The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. Although a surprising number of professional marketers aren’t as good as you’d think they would be at marketing themselves to get more clients. That leaves a big question, how do professional marketers who need clients market themselves?
This week’s featured guest, Jay Acunzo, Founder of Marketing Showrunners, has been helping marketers do exactly that through podcasts and video series. Learn more about how he does that successfully on episode 339 of EDGE of the Web!
Some key topics discussed during this show include:
The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends. It’s a big deal given Chrome accounts for more than half of all installed web browsers.
This classic broad core update rolled out January 13-16. YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains.
Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analysis. SAI (streaming ad insertion) for now is only in Spotify’s original and exclusive podcasts.
