September 18, 2018
EP 283: An Introduction to Facebook Analytics w/JD Prater
Have you heard of Facebook Analytics? Well, chances are you haven’t and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren’t using this tool to measure their results and using it to improve their marketing.
Fresh off his presentation at Inbound 2018, JD will share with us some of the great features of Facebook Analytics, how to set funnels and cohorts within Facebook Analytics, and he’ll also share five ways Facebook Analytics beats Google Analytics.
We’ll discuss this and the latest news, today on the EDGE!
EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.
Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!
Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! And now we’re on Spotify!
Show Reference Links
Slides – Focus on People Not Devices: A Data Dive into Facebook Analytics
Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”
By: Matt Southern
Google’s exact match close variants expand again: Now include same meaning variations
The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
By: Ginny Marvin
Twitter and Periscope now offer audio-only live broadcasts
The iOS versions of both the main Twitter app and Periscope now support audio-only live broadcasts
By: Jon Fingas