Todd Friesen, a transformative figure in the digital landscape, has undergone a remarkable evolution from his early days as a website spammer during the inception of SEO. Today, he stands as a revered SEO master, playing a pivotal role in driving success for the companies fortunate enough to benefit from his expertise.
In an industry marked by rapid changes and fleeting trends, Todd’s extensive experience sets him apart. Before taking on the role of Head of Digital Experience and SEO at Vimeo, he spent over six years as the Director of SEO and Digital Strategy for Salesforce, leaving an indelible mark on one of the industry’s giants.
What truly ignites Todd’s passion is witnessing the industry’s collective efforts to tackle content and technical challenges. For him, the goal is clear: to attract the right non-brand traffic to websites, ultimately translating into increased transactions and, of course, more money in the bank. Todd Friesen isn’t just navigating the SEO landscape; he’s actively shaping its future.
Todd can be reached through Twitter/X @oilman or via LinkedIn.
654 | Breaking Through the SEO Ceiling w/ Todd FriesenInterview / podcastOvercoming the SGE Title Wave
Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series.
Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team.
Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative Experience. It is more important than ever to take proactive measures and debrief your clients on the anticipated traffic loss on the horizon.
Brace yourselves for a new wave of SEO surging this week on the EDGE of the Web!
Key Segments:
Introducing Todd Friesen
Challenges Within SEO
Has Leadership Development not ‘Caught Up’ to SEO Advancements?
Reporting in Google Analytics 4
How to be the Bearer of Bad News
Being Proactive in Light of Potential Traffic Loss Caused by SGE?
How Can AI Be an Opportunity for Content Writers?
Final Thoughts From Todd Friesen [...]
January 18, 2024- 652 | Building SEO For Long-Term Growth w/ Todd FriesenInterview / podcastCatapulting an SEO Career
Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru.
Take a look into typical setbacks that constrain an SEO team from curating long-term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended growth.
Todd shares actional practices for developing essential communication skills to propel your career further.
Journey the secrets to a thriving SEO foundation and career growth this week on the EDGE of the Web!
Key Segments:
Introducing Todd Friesen
The Rift Between SEO and Marketing
What Role Does SEO Really Have in the Marketplace?
Where Should SEOs Be Focusing Their Career?
Building Fundamental Communication Skills [...]
January 12, 2024
