January 25, 2024
- 655 | News from the EDGE | Week of 1.22.2024News / podcastSpit Take!
Welcome back to News from the EDGE!
Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve the situation, Google announces huge Search Quality Rater job cuts moving forward.
In AI news, Zuckerberg sets new goal to create artificial general intelligence (AGI) capable of general cognitive reasoning and independent innovation upon itself… in other words – Skynet. Is AI getting out of control?
Don’t navigate this SERP-ocalypse alone. Join us as we take a look into the past week’s SEO action right here on the EDGE of the Web!
News from the EDGE:
If you’re part of the mass eXodus, you can now sponsor an article on LinkedIn!
What’s going to happen to the Quality Raters program if no one is there? Huge job cuts announced!
New research study asks if Google Search is getting worse…we all know the answer…
AI Blitz:
Mark Zuckerberg’s new goal is creating artificial general intelligence
FDA Clearance Granted for First AI-Powered Medical Device to Detect All Three Common Skin Cancers
OpenAI suspends Dean.Bot AI taking on Biden
AI Tools:
Reading Coach
Barry Blast from Search Engine Roundtable:
Google Responds To Claims Of Google News Boosting Garbage AI Content [...]
January 23, 2024
- 654 | Breaking Through the SEO Ceiling w/ Todd FriesenInterview / podcastOvercoming the SGE Title Wave
Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series.
Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team.
Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative Experience. It is more important than ever to take proactive measures and debrief your clients on the anticipated traffic loss on the horizon.
Brace yourselves for a new wave of SEO surging this week on the EDGE of the Web!
Key Segments:
Introducing Todd Friesen
Challenges Within SEO
Has Leadership Development not ‘Caught Up’ to SEO Advancements?
Reporting in Google Analytics 4
How to be the Bearer of Bad News
Being Proactive in Light of Potential Traffic Loss Caused by SGE?
How Can AI Be an Opportunity for Content Writers?
Final Thoughts From Todd Friesen [...]
January 18, 2024
- 653 | News from the EDGE | Week of 1.15.2024News / podcastGoogle Ad Support: MIA
A new transition king has been crowned this week as Erin takes the throne. Shh… don’t tell Mordy!
After a quick week off the team is back in action with some compelling news this week.
Don’t be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you’re still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency.
Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space.
We’ve got plenty of courses on the menu this week so grab your bib and get ready for another episode of news from the EDGE of the Web!
News from the EDGE:
Is it rock-bottom for Google Ad support?
Breaking news: Author bylines are NOT a ranking factor
TikTok is worried that non-skippable videos might hurt their engagement
AI Blitz:
Microsoft’s New AI Tools Let Anyone Create Retail Media Content
OpenAI Announces ChatGPT Team For The Workplace
Google unveils new set of AI-powered tools for retailers
AI Tools:
Leak: Google launching premium Bard Advanced
Anthropic researchers find AI can learn to deceive
Monetize your audience with your AI companion
Barry Blast from Search Engine Roundtable:
Mid-Week Google Search Algorithm Ranking Volatility January 9th & 10th
Large SEO Reddit Community Taken Over By New Moderators
Google Says Ignore Spammy Links From AI-Generated Blogs
#StandwithUkraine edgeofthewebradio.com/ukraine [...]
January 16, 2024
- 652 | Building SEO For Long-Term Growth w/ Todd FriesenInterview / podcastCatapulting an SEO Career
Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru.
Take a look into typical setbacks that constrain an SEO team from curating long-term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended growth.
Todd shares actional practices for developing essential communication skills to propel your career further.
Journey the secrets to a thriving SEO foundation and career growth this week on the EDGE of the Web!
Key Segments:
Introducing Todd Friesen
The Rift Between SEO and Marketing
What Role Does SEO Really Have in the Marketplace?
Where Should SEOs Be Focusing Their Career?
Building Fundamental Communication Skills [...]
January 12, 2024
- 651 | News from the EDGE | Week of 1.1.2024News / podcastCookie Monster Sorrows
Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off.
Kicking things off, Facebook is moving to a cookieless environment as they transition to an internal behavioral tracking system. The company recently announced the rollout of ‘link history’ for all accounts to promote specialized ad targeting of users – but there’s a catch…
Google says cookies are coming to an end. Access to third-party data will soon be unavailable to advertisers, leaving them no choice but to seek behavior-tracking alternatives for the future.
Be ready for a year of extreme volatility! Gear up for a thriving 2024 and stay ahead of the pack as always. Check out all the other early-bird news of the year right here on the EDGE of the Web!
News from the EDGE:
Do you prefer opt-in or opt-out for new features? Facebook assumes you want to opt-out!
