650 | News from the EDGE | Week of 12.25.2023

Targeted Ads: Google Knows You Better Than Your Mother-in-Law…

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650.  Mordy, please….can we keep Erin’s mother-in-law out of this already?

On the docket:  2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King’s hangover-detecting robots, and SEO’s 2024 crystal ball (think personalization and AI whispers). Plus, Google’s ad experiments and WordPress’ competitive platform exodus guides.

Grab your existential dread and hit play. It’s EDGE OF THE WEB time! Let’s get weirder than a family reunion after too much eggnog.

News from the EDGE:

• [00:04:21] Google Acknowledges Live Testing of Ad Copy Variations in Advertisements
• [00:09:15] Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views
• [00:16:13]
  EDGE of the Web Sponsor: Site Strategics
• [00:16:51] Keep an Eye on These Crucial Search Trends in 2024

AI Blitz:

• [00:22:51] Study:  Most visited AI Tools in 2023
• [00:24:40] New York Times sues Microsoft and OpenAI in copyright case
• [00:26:36] Burger King turns hangovers into discounts with facial recognition

AI Tools:

• [00:29:11] RambleFix
• [00:30:37] Meet your AI nutrition and fitness coach
• [00:33:09]
  EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:34:47] Barry Blast 1: Google Search Generative Experience December End Date Removed
• [00:35:53] Barry Blast 2: Pre-Christmas Intense Google Algorithm Ranking Volatility
• [00:37:12] Barry Blast 3: Google Checks 4 Billion Host Names Each Day For Robots.txt