Baking PAA Bread with Google

Erin Sparks and Mark Williams-Cook explore featured snippets, and People Also Ask (PAA) features from Google.  They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.

Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.

Join the party and help bake bread with Google… on the EDGE!

Key Segments

Take the SE Ranking Checklist Challenge!

Receive a one-month Business Package subscription for completing this challenge when you go to and send a screenshot of these completed steps:

  1. Create a project, add at least 5 keywords;
  2. Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
  3. Run a website audit and show what issue you are going to fix;
  4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  5. Optimize one page using the Content Marketing tool.

One Edge Listener Will Get A Full Year Business Package.  We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!