On August 1, 2016, Google removed the ability to edit the description of your business within Google My Business. The only place you can edit your company description is on the Google Plus page. The following was posted within Google My Business Help.

The Introduction/Description field is no longer editable in Google My Business. It only displays to users in Google+, and may still be edited there. Editing of attributes, coming soon to all Google My Business views, will be an improved way to describe your business to users on Google Search and Maps.

The introduction/description field is an important part of your local listing within Google, but according to Search Engine Land, this feature might have been removed because businesses tended to use the field to spam and stuff keywords/links.

What do you think? Is this a big deal for Local SEOs?