John Mueller, Webmaster Trends Analyst for Google, confirmed on Twitter that when both an App deep link and AMP URL exist, Google will choose to display the AMP page over the App deep link.
Barry Schwartz at Search Engine Roundtable noticed an update to the data anomalies page in the help section of Search Console that said:
Search results on mobile devices have begun to direct users to the equivalent AMP page, in preference to the equivalent app or web page. This might result in a decrease of traffic to your app pages when an equivalent AMP page exists.
Here is John’s tweet:
— John Mueller (@JohnMu) September 21, 2016
So, if you have AMP’d your website and have an app for your content, you will see a significant drop in Google Analytics to your App.
What do you think about this update? Let us know on Twitter and listen to our podcast next week to hear what our #EdgeTalk team has to say about it.