The marketing world is filled with advice and ideas from “thought leaders” but just because an “expert” says or writes something, that doesn’t mean we should do it.

Focusing on best practices from the experts could actually be harming your business and you don’t even know it.

Jay Acunzo, the founder of Unthinkable Media, says in his new book “Breaking the Wheel” says that what we should do instead is to act more like investigators and do what works best for our own companies.

This podcast will share some of the questions you should ask in any situation to make the best decision, regardless of what the “experts” say.


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