PJ Christie

PJ Christie is the esteemed founder and CEO of Search & Convert, a trailblazing digital marketing agency. With a profound passion for the industry, PJ has forged an illustrious career by combining a deep understanding of search engine optimization (SEO) and conversion rate optimization (CRO) with his keen strategic acumen.

His journey in digital marketing commenced with a robust foundation in web development and design, paving the way for his remarkable expertise. PJ’s unwavering commitment to staying ahead of the ever-evolving industry landscape has enabled him to achieve remarkable results for clients, big and small.

Under his astute leadership, Search & Convert has emerged as a powerhouse, delivering exceptional outcomes and innovative solutions tailored to each client’s distinct needs. PJ’s hands-on approach and penchant for understanding his clients’ unique challenges have garnered him a reputation as a reliable partner and advisor.

Beyond his entrepreneurial pursuits, PJ is a much-sought-after speaker and thought leader, sharing his invaluable insights and expertise at renowned industry events. His dedication to empowering businesses to excel in the digital realm is evident in every facet of his work.

As the driving force behind Search & Convert, PJ Christie continues to shape the future of digital marketing. Through his visionary leadership and unwavering commitment to excellence, he empowers businesses to unlock their full potential in the digital age.

PJ can be contacted on Twitter @itspjchristie or via LinkedIn.

Recent Shows with PJ Christie
  • EP 313: Would you be embarrassed to put this on a billboard? with PJ Christie
    EP 313: Would you be embarrassed to put this on a billboard? with PJ ChristieEP 313: Would you be embarrassed to put this on a billboard? with PJ ChristiepodcastHere’s a little litmus test #DigitalMarketing professionals should apply to their messages: Would you be embarrassed to put this on a billboard? PJ Christie, Founder and CEO of Search and Convert, explains all in episode 313 of the award-winning Site Strategics EDGE of the Web podcast. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! — Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify! [...] May 28, 2019
  • SEO Needs an Ethical Makeover with PJ Christie
    SEO Needs an Ethical Makeover with PJ ChristieSEO Needs an Ethical Makeover with PJ ChristieInterviewPJ Christie, the CEO and Founder of Search and Convert, is on a mission to put ethics front-and-center in the field of SEO. He spoke with Site Strategics CEO Erin Sparks during episode 313 of the award-winning EDGE of the Web podcast. Here’s what we learned:  00:49:10 A Marketing Code of Conduct The American Marketing Association (AMA) has a Codes of Conduct and Statement of Ethics. But does anyone ever read it? It’s like a Hippocratic oath for markerters and SEO practitioners. These are the rules everyone in the field should live by. The first three that they offer as ethical norms include 1)Do no harm, 2) Foster trust in the marketing system, and 3) Embrace ethical values.  If you’re in SEO, what does do no harm mean? It means don’t use these black hat tactics that are going throw your clients into the secondary index, because a lot of SEO people don’t even know what the secondary index is. They don’t know the difference between black hat and white hat tactics. How do we foster trust in the marketing system? Everyone has to run right at this problem that SEOs are perceived as snake oil salesmen in this industry. We have to talk openly about it and start pointing out the difference between harmful tactics and successful tactics. What about embracing ethical values? This starts with us as humans, being the kind of humans and business owners our children and our communities and our clients can look up to with trust and confidence. We have to show them how the core values of honesty, responsibility, fairness and transparency matter and guide our work. But if you ask 100 marketers if they know the AMA code of conduct, probably 100 of them have never even looked at it and certainly haven’t digested its meaning in terms of how they do their marketing work. 00:54:52 When to Say NO to Work If you’re in a marketing or SEO company and you need clients, saying “no” might be very hard for you to do, but you have to uphold ethical standards. The foundational ethical considerations are easy for most – like not doing SEO work for a pornography company. But it’s the situational ethical dilemmas that are trickier to navigate.  PJ tells the story of how a friend brought him in to help out with her client. The client was trying to sell their luxury audio equipment brand’s products using sexuality and bikinis. PJ and his friend made the argument that sex was the wrong approach for a luxury brand and pitched something more appropriate. The company then eliminated PJ’s friend and asked him to take over her responsibilities. When PJ talked to his friend, he realized the company was just trying to circumvent his friend and get back to their bikinis idea. It was a straightforward choice for PJ because he will always choose a colleague or friend over a paycheck. But it was key to have that conversation with his friend or he might not have known how the company was trying to circumvent her.  We all have to operate within a community of providers. And to the extent we can elevate our own industry, the work we do, the types of things we’ll say yes to, the kinds of results our clients can expect, we are in a community that will be positively impacted by our own standards, by holding ourselves to high standards. 01:00:31 Talk About Ethics with Everyone There is a responsibility here for SEOs not to just hold themselves to higher ethical standards, but also to be talking overtly about ethics whenever possible. Lead conversations with clients and with prospects around your ethical standards. The really great thing that happens is when you hold yourself to those higher standards and begin articulating them, good things happen. Believe in karma! When your prospects and your clients respect your ethical practices, they elevate themselves to your level. It produces benefits you could never predict. PJ likes to explain how his three biggest clients are ones that came in because they were concerned about the ethical execution of search engine optimization. And PJ gets to say he’s the only talking about it openly. He’s the only person in his community who is standing up and speaking in front of people, telling them how to avoid using coercive tactics, how to strive for the needs of their clients. Just the ability to hold your ground and make that statement with confidence. The people who you’re surrounded by will see it, they’ll respect it and they’ll respond with their best selves. And it will bring out the best in you too. Connect with PJ Christie, Founder and CEO Search and Convert Twitter: @SearchNConvert (https://twitter.com/SearchNConvert) LinkedIn: https://www.linkedin.com/in/pjchristie Search and Convert Website: https://searchandconvert.com Search and Covert Facebook: @searchandconvert (https://www.facebook.com/searchandconvert) Search and Convert LinkedIn: https://www.linkedin.com/company/search-and-convert/about Site Strategics and Your Digital Marketing ROI If you’d like to find out the truth about whether or not your digital marketing efforts are paying off, Site Strategics can help! Find out how you’re really doing with EDGE sponsor Site Strategics and a Digital Marketing ROI Report that examines your existing SEO, content, social media, and PPC. Visit https://edgeofthewebradio.com/roi/ to get 30% off a comprehensive review of your digital assets!   [...] May 28, 2019