Google Ads assures users that support remains steadfast while ‘big’ AI improvements are on the horizon.
90% of small and medium-sized businesses are concerned about losing the same thing… find out what it is!
AI Blitz:
Google is bringing AI to Android Auto for some reason
Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
Over 2 months, by feeding every word Seligman had ever written into cutting-edge AI software
AI Tools:
PatternedAI – Generate unique patterns for your product using AI!
Barry Blast from Search Engine Roundtable:
Google New Year’s Eve Search Algorithm Update
Bing Tests Copying Google’s Knowledge Panel Design
Wharton Professor, Ethan Mollick, On The Decay Of Internet Search [...]
January 3, 2024
- 650 | News from the EDGE | Week of 12.25.2023News / podcastTargeted Ads: Google Knows You Better Than Your Mother-in-Law…
Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin’s mother-in-law out of this already?
On the docket: 2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King’s hangover-detecting robots, and SEO’s 2024 crystal ball (think personalization and AI whispers). Plus, Google’s ad experiments and WordPress’ competitive platform exodus guides.
Grab your existential dread and hit play. It’s EDGE OF THE WEB time! Let’s get weirder than a family reunion after too much eggnog.
News from the EDGE:
Google Acknowledges Live Testing of Ad Copy Variations in Advertisements
Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views
Keep an Eye on These Crucial Search Trends in 2024
AI Blitz:
Study: Most visited AI Tools in 2023
New York Times sues Microsoft and OpenAI in copyright case
Burger King turns hangovers into discounts with facial recognition
AI Tools:
RambleFix
Meet your AI nutrition and fitness coach
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Google Search Generative Experience December End Date Removed
Barry Blast 2: Pre-Christmas Intense Google Algorithm Ranking Volatility
Barry Blast 3: Google Checks 4 Billion Host Names Each Day For Robots.txt [...]
December 28, 2023
- 649 | Retail Media Opportunities and Ethics w/ Elizabeth MarstenInterview / podcastOptimizing Consumer Data
Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry.
Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior.
The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a retail media network and e-commerce setting right here on The EDGE of The Web!
Introducing Elizabeth Marsten
Who are Key Influencers in Retail Media?
Understanding the High Intent Consumer
How Can You Predict Consumer Purchasing?
Demonstrating Products in Real Time With Livestream Shopping
Data Privacy and Surveillance Moving Forward
Implications of Targeting Consumers Based on Highly Personal Data
Is There a Governing Body Ensuring Ethical Practices Throughout the Retail Media Industry?
Are We Going To Lose Third-Party Cookie Access?
Final Pro Tip From Elizabeth Marsten [...]
December 21, 2023
- 648 | The 3rd Wave of Digital Advertising w/Elizabeth MarstenInterview / podcastMarketing In A Digital Commerce Setting
A four-time guest of the EDGE and VP of Commerce Strategic Services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces.
Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning has become a centerpiece of digital marketing this week on The EDGE of The Web!
Key Segments:
Introducing Elizabeth Marsten
How Elizabeth Got Into Retail Marketing
How has the Digital Marketing Industry Evolved in Recent Years?
What Are Retail Media Networks?
Digital Commerce Category Leading All Others
How Personalized is Retail Media?
Fully Immersive Virtual Shopping
Bringing the Real-World Connection to Marketing
How Does a Small Business Leverage Retail Media? [...]
December 18, 2023
- 647 | News from the EDGE | Week of 12.11.2023News / podcastRock, Paper, Scissors – Shoot!
Listen in as we’re joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google’s latest AI model, Gemini. We cover the model’s various versions, its potential to impact search and creative industries, and how Google may have pushed the envelope of reality a little bit with the tool’s debut video.
Covering other AI and marketing news, including X’s chatbot, Grok, the AWS and NVIDIA partnership for advanced generative AI, and the discussion about the SEC’s probe into investment advisors’ use of AI and the potential risks involved.
News from the EDGE:
Unveiling Gemini: Google’s Latest Innovation and Bard’s Gemini Pro Upgrade
Meet Grok: The New ChatGPT Competitor Launched by X
Landmark Decision: Jury Rules Google Guilty of Unlawful Monopoly in App Store Battle
AI Blitz:
AWS and NVIDIA expand partnership to advance generative AI
SEC Probes Investment Advisers’ Use of AI
AI Tools:
Freeflo- Create better AI images with beautiful, free and endlessly reusable style prompts for Midjourney, Clipdrop, Firefly and DALL-E
Barry Blast from Search Engine Roundtable:
Barry Blast 1: Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours) [...]
December 14, 2023
