November 4, 2019
EP 331: Better SEO Reports – Interview with Bill Sebald
When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO reporting with them but it’s got to be the right kind of reporting to be effective. Providing your client with a high-quality and understandable SEO report has become very important when discussing SEO with someone who isn’t in the SEO world.
This week’s EDGE of the Web featured guest Bill Sebald, Managing Partner of Greenlane Marketing, has been creating SEO reports for a wide range of high-profile clients since 2005, and he’s got some incredible insights to share with you. Don’t miss the EDGE episode that can help prevent you from digging yourself a hole by providing reports that cannot be understood by your digital marketing clients by getting great advice from Bill!
Show Reference Links
Guest Twitter: Bill Sebald
Company Twitter: Greenlane Marketing
Company Website: https://www.greenlanemarketing.com/
Finally, Google’s Site Kit for WordPress is Ready
After languishing in beta-mode for six months, Google has finally released its Site Kit WordPress Plugin allowing users to access aggregated Google data from multiple sources within the site’s dashboard.
By: Matt Southern
Unlike Facebook, Twitter Bans Political Ads
Twitter CEO Jack Dorsey says social media platforms have a responsibility to protect public discourse from false claims, deep fakes, and misleading info, and he thinks the best option is banning all political ads.
By: Roger Montti
Facebook Shakes Up its Video View Metrics
10-second video optimization and metrics are out, 15-second video optimization and metrics are in via ThruPlay, theoretically because the 15-second approach gets better results.
By: Andrew Hutchinson