Foundational SEO Strategy w/ Eli Schwartz w/ Eli Schwartz

Translating Conversion Success To Clients

This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you’re unable to fully understand the buyer’s journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The Web!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to

edgeofthewebradio.com/brightonseo

! (Rules)

Key Segments:

[00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023
edgeofthewebradio.com/brightonseo
[00:04:03] Introducing Eli Schwartz
[00:05:24] What is Product-Led SEO?
[00:11:18] Eli’s SEO Guide Presentation at Google
[00:17:19]
EDGE of the Web Sponsor: Site Strategics
[00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced?
[00:25:20]
EDGE of the Web Sponsor: Wix
[00:26:01] Why Google Rankings Don’t Pay the Bills
[00:30:12] Demonstrating REAL Success To Clients

Want to know what news you should be paying attention to most, week-over-week? Subscribe to our newsletter! If you’re on mobile, sign up by texting “EDGETalk” to 22828.