Is your company putting enough time and attention to the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week’s EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (yes that is his title) at The Content Advisory! He helps us bring awareness and understanding to the importance of content creation in a tactical way, not just to get content out the door! Robert is a content marketing strategist, advisor, and storyteller. He has spent his career helping fellow marketers tell their stories more effectively through digital media. His bestselling book, Killing Marketing, which he co-wrote with Joe Pulizzi is considered to have rewritten the rules for marketing.
Some key points we discussed during the show:
- The struggles of getting content out the door
- Investing in good quality content
- The Content Operational Model
- Social corporate responsibility when it comes to journalist