Todd Friesen, a transformative figure in the digital landscape, has undergone a remarkable evolution from his early days as a website spammer during the inception of SEO. Today, he stands as a revered SEO master, playing a pivotal role in driving success for the companies fortunate enough to benefit from his expertise.
In an industry marked by rapid changes and fleeting trends, Todd’s extensive experience sets him apart. Before taking on the role of Head of Digital Experience and SEO at Vimeo, he spent over six years as the Director of SEO and Digital Strategy for Salesforce, leaving an indelible mark on one of the industry’s giants.
What truly ignites Todd’s passion is witnessing the industry’s collective efforts to tackle content and technical challenges. For him, the goal is clear: to attract the right non-brand traffic to websites, ultimately translating into increased transactions and, of course, more money in the bank. Todd Friesen isn’t just navigating the SEO landscape; he’s actively shaping its future.