Vox Media Inc. (previously known as Sports Blogs, Inc and publicly known as Vox) is an American digital media company that currently has seven editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, and Racked. The latest of them is “Vox.com” (formerly codenamed “Project X”), launched on April 6, 2014. All Vox Media sites are built on Chorus, its proprietary digital publishing platform. Vox is headquartered near Dupont Circle, Washington, D.C and across from Bryant Park, in New York City. Founded in 2003 as SportsBlogs, Inc., by political strategist Jerome Armstrong, freelance writer Tyler Bleszinski, and Markos Moulitsas (creator of Daily Kos), the network now features over 300 sites with over 400 paid writers. Former AOL programming chief Jim Bankoff became chairman and CEO of Vox Media Inc in 2008. Trei Brundrett is Chief Product Officer. Marty Moe is Chief Operating Officer and Group Publisher, and Joe Purzycki VP of National Sales.