Hailing from Nigeria and currently making waves in British Columbia, Canada, Ola King stands out as an Independent Consultant with a proven record as an interdisciplinary problem-solver. In the tech realm, Ola’s journey includes a noteworthy stint as a former UX Researcher at Moz. Notably, he has left his mark as the emcee/host of multiple MozCon events and as the host of Moz’s Whiteboard Friday series.
Beyond his hosting prowess, Ola is a Notion Ambassador, showcasing his commitment to innovative tools such as the SEO Growth Kit, BlackRoot, Sweeft, and more. With a self-professed identity as an SEO nerd, Ola is dedicated to making SEO more user-friendly through creative design strategies.
In addition to his impactful contributions, Ola is intrigued by the complex issues surrounding the impact of AI on searchers, search engines, and businesses creating content. His enthusiasm for understanding these intricacies reflects his commitment to staying at the forefront of evolving trends in the digital landscape.
Ola can be contacted on Twitter/X @justolaking or via LinkedIn.
666 | Design Thinking for SEOs w/ Ola KingInterview / podcastEmpathizing With Your Users
Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web!
Introducing Ola King
What Does it Mean to be a Search Experience Designer
Taking a Holistic Approach to Your Strategy
Design and Storytelling Techniques
Five Elements of User Experience Design
Embracing New Disciplines to Stay Competitive
Collecting Data to Drive User Journey
Learning to Empathize with the User
Building a UX Strategy From the Ground Up
https://dts.podtrac.com/redirect.mp3/media.blubrry.com/edgeoftheweb/chtbl.com/track/87792D/traffic.libsyn.com/edgeoftheweb/EP_666_KING.mp3
Resources for Learning UX Design Optimization
Closing Thoughts From Ola [...]
Read more...February 29, 2024- 664 | Search Experience Optimization w/ Ola KingInterview / podcastIs SEO Dead?
Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX Researcher at Moz before transitioning into independent consulting. Search experience optimization is more valuable than ever before. Discover what metrics to be most attentive to when prioritizing UX, and learn why user experience is key to achieving sustainable SEO this week on the EDGE!
Key Segments:
Introducing Ola King
Ola’s Rise into the Industry
AI’s Role in Search
Is SEO Dead?
Prioritizing User Experience
What Role Does User Experience Play in Determining Content’s Helpfulness?
What Metrics Should you Focus on to Grow Search Experience? [...]
Read more...February 22, 2024
- 642 | The Future of SEO: AI to SGE | BrightonSEO US | Live From San Diego!podcastThe EDGE of the Web team ventured across the country to attend the inaugural BrightonSEO U.S conference in beautiful San Diego! This special podcast was filmed LIVE in front of an audience with 5 of the industry’s best as panelists. Witness industry experts collaborate in forecasting the unpredictable future of SEO. The panel evaluates the industry’s most disruptive topics, including Content at Scale, E-E-A-T, AI Generated Content, SGE, Google’s Knowledge Graph, and beyond, offering insights that light the path ahead. Do not miss this very special feature of The EDGE of the Web as we discover the true trajectory of our industry, and SEO’s unite to scale the expansive future ahead!
Key Segments:
Panel Segments
How Can We Maintain Creative Control When Using AI To Operate At Scale?
The Journey Ahead For SEO’s As In Relation To Content
How Ca n We Ensure The Accuracy And Reliability Of AI Generated Content?
The Expanding Google Knowledge Graph
How Is Search Generative AI Going To Transform The Way We Search For Information?
How Will SGE Change Organic Links On The SERP?
How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?
The Future Of SEO In The Next 18 Months [...]
Read more...November 20, 2023
