People Also Search for or PASF is a feature rolled out in 2018 that is only shown to users who click on a search engine result and come back to the the search engine results page (SERP) immediately. Google assumes that because the user immediately comes back to the SERP as they didn’t find what they were looking for, so Google offers other suggestions to help them get the results they wanted in the initial search. The keywords in this box titled “People Also Search For” and keywords that have been searched by people interested in the main query of the user. The suggestions are related queries and part of what is called User Intent.