Is it time to dust off your Google+ page?

Jennifer Slegg at The SEM Post noticed that Google is showing animated GIFs in the search results from some NHL and NFL teams. The Google+ posts appear on the SERP within a carousel and the GIFs are pulled from the company’s Google+ page when they are added to a Google Post.

Here is an example that she provided in her article from the desktop:

animated GIF in search results example

The feature is also working on mobile as well.

Another great feature is if a user clicks on the post within the carousel, then the post will expand into a larger window. Plus the “read more” link in the carousel links straight back to content link from the post – a great way to get more website visits.

While most of you reading this probably don’t work for the NFL or NHL, but could this be rolled out for more brands in the near future? We’ll see…