Moz announced last week that their Professional and Local Premium subscribers will now have their Google My Business Insights data within Moz Local. Marketers can now see how often customers are using their company names in searches, whether Search or Maps were used, and what actions resulted from those searches (visit website, requested directions, viewed photos, etc.) as well as the other Moz reporting tools.

“Knowing how customers search for you, where and how they respond is critical for optimizing your local online presence,” said Dudley Carr, Chief Product Officer, Moz Local at Moz. “By taking advantage of the GMB API, Moz Local provides yet another way for marketers to make more informed, data-driven decisions. We’re continuously striving to add more data and functionality to Moz Local so that marketers have a single tool to maximize the performance of their local search listings.”

Some of the Insight Data that is included with Moz Local’s GMB connection is:

  • Google Searches – The number of times a listing is shown with direct search
  • Google Categorical Searches – The number of times a listing is shown for a category search, like “restaurant”
  • Google Map Views – The number of times your profile was viewed on Google Maps
  • Google Search Views – The number of times a listed is viewed on Google Search
  • Google Customer Actions – How many website clicks, calls, and driving direction requests are made

Look for more improvements to the Moz Local tool and they are working on a connection with Yelp to add their metrics too. In our interview with Rand Fishkin, he mentioned that Moz is working on improving their tools and to be on the lookout for them this year. Listen to a clip from our interview below: