Paula Mejia is a dynamic marketing leader with extensive experience in the tech industry. As the Vice President of Enterprise Marketing at Wix Studio, she leads growth, brand, and product marketing strategies tailored to the enterprise audience.
With a remarkable nine-year tenure at Wix, Paula has made significant contributions across multiple marketing disciplines, including customer success, eCommerce, and inbound marketing. Her expertise has been instrumental in supporting Wix’s expanding global user base, which now exceeds 250 million.
Before transitioning into tech marketing, Paula built a strong foundation as an independent Management Consultant. She also held a notable consultancy role at the African Development Bank, where she contributed to key initiatives in North Africa.
Paula’s academic background is equally distinguished. She holds an MSc in International Affairs from The London School of Economics and Political Science, a Master’s degree in International Affairs and Security from Sciences Po, and a BA in Political Science with Honors from the University of Chicago.
Paula can be contacted on LinkedIn.
743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix’s Paula MejiaInterviews / podcastBusy ≠ Productive
Busy doesn’t always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value.
Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends.
Paula shares her perspective: “You as a marketer want to be in front of your customer as often as possible… but if we do that, we are burning our marketing team and using budget inefficiently.” Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution.
Key Segments
Strategic Marketing Amid Digital Noise
Balancing Creativity and Business Needs
Align Goals with Measurable Metrics
“Improving Communication in Project Processes”
AI’s Impact on Content Creation
AI Integration in Marketing Teams
Optimizing Tech Stack in Marketing
Beyond Last-Touch Attribution
Building Inbound Brand Awareness
Thanks to Our Sponsors! [...]
Read more...January 31, 2025- 741 | Enterprise Marketing Growth w/ Paula Mejia of WIX StudioInterviews / podcastBalancing Short-term Wins with Long-term Strategy
We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform’s expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals.
Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives.
Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels.
Key Segments:
Paula Mejaya: WIX Studio Growth Leader
Transitioning from B2C to B2B Markets
Strategic Alignment in Marketing
Balancing Short-Term Metrics with Long-Term Growth
Enterprise Migration Challenges & Long-Term Strategy/li>
Optimizing MQL Pipeline Tactics
Wix’s E-commerce Pivot During COVID
Cross Departmental Marketing Context Needs
Thanks to Our Sponsors! [...]
Read more...January 24, 2025
